An Accuracy-Assured Privacy-Preserving Recommender System for Internet Commerce

Recommender systems, tool for predicting users' potential preferences by computing history data and users' interests, show an increasing importance in various Internet applications such as online shopping. As a well-known recommendation method, neighbourhood-based collaborative filtering has attracted considerable attention recently. The risk of revealing users' private information during the process of filtering has attracted noticeable research interests. Among the current solutions, the probabilistic techniques have shown a powerful privacy preserving effect. When facing $k$ Nearest Neighbour attack, all the existing methods provide no data utility guarantee, for the introduction of global randomness. In this paper, to overcome the problem of recommendation accuracy loss, we propose a novel approach, Partitioned Probabilistic Neighbour Selection, to ensure a required prediction accuracy while maintaining high security against $k$NN attack. We define the sum of $k$ neighbours' similarity as the accuracy metric alpha, the number of user partitions, across which we select the $k$ neighbours, as the security metric beta. We generalise the $k$ Nearest Neighbour attack to beta k Nearest Neighbours attack. Differing from the existing approach that selects neighbours across the entire candidate list randomly, our method selects neighbours from each exclusive partition of size $k$ with a decreasing probability. Theoretical and experimental analysis show that to provide an accuracy-assured recommendation, our Partitioned Probabilistic Neighbour Selection method yields a better trade-off between the recommendation accuracy and system security.Comment: replacement for the previous versio

User's Privacy in Recommendation Systems Applying Online Social Network Data, A Survey and Taxonomy

Recommender systems have become an integral part of many social networks and extract knowledge from a user's personal and sensitive data both explicitly, with the user's knowledge, and implicitly. This trend has created major privacy concerns as users are mostly unaware of what data and how much data is being used and how securely it is used. In this context, several works have been done to address privacy concerns for usage in online social network data and by recommender systems. This paper surveys the main privacy concerns, measurements and privacy-preserving techniques used in large-scale online social networks and recommender systems. It is based on historical works on security, privacy-preserving, statistical modeling, and datasets to provide an overview of the technical difficulties and problems associated with privacy preserving in online social networks.Comment: 26 pages, IET book chapter on big data recommender system

Fast Differentially Private Matrix Factorization

Differentially private collaborative filtering is a challenging task, both in terms of accuracy and speed. We present a simple algorithm that is provably differentially private, while offering good performance, using a novel connection of differential privacy to Bayesian posterior sampling via Stochastic Gradient Langevin Dynamics. Due to its simplicity the algorithm lends itself to efficient implementation. By careful systems design and by exploiting the power law behavior of the data to maximize CPU cache bandwidth we are able to generate 1024 dimensional models at a rate of 8.5 million recommendations per second on a single PC

Exploring personality-targeted UI design in online social participation systems

We present a theoretical foundation and empirical findings demonstrating the effectiveness of personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we argue that theory-driven, personality-targeted UI design can be more effective than design applied to the entire population. The empirical exploration focused on two settings, two populations and two personality traits: Study 1 shows that users' extroversion level moderates the relationship between the UI cue of audience size and users' contribution. Study 2 demonstrates that the effectiveness of social anchors in encouraging online contributions depends on users' level of emotional stability. Taken together, the findings demonstrate the potential and robustness of the interactionist approach to UI design. The findings contribute to the HCI community, and in particular to designers of social systems, by providing guidelines to targeted design that can increase online participation. Copyright © 2013 ACM