Real-Time Classification of Twitter Trends

Social media users give rise to social trends as they share about common interests, which can be triggered by different reasons. In this work, we explore the types of triggers that spark trends on Twitter, introducing a typology with following four types: 'news', 'ongoing events', 'memes', and 'commemoratives'. While previous research has analyzed trending topics in a long term, we look at the earliest tweets that produce a trend, with the aim of categorizing trends early on. This would allow to provide a filtered subset of trends to end users. We analyze and experiment with a set of straightforward language-independent features based on the social spread of trends to categorize them into the introduced typology. Our method provides an efficient way to accurately categorize trending topics without need of external data, enabling news organizations to discover breaking news in real-time, or to quickly identify viral memes that might enrich marketing decisions, among others. The analysis of social features also reveals patterns associated with each type of trend, such as tweets about ongoing events being shorter as many were likely sent from mobile devices, or memes having more retweets originating from a few trend-setters.Comment: Pre-print of article accepted for publication in Journal of the American Society for Information Science and Technology copyright @ 2013 (American Society for Information Science and Technology

A rule dynamics approach to event detection in Twitter with its application to sports and politics

The increasing popularity of Twitter as social network tool for opinion expression as well as informa- tion retrieval has resulted in the need to derive computational means to detect and track relevant top- ics/events in the network. The application of topic detection and tracking methods to tweets enable users to extract newsworthy content from the vast and somehow chaotic Twitter stream. In this paper, we ap- ply our technique named Transaction-based Rule Change Mining to extract newsworthy hashtag keywords present in tweets from two different domains namely; sports (The English FA Cup 2012) and politics (US Presidential Elections 2012 and Super Tuesday 2012). Noting the peculiar nature of event dynamics in these two domains, we apply different time-windows and update rates to each of the datasets in order to study their impact on performance. The performance effectiveness results reveal that our approach is able to accurately detect and track newsworthy content. In addition, the results show that the adaptation of the time-window exhibits better performance especially on the sports dataset, which can be attributed to the usually shorter duration of football events

Is That Twitter Hashtag Worth Reading

Online social media such as Twitter, Facebook, Wikis and Linkedin have made a great impact on the way we consume information in our day to day life. Now it has become increasingly important that we come across appropriate content from the social media to avoid information explosion. In case of Twitter, popular information can be tracked using hashtags. Studying the characteristics of tweets containing hashtags becomes important for a number of tasks, such as breaking news detection, personalized message recommendation, friends recommendation, and sentiment analysis among others. In this paper, we have analyzed Twitter data based on trending hashtags, which is widely used nowadays. We have used event based hashtags to know users' thoughts on those events and to decide whether the rest of the users might find it interesting or not. We have used topic modeling, which reveals the hidden thematic structure of the documents (tweets in this case) in addition to sentiment analysis in exploring and summarizing the content of the documents. A technique to find the interestingness of event based twitter hashtag and the associated sentiment has been proposed. The proposed technique helps twitter follower to read, relevant and interesting hashtag.Comment: 10 pages, 6 figures, Presented at the Third International Symposium on Women in Computing and Informatics (WCI-2015

Language in Our Time: An Empirical Analysis of Hashtags

Hashtags in online social networks have gained tremendous popularity during the past five years. The resulting large quantity of data has provided a new lens into modern society. Previously, researchers mainly rely on data collected from Twitter to study either a certain type of hashtags or a certain property of hashtags. In this paper, we perform the first large-scale empirical analysis of hashtags shared on Instagram, the major platform for hashtag-sharing. We study hashtags from three different dimensions including the temporal-spatial dimension, the semantic dimension, and the social dimension. Extensive experiments performed on three large-scale datasets with more than 7 million hashtags in total provide a series of interesting observations. First, we show that the temporal patterns of hashtags can be categorized into four different clusters, and people tend to share fewer hashtags at certain places and more hashtags at others. Second, we observe that a non-negligible proportion of hashtags exhibit large semantic displacement. We demonstrate hashtags that are more uniformly shared among users, as quantified by the proposed hashtag entropy, are less prone to semantic displacement. In the end, we propose a bipartite graph embedding model to summarize users' hashtag profiles, and rely on these profiles to perform friendship prediction. Evaluation results show that our approach achieves an effective prediction with AUC (area under the ROC curve) above 0.8 which demonstrates the strong social signals possessed in hashtags.Comment: WWW 201

TRCM: a methodology for temporal analysis of evolving concepts in Twitter

The Twitter network has been labelled the most commonly used microblogging application around today. With about 500 million estimated registered users as of June, 2012, Twitter has become a credible medium of sentiment/opinion expression. It is also a notable medium for information dissemination; including breaking news on diverse issues since it was launched in 2007. Many organisations, individuals and even government bodies follow activities on the network in order to obtain knowledge on how their audience reacts to tweets that affect them. We can use postings on Twitter (known as tweets) to analyse patterns associated with events by detecting the dynamics of the tweets. A common way of labelling a tweet is by including a number of hashtags that describe its contents. Association Rule Mining can find the likelihood of co-occurrence of hashtags. In this paper, we propose the use of temporal Association Rule Mining to detect rule dynamics, and consequently dynamics of tweets. We coined our methodology Transaction-based Rule Change Mining (TRCM). A number of patterns are identifiable in these rule dynamics including, new rules, emerging rules, unexpected rules and ?dead' rules. Also the linkage between the different types of rule dynamics is investigated experimentally in this paper

Extraction of unexpected rules from Twitter hashtags and its application to sport events

Twitter has become a dependable microblogging tool for real time information dissemination and newsworthy events broadcast. Its users sometimes break news on the network faster than traditional newsagents due to their presence at ongoing real life events at most times. Different topic detection methods are currently used to match Twitter posts to real life news of mainstream media. In this paper, we analyse tweets relating to the English FA Cup finals 2012 by applying our novel method named TRCM to extract association rules present in hash tag keywords of tweets in different time-slots. Our system identify evolving hash tag keywords with strong association rules in each time-slot. We then map the identified hash tag keywords to event highlights of the game as reported in the ground truth of the main stream media. The performance effectiveness measure of our experiments show that our method perform well as a Topic Detection and Tracking approach