Implicit Social Networking: Discovery of Hidden Relationships, Roles and Communities among Consumers

AbstractThis paper proposes the implicit social networking as an innovative methodology for approaching consumers who possess information-rich user profiles based on aplethora of online services they use. An implicit social network is not explicitly built by consumers themselves, but implicitly calculated by third parties based on a level of a common interest between consumers (i.e., profile matchmaking). The analysis of aconsumer social network created in such a manner enables discovery of hidden roles, relationships and communities among consumers and represents a basis for provisioning of innovative services (e.g., personalized and/or context-aware services such as recommender systems). The implicit social networking methodology is evaluated through two pilot cases: (i) implicit social networking based on the SmartSocial platform; and (ii) implicit social networking of IPTV users. The generalizability of the implicit social networking is demonstrated through additional example aimed not at external company stakeholders (e.g., company consumers), but at internal stakeholders (i.e., company employees) through the implicit corporate social networking pilot case

Long-Term Impact of Lifelong Fitness: Examining Longitudinal Exercise Behavior in College Students

Over time, the United States population has gradually shifted to an increasingly inactive lifestyle, and there has been a decline in health behavior. Only 50% of the population meet the recommended guidelines for weekly physical activity. With this glaring increase of inactive lifestyles, programs designed to increase health behavior change have become crucial. One solution to this problem has been a required Lifelong Fitness class at George Fox University where new college students learn knowledge and skills to implement for healthier lifestyles during this transformative time. A multiple regression model predicting long-term exercise by pre-minutes of exercise, post-minutes of exercise, and current exercise self-efficacy was fit to data. The model accounted for 18% of variance shared in all the predictors. When all variables were entered in the model, pre-minutes of exercise and current exercise self-efficacy were significant. There were no significant changes in mean levels of exercise longitudinally, suggesting the course helped students maintain levels of activity, but not increase them

Unified and Conceptual Context Analysis in Ubiquitous Environments

International audienceThis article presents an original approach for the analysis of context information in ubiquitous environments. Large volumes of heterogeneous data are now collected, such as location, temperature, etc. This "environmental" context may be enriched by data related to users, e.g., their activities or applications. We propose a unified analysis and correlation of all these dimensions of context in order to measure their impact on user activities. Formal Concept Analysis and association rules are used to discover non-trivial relationships between context elements and activities, which, otherwise, could seem independent. Our goal is to make an optimal use of available data in order to understand user behavior and eventually make recommendations. In this paper, we describe our general methodology for context analysis and we illustrate it on an experiment conducted on real data collected by a capture system. Thanks to this methodology, it is possible to identify correlation between context elements and user applications, making possible to recommend such applications for user in similar situations

Identify successful marketing communication strategies that apply to a small hair salon

A selected organisation provides hair dressing services and hair products to customers. The aim of this report is to analyse how the small hair salon could improve their marketing communication strategies in order to attract more customers and enhance the relationship between customers and the organisation. The approach to collecting information was to use a questionnaire with 50 participants, to gather primary information and to conduct a secondary research study. The result of this research was to decide that the role of a successful marketing communication strategy is to attract the customer to consume. In order to make the marketing communication strategy successful, it needs to choose a suitable channel that enables it to connect with the customer. New media is an effective channel that can promote the business to the customer and interact with them. New media is also suitable for a small business to use. A recommendation for the organisation is they create their own website page, Facebook page, YouTube video and WeChat group to promote themselves and interact with customers. Those channels are popular in New Zealand, with a high number of active users. Most the organisation customers like to use those channels too, so if the organisation applies those channels to their marketing communication strategy they will be able to attract customers and persuade them to consume more products

Examining the implications of the anti-money laundering and countering financing of Terrorism Act 2009 on New Zealand accounting firms

Money laundering is the act of introducing illicitly gained funds into the economy to assist in concealing their origin. On October 1 2018, it became mandatory for most New Zealand accounting firms to comply with the Anti-Money Laundering and Countering Financing of Terrorism Act 2009. The purpose of this act is to help detect and deter money laundering within New Zealand. The AML/CFT Act creates additional requirements for accounting firms and has severe penalties for non-compliance. This led to the research question of ‘What are the implications of the AML/CFT Act 2009 on New Zealand Accounting firms?’ For this research, interviews were conducted with accounting firms to help identify the costs and implications associated with the AML/CFT requirements. The results revealed that despite the October 1 deadline, accounting firms are still implementing programs. The new requirements were unclear and underestimated by firms. Large money and time costs were reported by all the interview participants and they all feel that the new requirements are excessive. As the AML/CFT Act is still new, it would be beneficial to explore further research in the future that examines the actual impact of maintaining the AML/CFT programs

Strategic planning for a SME

The purpose of this research is to find competitive advantages for an organisation and prepare a long-term strategic planning for the SME. In a New Zealand context, small business enterprises play vital roles in business and the economic sector. However, most small business do not have specific competitive advantage and long-term strategies to compete in the market. Both qualitative and quantitative approaches have been used as mixed method research. Interviews and surveys have been done. Using those methods, researchers are intended to use the most effective implementation methodology to find out the best solution to the problem and cause of a SME. Location and customer satisfaction have been identified as the prime factors for the firm to run the business successfully. The business has been operating smoothly without using any further strategies to compete in the market. Recommendations involve pricing, advertising and stock management