Social Media Use Education of Digital Marketing for Disabled Women Community

The research background stems from the extensive opportunities provided by the internet, serving diverse interests within the community. The integration of new media in business has yielded significant results, bolstering the development of businesses within the community. This inclusivity extends to individuals with disabilities, particularly women, who possess the right to harness new media for creative self-development and empowerment. The research aims to: 1) comprehend how creative women with disabilities in Bandung perceive online marketing communication principles, 2) assess the ability of disabled women in Bandung to grasp online marketing communication applications, and 3) enhance the skills of disabled women in crafting creative messages for online marketing. The study employs a descriptive method with total sampling drawn from participants of social media marketing training. Data collection utilizes questionnaires, interviews, and references. The significance of entrepreneurship development training utilizing marketing communication applications for disabled women in Bandung is evident. The conclusion of this study indicate that the majority of learners comprehend the training content, albeit hindered by diverse disabilities such as blindness, deafness, and physical limitations. Consequently, a specialized approach is necessary to address these disparities. Furthermore, participants are equipped with supporting applications for content packaging and dissemination. This empowers them to navigate different digital media platforms adeptly. Communication prowess, attractive content, and design are paramount for conveying persuasive messages effectively. Participants’ reported improved communication skills as a result of the training. However, those facing physical constraints encountered difficulties and required tailored training to accommodate their limitations. In summary, the research underscores the potential of online marketing communication education for women with disabilities. This empowers them to engage in entrepreneurial endeavors, fostering personal growth and community development. Keywords: education, online marketing communication, women with disabilities

Brand User Attention Model Based on Online Text Reviews: An Empirical Study of New Energy Automobile Brands

Accurately grasping the rules of user behavior and market changes and timely adjusting decisions and strategies are the ways for brand development and innovation. In this paper, we proposed a brand user attention model based on online text review analysis. First of all, we collected and preprocessed the user comment text from the online forum. Secondly, through the LDA topic model and LDAvis visual analysis, the potential topics of user reviews were extracted, and a multi-dimensional feature analysis model was constructed to reveal the users\u27 attention features of brand products. Finally, took the new energy automobile brands as an example, the users\u27 attention features for the different new energy automobile brands were explored and the empirical study was carried out. This study found that the brand user attention model based on online text analysis can effectively extract the characteristics that brand users care about, obtain valuable business insight, and provide support for managers\u27 decision-making

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

An Information Diffusion-Based Recommendation Framework for Micro-Blogging

Micro-blogging is increasingly evolving from a daily chatting tool into a critical platform for individuals and organizations to seek and share real-time news updates during emergencies. However, seeking and extracting useful information from micro-blogging sites poses significant challenges due to the volume of the traffic and the presence of a large body of irrelevant personal messages and spam. In this paper, we propose a novel recommendation framework to overcome this problem. By analyzing information diffusion patterns among a large set of micro-blogs that play the role of emergency news providers, our approach selects a small subset as recommended emergency news feeds for regular users. We evaluate our diffusion-based recommendation framework on Twitter during the early outbreak of H1N1 Flu. The evaluation results show that our method results in more balanced and comprehensive recommendations compared to benchmark approaches

Social Media, Venue and the Right to a Fair Trial

Judicial failure to recognize social media\u27s influence on juror decision making has identifiable constitutional implications. The Sixth Amendment right to a fair trial demands that courts grant a defendant\u27s change of venue motion when media-generated pretrial publicity invades the unbiased sensibility of those who are asked to sit in judgment. Courts limit publicity suitable for granting a defendant\u27s motion to information culled from newspapers, radio, and television reports. Since about 2014, however, a handful of defendants have introduced social media posts to support their claims of unconstitutional bias in the community. Despite defendants\u27 introduction of negative social media in support of their claims, these same courts have yet to include social media in their evaluation of pretrial publicity bias. But social media is media, and as this article demonstrates, trial court judges faced with deciding change of venue motions have a constitutional obligation to include social media in their evaluations. The collective refusal to treat social media the same as biased television, radio, or print media, suggests an erroneous assumption on the part of lower courts that social media is somehow different. This article identifies three reasons as justification for dismissing social media: social media is too recent a medium to fully understand and analyze, social media is not a legitimate news source, and social media is opinion based. Application of pretrial social media publicity to long-standing Supreme Court change of venue doctrine, coupled with its exploration of scientific and social research on social media influence, debunk these lower court rationalizations. This article demonstrates that the reluctance of courts to consider social media evidence when deciding whether to grant a motion for a change of venue is a violation of any defendant\u27s Sixth Amendment right to a fair trial. On a larger scale, the article demands that courts embrace our new reality. Social media intersects with criminal justice, and our daily lives, in ways that demand judicial recognition

Penyebaran Informasi melalui Thread Berita di Twitter oleh Mahasiswa S-1 Program Studi Ilmu Perpustakaan Universitas Diponegoro

Fenomena penyebaran informasi melalui media sosial tidak hanya tentang menerima, namun juga bagaimana masyarakat pengguna media sosial berperan alam memroses dan menyebarkan informasi. Informasi dapat tersebar dengan cepat menjangkau banyak pengguna. Penelitian ini bertujuan untuk mengetahui bagaimana pola penyebaran informasi melalui thread berita di Twitter yang dilakukan mahasiswa sehingga dapat diidentifikasi pemanfaatan Twitter sebagai wadah penyebaran informasi. Melalui metode kualitatif,  data dikumpulkan melalui observasi dan wawancara semi terstruktur terhadap delapan informan yang direkrut secara purposive. Data yang didapatkan kemudian dianalisis menggunakan thematic analysis dan muncul dua  pola yang terkait proses penyebaran informasi thread di Twitter yaitu sumber thread dan perilaku informasi. Pola pertama adalah mengetahui dari mana sumber thread yang dicari dan ditemukan pengguna, informan memiliki preferensi mereka dalam memutuskan informasi mana yang ingin mereka sebarkan kembali. Pola yang kedua yaitu perilaku informasi bagaimana tindakan pengguna setelah menerima informasi dalam thread memanfaatkan fitur Twitter yang disediakan

USER-GENERATED CONTENT (UGC) ENCOUNTERED ENTERPRISE-GENERATED CONTENT (EGC): QUANTIFYING THE IMPACT OF EGC ON THE PROPAGATION OF NEGATIVE UGC

The impact of user-generated content (UGC), especially negative UGC on enterprises is well recognized. From the perspective of enterprises, different strategies of enterprise-generated content (EGC) have also been adapted to response to the unexpected UGC, but few studies have investigated the influence of such strategies on the UGC propagation. This research examines which strategy on the negative UGC propagation is optimal by proposing EGC-UGC interaction model. It aims to understand the interaction between UGC and EGC in the context of the social network. Using a simulation analysis method to measure the effect of such EGC factors as the first time of issuing EGC, EGC quantity and interactive frequency on the UGC propagation, the study finds that interactive frequency is the most key factor in defending against negative UGC propagation. This research further explores the effect of different strategy combination referring those three factors on the two types of negative UGC propagation based on deviation distance. The results present two optimal strategies for the two types of negative UGC propagation, respectively. Overall, these findings offer some unique implication for UGC management, information diffusion model of competitive information coexisting