Leveraging hybrid recommenders with multifaceted implicit feedback

Research into recommender systems has focused on the importance of considering a variety of users’ inputs for an efficient capture of their main interests. However, most collaborative filtering efforts are related to latent factors and implicit feedback, which do not consider the metadata associated with both items and users. This article proposes a hybrid recommender model which exploits implicit feedback from users by considering not only the latent space of factors that describes the user and item, but also the available metadata associated with content and individuals. Such descriptions are an important source for the construction of a user’s profile that contains relevant and meaningful information about his/her preferences. The proposed model is generic enough to be used with many descriptions and types and characterizes users and items with distinguished features that are part of the whole recommendation process. The model was evaluated with the well-known MovieLens dataset and its composing modules were compared against other approaches reported in the literature. The results show its effectiveness in terms of prediction accuracy.FAPESPCNPqCAPE

Developing Hybrid-Based Recommender System with Naïve Bayes Optimization to Increase Prediction Efficiency

Commerce and entertainment world today have shifted to the digital platforms where customer preferences are suggested by recommender systems. Recommendations have been made using a variety of methods such as content-based, collaborative filtering-based or their hybrids. Collaborative systems are common recommenders, which use similar users’ preferences. They however have issues such as data sparsity, cold start problem and lack of scalability. When a small percentage of users express their preferences, data becomes highly sparse, thus affecting quality of recommendations. New users or items with no preferences, forms cold start issues affecting recommendations. High amount of sparse data affects how the user-item matrices are formed thus affecting the overall recommendation results. How to handle data input in the recommender engine while reducing data sparsity and increase its potential to scale up is proposed. This paper proposed development of hybrid model with data optimization using a Naïve Bayes classifier, with an aim of reducing data sparsity problem and a blend of collaborative filtering model and association rule mining-based ensembles, for recommending items with an aim of improving their predictions. Machine learning using python on Jupyter notebook was used to develop the hybrid. The models were tested using MovieLens 100k and 1M datasets. We demonstrate the final recommendations of the hybrid having new top ten highly rated movies with 68% approved recommendations. We confirm new items suggested to the active user(s) while less sparse data was input and an improved scaling up of collaborative filtering model, thus improving model efficacy and better predictions

A Movie Genre Prediction Based on Multi-Variate Bernoulli Model and Genre Correlations

In this paper, a movie category based on Bayesian model and categories correlations is proposed. Although several methods have been reported on improving the user satisfaction based on unexpectedness metric, to the best of our knowledge, predicting items’ categories rather than predicting items’ rating is a new attempt. This in turn completes the items’ categories given by experts and improves user satisfaction by providing a surprise effect in the recommendations given to users. We employ Bernoulli multivariate model to estimate a likelihood of a movie given category and the Bayes rule to evaluate the posterior probability of a genre given a movie. Experiments with the MovieLens dataset validate our approach

Social-media monitoring for cold-start recommendations

Generating personalized movie recommendations to users is a problem that most commonly relies on user-movie ratings. These ratings are generally used either to understand the user preferences or to recommend movies that users with similar rating patterns have rated highly. However, movie recommenders are often subject to the Cold-Start problem: new movies have not been rated by anyone, so, they will not be recommended to anyone; likewise, the preferences of new users who have not rated any movie cannot be learned. In parallel, Social-Media platforms, such as Twitter, collect great amounts of user feedback on movies, as these are very popular nowadays. This thesis proposes to explore feedback shared on Twitter to predict the popularity of new movies and show how it can be used to tackle the Cold-Start problem. It also proposes, at a finer grain, to explore the reputation of directors and actors on IMDb to tackle the Cold-Start problem. To assess these aspects, a Reputation-enhanced Recommendation Algorithm is implemented and evaluated on a crawled IMDb dataset with previous user ratings of old movies,together with Twitter data crawled from January 2014 to March 2014, to recommend 60 movies affected by the Cold-Start problem. Twitter revealed to be a strong reputation predictor, and the Reputation-enhanced Recommendation Algorithm improved over several baseline methods. Additionally, the algorithm also proved to be useful when recommending movies in an extreme Cold-Start scenario, where both new movies and users are affected by the Cold-Start problem

