The Virtual Library : changing roles and ethical challenges for librarians

In this age of Information Technology, there have been so many opportunities for the Librarians for involvement in an information-based society including electronic and multimedia publishing, Internet based-information services, global networking, web based digital resources etc. The base of recorded information is growing at an accelerating rate, in increasing varieties of formats (texts, numeric, graphic, video, audio, image, electronic, etc.). Virtual Library can be defined as the Internet based Digital Library. The concept of “Virtual Library” is that any person who has a computer by which he can make connection to the library networks can access not only the resources of the library but also access variety of information that is available nationally and internationally through networks, like Internet, Intranet without being physically present in library. This article explains what is meant by a Virtual Library and to build a virtual library in what way the Librarians have to change their roles to face the challenges of modern Information Technologies in the changing environment. Also this article, discusses about the changing role of librarians, the skills needed to build a virtual library and how the virtual information should be collected, managed, preserved and disseminated to the millennium users

Visual literacy and visual communication for global education: innovations in teaching e-learning in art, design and communication

This paper presents the (student) proceedings of a successful inter-university co-operation between a research university and a university of applied sciences, in the field of Visual Literacy and Visual Communication. The origin lays in the international symposium “Digital Communities for Global Education” (Enschede NL, 2006) and the start was a web-based course in Informational Graphic Design. The ongoing development is an experimental master course in which students of both institutes work together. The participating professors are also involved in European Co-operative networks as well as Trans Atlantic- and Euro-Asian ones. Participating students are coming from all over the world so give the course a multi cultural character.\ud Research questions for the project are 1) what is the universal content of a message and 2) how can this message be encoded? 3) what factors do influence the interaction processes in networked education

Sports industry research North America: USA & Canada

The Sports Industry is a potential business that not only involves the game at the field. It includes different aspects like food & beverage, apparel, sponsorship, licensing, events, tourism, and infrastructure (ATKearney, 2011). In North America this industry is one of the most important in terms of creating a positive impact to the economy, increasing surprisingly fast the GDP of the United States and Canada. The United States and Canada are the world’s biggest sports nations that provide a wide range of sport facilities and infrastructure and hosts yearly enigmatic events in key cities like Boston, New York, Los Angeles, Vancouver and Toronto. For this reason, we identified that these countries are a strategic move for any sports-related company to keep growing within the Sports Industry. The current report aims to provide a comprehensive research about the Sports Industry in North America, describing and analyzing possible investment opportunities in these countries for the upcoming years. The document is structured to explain an I) Overview of The Sports Industry in the United States and Canada, including the main sports leagues, secondary sports, sport facilities and new technology and trends. Then, we will discuss about the II) Main Leagues in North America considering its main teams, athletes, events, and highlight sport cases. Finally, we will describe the III) Sports Media Industry in North America, explaining about the Print, TV, Radio, Online channels and current media trends

Techniques for augmenting the visualisation of dynamic raster surfaces

Despite their aesthetic appeal and condensed nature, dynamic raster surface representations such as a temporal series of a landform and an attribute series of a socio-economic attribute of an area, are often criticised for the lack of an effective information delivery and interactivity.In this work, we readdress some of the earlier raised reasons for these limitations -information-laden quality of surface datasets, lack of spatial and temporal continuity in the original data, and a limited scope for a real-time interactivity. We demonstrate with examples that the use of four techniques namely the re-expression of the surfaces as a framework of morphometric features, spatial generalisation, morphing, graphic lag and brushing can augment the visualisation of dynamic raster surfaces in temporal and attribute series

Issues in multi-media information networks

In an integrated service environment, where users exchange various types of aural and visual information, networks should appear friendly to its users providing tools for management of multi-media information. Networks should also efficiently satisfy diverse performance requirements of different information being exchanged.In this paper we present new architecture for integrated service networks being investigated and developed by the Distributed Computation and Communication Group at the Department of Computer Science in the Columbia University. Research efforts are devoted to developing both (1) document management software to allow users to manipulate and relate text/graphics/voice information in a dynamic way, and (2) a tree network architecture for reliable and efficient exchange of multi-media information

Semi-automated creation of converged iTV services: From macromedia director simulations to services ready for broadcast

While sound and video may capture viewers’ attention, interaction can captivate them. This has not been available prior to the advent of Digital Television. In fact, what lies at the heart of the Digital Television revolution is this new type of interactive content, offered in the form of interactive Television (iTV) services. On top of that, the new world of converged networks has created a demand for a new type of converged services on a range of mobile terminals (Tablet PCs, PDAs and mobile phones). This paper aims at presenting a new approach to service creation that allows for the semi-automatic translation of simulations and rapid prototypes created in the accessible desktop multimedia authoring package Macromedia Director into services ready for broadcast. This is achieved by a series of tools that de-skill and speed-up the process of creating digital TV user interfaces (UI) and applications for mobile terminals. The benefits of rapid prototyping are essential for the production of these new types of services, and are therefore discussed in the first section of this paper. In the following sections, an overview of the operation of content, service, creation and management sub-systems is presented, which illustrates why these tools compose an important and integral part of a system responsible of creating, delivering and managing converged broadcast and telecommunications services. The next section examines a number of metadata languages candidates for describing the iTV services user interface and the schema language adopted in this project. A detailed description of the operation of the two tools is provided to offer an insight of how they can be used to de-skill and speed-up the process of creating digital TV user interfaces and applications for mobile terminals. Finally, representative broadcast oriented and telecommunication oriented converged service components are also introduced, demonstrating how these tools have been used to generate different types of services

Vodafone: the relationship between brand image and online marketing strategies

The competition in global marketplaces is progressively increasing due to a large number of local players that form the telecom industry. For this reason, it is essential for companies to establish a strong brand image to maintain its position in the market. Vodafone has been one of the fastest growing companies in the world. Nevertheless, it still holds the number two position in the telecom European market and the sixth, in the international sphere. This aspect encourages us to dig into which factors need to be considered to reach the zenith. We have focused on the international online marketing strategies that are used by telecommunication companies to establish and enhance brand image in the global market. With the example of Vodafone, the research concentrates on the intricacies of the relationship between brand image and online marketing strategies in order to enhance brand image internationally, in the context of the global telecom sector. For this purpose, two detailed online surveys were conducted to gather opinion about the effects of online marketing strategies on brand image. It also aims to find the gaps in the online strategies and improve them in order to boost up the brand image of Vodafone