Event Organization 101: Understanding Latent Factors of Event Popularity

The problem of understanding people's participation in real-world events has been a subject of active research and can offer valuable insights for human behavior analysis and event-related recommendation/advertisement. In this work, we study the latent factors for determining event popularity using large-scale datasets collected from the popular Meetup.com EBSN in three major cities around the world. We have conducted modeling analysis of four contextual factors (spatial, group, temporal, and semantic), and also developed a group-based social influence propagation network to model group-specific influences on events. By combining the Contextual features And Social Influence NetwOrk, our integrated prediction framework CASINO can capture the diverse influential factors of event participation and can be used by event organizers to predict/improve the popularity of their events. Evaluations demonstrate that our CASINO framework achieves high prediction accuracy with contributions from all the latent features we capture.Comment: International AAAI Conference on Web and Social Media (ICWSM) 2017 https://www.aaai.org/ocs/index.php/ICWSM/ICWSM17/paper/view/1557

Mining for Social Serendipity

A common social problem at an event in which people do not personally know all of the other participants is the natural tendency for cliques to form and for discussions to mainly happen between people who already know each other. This limits the possibility for people to make interesting new acquaintances and acts as a retarding force in the creation of new links in the social web. Encouraging users to socialize with people they don't know by revealing to them hidden surprising links could help to improve the diversity of interactions at an event. The goal of this paper is to propose a method for detecting "surprising" relationships between people attending an event. By "surprising" relationship we mean those relationships that are not known a priori, and that imply shared information not directly related with the local context of the event (location, interests, contacts) at which the meeting takes place. To demonstrate and test our concept we used the Flickr community. We focused on a community of users associated with a social event (a computer science conference) and represented in Flickr by means of a photo pool devoted to the event. We use Flickr metadata (tags) to mine for user similarity not related to the context of the event, as represented in the corresponding Flickr group. For example, we look for two group members who have been in the same highly specific place (identified by means of geo-tagged photos), but are not friends of each other and share no other common interests or, social neighborhood

Hete-CF : Social-Based Collaborative Filtering Recommendation using Heterogeneous Relations

The work described here was funded by the National Natural Science Foundation of China (NSFC) under Grant No. 61373051; the National Science and Technology Pillar Program (Grant No.2013BAH07F05), the Key Laboratory for Symbolic Computation and Knowledge Engineering, Ministry of Education, China, and the UK Economic & Social Research Council (ESRC); award reference: ES/M001628/1.Preprin

Hete-CF: Social-Based Collaborative Filtering Recommendation using Heterogeneous Relations

Collaborative filtering algorithms haven been widely used in recommender systems. However, they often suffer from the data sparsity and cold start problems. With the increasing popularity of social media, these problems may be solved by using social-based recommendation. Social-based recommendation, as an emerging research area, uses social information to help mitigate the data sparsity and cold start problems, and it has been demonstrated that the social-based recommendation algorithms can efficiently improve the recommendation performance. However, few of the existing algorithms have considered using multiple types of relations within one social network. In this paper, we investigate the social-based recommendation algorithms on heterogeneous social networks and proposed Hete-CF, a Social Collaborative Filtering algorithm using heterogeneous relations. Distinct from the exiting methods, Hete-CF can effectively utilize multiple types of relations in a heterogeneous social network. In addition, Hete-CF is a general approach and can be used in arbitrary social networks, including event based social networks, location based social networks, and any other types of heterogeneous information networks associated with social information. The experimental results on two real-world data sets, DBLP (a typical heterogeneous information network) and Meetup (a typical event based social network) show the effectiveness and efficiency of our algorithm