The Semantics of Movie Metadata: Enhancing User Profiling for Hybrid Recommendation

In movie/TV collaborative recommendation approaches, ratings users gave to already visited content are often used as the only input to build profiles. However, users might have rated equally the same movie but due to different reasons: either because of its genre, the crew or the director. In such cases, this rating is insufficient to represent in detail users’ preferences and it is wrong to conclude that they share similar tastes. The work presented in this paper tries to solve this ambiguity by exploiting hidden semantics in metadata elements. The influence of each of the standard description elements (actors, directors and genre) in representing user’s preferences is analyzed. Simulations were conducted using Movielens and Netflix datasets and different evaluation metrics were considered. The results demonstrate that the implemented approach yields significant advantages both in terms of improving performance, as well as in dealing with common limitations of standard collaborative algorithm.info:eu-repo/semantics/publishedVersio

Interacting Attention-gated Recurrent Networks for Recommendation

Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does not apply in real-world scenarios where user-item interactions can often happen accidentally. More importantly, they learn user and item dynamics separately, thus failing to capture their joint effects on user-item interactions. To better model user and item dynamics, we present the Interacting Attention-gated Recurrent Network (IARN) which adopts the attention model to measure the relevance of each time step. In particular, we propose a novel attention scheme to learn the attention scores of user and item history in an interacting way, thus to account for the dependencies between user and item dynamics in shaping user-item interactions. By doing so, IARN can selectively memorize different time steps of a user's history when predicting her preferences over different items. Our model can therefore provide meaningful interpretations for recommendation results, which could be further enhanced by auxiliary features. Extensive validation on real-world datasets shows that IARN consistently outperforms state-of-the-art methods.Comment: Accepted by ACM International Conference on Information and Knowledge Management (CIKM), 201

Tag based Bayesian latent class models for movies : economic theory reaches out to big data science

For the past 50 years, cultural economics has developed as an independent research specialism. At its core are the creative industries and the peculiar economics associated with them, central to which is a tension that arises from the notion that creative goods need to be experienced before an assessment can be made about the utility they deliver to the consumer. In this they differ from the standard private good that forms the basis of demand theory in economic textbooks, in which utility is known ex ante. Furthermore, creative goods are typically complex in composition and subject to heterogeneous and shifting consumer preferences. In response to this, models of linear optimization, rational addiction and Bayesian learning have been applied to better understand consumer decision- making, belief formation and revision. While valuable, these approaches do not lend themselves to forming verifiable hypothesis for the critical reason that they by-pass an essential aspect of creative products: namely, that of novelty. In contrast, computer sciences, and more specifically recommender theory, embrace creative products as a study object. Being items of online transactions, users of creative products share opinions on a massive scale and in doing so generate a flow of data driven research. Not limited by the multiple assumptions made in economic theory, data analysts deal with this type of commodity in a less constrained way, incorporating the variety of item characteristics, as well as their co-use by agents. They apply statistical techniques supporting big data, such as clustering, latent class analysis or singular value decomposition. This thesis is drawn from both disciplines, comparing models, methods and data sets. Based upon movie consumption, the work contrasts bottom-up versus top-down approaches, individual versus collective data, distance measures versus the utility-based comparisons. Rooted in Bayesian latent class models, a synthesis is formed, supported by the random utility theory and recommender algorithm methods. The Bayesian approach makes explicit the experience good nature of creative goods by formulating the prior uncertainty of users towards both movie features and preferences. The latent class method, thus, infers the heterogeneous aspect of preferences, while its dynamic variant- the latent Markov model - gets around one of the main paradoxes in studying creative products: how to analyse taste dynamics when confronted with a good that is novel at each decision point. Generated by mainly movie-user-rating and movie-user-tag triplets, collected from the Movielens recommender system and made available as open data for research by the GroupLens research team, this study of preference patterns formation for creative goods is drawn from individual level data