A Survey on Location-Driven Influence Maximization

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world applications such as business marketing. The booming location-based network platforms of the last decade appeal to the researchers embedding the location information into traditional IM research. In this survey, we provide a comprehensive review of the existing location-driven IM studies from the perspective of the following key aspects: (1) a review of the application scenarios of these works, (2) the diffusion models to evaluate the influence propagation, and (3) a comprehensive study of the approaches to deal with the location-driven IM problems together with a particular focus on the accelerating techniques. In the end, we draw prospects into the research directions in future IM research

A Survey of Location Prediction on Twitter

Locations, e.g., countries, states, cities, and point-of-interests, are central to news, emergency events, and people's daily lives. Automatic identification of locations associated with or mentioned in documents has been explored for decades. As one of the most popular online social network platforms, Twitter has attracted a large number of users who send millions of tweets on daily basis. Due to the world-wide coverage of its users and real-time freshness of tweets, location prediction on Twitter has gained significant attention in recent years. Research efforts are spent on dealing with new challenges and opportunities brought by the noisy, short, and context-rich nature of tweets. In this survey, we aim at offering an overall picture of location prediction on Twitter. Specifically, we concentrate on the prediction of user home locations, tweet locations, and mentioned locations. We first define the three tasks and review the evaluation metrics. By summarizing Twitter network, tweet content, and tweet context as potential inputs, we then structurally highlight how the problems depend on these inputs. Each dependency is illustrated by a comprehensive review of the corresponding strategies adopted in state-of-the-art approaches. In addition, we also briefly review two related problems, i.e., semantic location prediction and point-of-interest recommendation. Finally, we list future research directions.Comment: Accepted to TKDE. 30 pages, 1 figur

Influence Maximization in Social Networks: A Survey

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced by their peers or friends in the social networks that they participate in. Since the last decade, influence maximization (IM) problem has been extensively adopted to model the diffusion of innovations and ideas. The purpose of IM is to select a set of k seed nodes who can influence the most individuals in the network. In this survey, we present a systematical study over the researches and future directions with respect to IM problem. We review the information diffusion models and analyze a variety of algorithms for the classic IM algorithms. We propose a taxonomy for potential readers to understand the key techniques and challenges. We also organize the milestone works in time order such that the readers of this survey can experience the research roadmap in this field. Moreover, we also categorize other application-oriented IM studies and correspondingly study each of them. What's more, we list a series of open questions as the future directions for IM-related researches, where a potential reader of this survey can easily observe what should be done next in this field

Reverse Nearest Neighbor Heat Maps: A Tool for Influence Exploration

We study the problem of constructing a reverse nearest neighbor (RNN) heat map by finding the RNN set of every point in a two-dimensional space. Based on the RNN set of a point, we obtain a quantitative influence (i.e., heat) for the point. The heat map provides a global view on the influence distribution in the space, and hence supports exploratory analyses in many applications such as marketing and resource management. To construct such a heat map, we first reduce it to a problem called Region Coloring (RC), which divides the space into disjoint regions within which all the points have the same RNN set. We then propose a novel algorithm named CREST that efficiently solves the RC problem by labeling each region with the heat value of its containing points. In CREST, we propose innovative techniques to avoid processing expensive RNN queries and greatly reduce the number of region labeling operations. We perform detailed analyses on the complexity of CREST and lower bounds of the RC problem, and prove that CREST is asymptotically optimal in the worst case. Extensive experiments with both real and synthetic data sets demonstrate that CREST outperforms alternative algorithms by several orders of magnitude.Comment: Accepted to appear in ICDE 201