141 research outputs found

    Omnichannel Development within the Pakistani Fashion Retail

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    We examined the omnichannel Development within the Pakistani Fashion Retail and observed both Retailer and Consumer perspective in our study to see the development and Potential of Omnichannel. We selected 25 retailers (of which 22 are using multi-channels) and 224 shoppers who used more than one channel for purchasing fashion products, (due to some model fitness error we reduced our final sample size to 205 respondents). We used UTAUT2 model with 2 more predictors (perceived security and Personal innovativeness) which we found effected in purchase intention of consumer from some previous literature.  As per Retailer Perspective we found that we are at an extremely early stage of omnichannel. Organizations are slowly transforming but some retailers are still under threat because of associated risks with changing their business models. Omnichannel loyalty service was found to be the weakest in current development due to profitability factors for organization which seem more important, and retailers also need to focus on data and analytics & IT structure to improve omnichannel journey. As per consumer perspective, the survey results show that the security is the main concern for the shoppers in Pakistan, it restricts shopper to provide their personal information to retailers also factors of social influence and hedonic motivation not found positively influenced in our model but habit and personal innovativeness found the key factors for omnichannel development also performance and effort expectancy founds positively influenced in the development of omnichannel. By summarizing both perspective we finally conclude (Fig. 26) that retailers should integrated their all channels in a way which gives consumer totally unified and seamless shopping experience and hit their purchase intention in a positive way which support omnichannel development in Pakistan Fashion Retail Industry. Keywords: Omnichannel, Integration, Purchase intention, transforming, loyalty services, data and analytics, Security, Effort Expectancy, Habit, Personal Innovativeness DOI: 10.7176/JMCR/54-06 Publication date:March 31st 201

    Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes

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    This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers of marketing departments. Descriptive statistical methods were used to analyse the research data and to describe the attitudes of the managers regarding the purpose of the paper. Firstly, there is a positive correlation between a positive attitude towards digital retail banking services and motivation for their current use in Serbia. Most respondents (75.9%) believe that digital sales channels will replace traditional bank branches in the foreseeable future. This reflects a general acceptance and recognition of the role of digitalization in the banking sector. In this regard, 24.2% believe that digital transformation is critical for driving business performance and increasing market share. This research contributes to the growing body of knowledge on digital transformation in the banking sector and provides valuable insights for banks in Serbia and beyond

    Changing the Game : A Case for Gamifying Knowledge Management

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    Purpose: This exploratory paper investigates gamification as a medium for knowledge workers to interact with each other. The paper aims to open the discussion around the sustaining impact that gamification might have on knowledge management. Design/methodology/approach: The paper employs an exploratory literature review investigating the current state of the art in relation to knowledge management and gamification; this literature review serves as the starting point of subsequent theorizing. Findings: Based on the literature review we theorize that the use of gamification in knowledge management can go far beyond the motivational aspects. To name just a few uses of gamification, it can help in: supporting flexibility, facilitating transparency and therefore improving trust, visualizing skills and competences as well as generating requirements for new competences, and promoting a collaborative environment among the knowledge workers. Research limitations/implications: This paper opens the discussion around knowledge management and gamification and suggests a wide range of areas for further research. Practical implications: In this paper we argue that by looking at gamification as more than just a set of tools for improving motivation and engagement a company can address some pitfalls of a particular type of knowledge workers. Social implications: Originality/value: Gamification is a new, but increasingly popular approach, which has been shown to be to be powerful in many areas. This paper is novel in that it initiates a dialogue around the impact that gamification might have on knowledge management

    Crypto-Conspicuousness: A Scale Proposal for Consumers\u27 Cryptocurrency Buying Behavior within the Scope of Conspicuous Consumption

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    Cryptocurrencies have met with a great deal of interest since they first appeared. It is not just because it is a new technology. At the same time, the fact that these instruments provide very high returns in specific periods has made them attractive as an investment tool. This research questioned whether there is a different message that individuals who buy cryptocurrencies want to give to their social environment under this behavior. In other words, this study aims to develop a scale to measure the tendency of individuals to buy cryptocurrencies for conspicuous reasons. In order to reach the goal, the quantitative method was preferred, and data were collected from 400 people. As a result, a valid and reliable scale consisting of fourteen items and three dimensions was obtained. This scale will likely be used by researchers who want to investigate the purchasing behavior of cryptocurrencies in more detail in different studies in the future

    Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19

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    Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19 pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation in the hospitality sector, as firms attempt to adapt their activity to the current uncertain scenario. This study draws on the crisis management literature to identify the key drivers of hotel recovery in the event of a disaster or an external crisis, like current pandemic. A sample of 237 Spanish hotel managers evaluated and ranked the strategic measures. Based on this evidence, measures were statistically examined to identify which ranked as most significant in helping hospitality managers. The results yield valuable theoretical and practical insights to guide hospitality managers towards business adaptation and recovery by highlighting key strategic measures for implementation in the short term.Funding for open access charge: Universidad de Málaga / CBUA. This work was supported by the Ministry of Economy, Industry and Competitiveness from Spain and with funds provided by the Regional Government of Andalusia; whithin the framework of two proyects: ECO2017-88222-P and B-SEJ-042-UGR18

    Business intelligence and big data in hospitality and tourism: a systematic literature review

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    Purpose This paper aims to examine the extent to which Business Intelligence and Big Data feature within academic research in hospitality and tourism published until 2016, by identifying research gaps and future developments and designing an agenda for future research. Design/methodology/approach The study consists of a systematic quantitative literature review of academic articles indexed on the Scopus and Web of Science databases. The articles were reviewed based on the following features: research topic; conceptual and theoretical characterization; sources of data; type of data and size; data collection methods; data analysis techniques; and data reporting and visualization. Findings Findings indicate an increase in hospitality and tourism management literature applying analytical techniques to large quantities of data. However, this research field is fairly fragmented in scope and limited in methodologies and displays several gaps. A conceptual framework that helps to identify critical business problems and links the domains of business intelligence and big data to tourism and hospitality management and development is missing. Moreover, epistemological dilemmas and consequences for theory development of big data-driven knowledge are still a terra incognita. Last, despite calls for more integration of management and data science, cross-disciplinary collaborations with computer and data scientists are rather episodic and related to specific types of work and research. Research limitations/implications This work is based on academic articles published before 2017; hence, scientific outputs published after the moment of writing have not been included. A rich research agenda is designed. Originality/value This study contributes to explore in depth and systematically to what extent hospitality and tourism scholars are aware of and working intendedly on business intelligence and big data. To the best of the authors’ knowledge, it is the first systematic literature review within hospitality and tourism research dealing with business intelligence and big data

    DIGITAL SERVICE DELIVERY AND BUSINESS PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA

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    The aim of this study is to digital service deliveryand business performance of deposit money banks in Nigeria. The study adopted explanatory research design. The population was 14 listed deposit money banks as enshrined in Nigeria Stock Exchange since they are all represented in Rivers State. However, our cross-sectional data would be collected from 140 individuals, 10 purposively selected from each of the 14 banks.The Multiple Regression Statistical and Structural Equation Model tools were adopted. The findings of the study showed that digital service deliverysignificantly and insignificantly relates with business performance. Based on the findings, the study concluded that digital service delivery has impact on business performance positively and negatively. Based on this, we recommended that deposit money banks’ state of technology-in-use should be upgraded to allow for bank efficiency of the system so as to ensure a functional cashless society

    Online food shopping reinvented : developing digitally enabled coping strategies in times of crisis

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    The COVID-19 pandemic has greatly impacted consumer food shopping. This paper aims to conceptualise, illustrate and explain how and why online grocery shopping has changed during the pandemic. Taking a shopping-as-practice approach and drawing on ethnographic interviews with 31 Swedish households, we analyse how online grocery shopping was performed during the pandemic.Our findings show that online grocery shopping was reinvented during the pandemic, it was no longer only a convenient mode of shopping, but became also a way to cope with the crisis brought about by Covid-19. This change, however, was demanding as developing and routinizing a new mode of shopping practice required substantial work on the part of consumers. Consumers had to engage in detailed planning, to learn to shop anew, and to develop temporal sensitivity. By developing this new mode of online grocery shopping consumers were able to cope, both practically and emotionally, with the challenges brought on by the restrictions.This study provides insights into consumers’ capacities to manage a food crisis, showing that this capacity depends on both retailers’ digital food platforms as well as consumers’ pre-existing shopping competencies and social networks. We conclude by discussing both the managerial and societal implications of these results

    23rd Recent Advances in Retailing & Services Science Conference, July 11-14, 2016, Edinburgh, Scotland:book of abstracts

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    This book includes the (edited) abstracts of the papers that will be presented at the 23rd Recent Advancesin Retailing and Services Science Conference, at the Carlton/Hilton hotel, Edinburgh, Scotland, July 11-16, 2016.The aim of the conference is to bring together an international and multidisciplinary audience working ondifferent topics in retailing and consumer behavior research. Both completed work and work in progresswill be presented. This is reflected in the kind of papers that have been accepted for presentation
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