Investigating consumer adoption, usage and impact of broadband: UK households

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Despite a large investment, the majority of countries especially the UK demonstrate a slow adoption of broadband. In order to enhance the adoption and use of broadband this research examines the factors influencing the decisions of household consumers. This research aims to address the two main areas of concern: first, to investigate consumer-level factors affecting the adoption of broadband in UK households; and second, to understand the usage of broadband and its impact upon household consumers in the UK. This research adopted a quantitative approach that was executed in the following steps. First, it developed a conceptual model by selecting and justifying relevant constructs from appropriate theories and models related to technology adoption, usage and impact. Second, it operationalised the constructs by developing and validating the research instrument by employing the content validity, reliability and construct validity approach. Finally, it empirically validated and refined the conceptual model by employing a survey research approach. The findings suggested that all the constructs included in the conceptual model, except knowledge, significantly influence the consumers when adopting broadband in a UK household. The significant constructs include relative advantage, utilitarian outcomes, hedonic outcomes, primary influence, facilitating conditions resources and self-efficacy. The rate and variety of Internet usage is significantly higher for broadband consumers than narrowband ones. It was also found that significantly more numbers of broadband consumers perceived changes in time allocation patterns on various daily life activities than narrowband ones. This research contributes towards theory, practice and policy. The contribution of this research towards theory is that it integrates and determines the appropriate information systems (IS) literature in order to enhance knowledge of technology adoption from the consumers' perspectives. An added contribution to theory is the development and validation of a research instrument that future studies can utilise to examine broadband and other similar technologies in household context. Considering the slow adoption of broadband, this research also provides implications for policy makers and the providers of broadband in order to encourage and promote homogenous adoption and usage

Investigating consumer adoption, usage and impact of broadband : UK households

Despite a large investment, the majority of countries especially the UK demonstrate a slow adoption of broadband. In order to enhance the adoption and use of broadband this research examines the factors influencing the decisions of household consumers. This research aims to address the two main areas of concern: first, to investigate consumer-level factors affecting the adoption of broadband in UK households; and second, to understand the usage of broadband and its impact upon household consumers in the UK. This research adopted a quantitative approach that was executed in the following steps. First, it developed a conceptual model by selecting and justifying relevant constructs from appropriate theories and models related to technology adoption, usage and impact. Second, it operationalised the constructs by developing and validating the research instrument by employing the content validity, reliability and construct validity approach. Finally, it empirically validated and refined the conceptual model by employing a survey research approach. The findings suggested that all the constructs included in the conceptual model, except knowledge, significantly influence the consumers when adopting broadband in a UK household. The significant constructs include relative advantage, utilitarian outcomes, hedonic outcomes, primary influence, facilitating conditions resources and self-efficacy. The rate and variety of Internet usage is significantly higher for broadband consumers than narrowband ones. It was also found that significantly more numbers of broadband consumers perceived changes in time allocation patterns on various daily life activities than narrowband ones. This research contributes towards theory, practice and policy. The contribution of this research towards theory is that it integrates and determines the appropriate information systems (IS) literature in order to enhance knowledge of technology adoption from the consumers' perspectives. An added contribution to theory is the development and validation of a research instrument that future studies can utilise to examine broadband and other similar technologies in household context. Considering the slow adoption of broadband, this research also provides implications for policy makers and the providers of broadband in order to encourage and promote homogenous adoption and usage.EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Understanding take-up of broadband by small and micro-enterprises: a case study

The paper examines patterns of broadband take-up, implementation and effects within small and micro-sized enterprises. The research focuses on the ‘onlincolnshire’ initiative, a local government-led programme which aims to encourage broadband take-up through provision of connection subsidies to SMEs in rural areas of Lincolnshire

The impact of organisational culture on WiMax adoption by Saudi SMEs

Although there is some research that examines Worldwide Inter-operability for Microwave Access (WiMax) adoption, the role of the organisational culture by Small and Medium Enterprises (SMEs) has not been studied in the context of the Kingdom of Saudi Arabia (KSA). This paper presents the outcome of a study carried out to examine the impact of organisational culture on the WiMax adoption by SMEs in the KSA. Based on Cameron and Quinn's Organisational Culture Assessments Instrument (OCAI), 63 questionnaires were distributed to different SMEs in Saudi Arabia. The results showed that there is a relatively low level of WiMax adoption by Saudi SMEs. Findings stated that Saudi SMEs are dominated by the clan culture where people are less innovative than the people in adhocracy culture

(De)convergence in TV: a comparative analysis of the development of Smart TV

Against the backdrop of media convergence, Smart TVs are developing rapidly in large parts of the world. Smart TV refers to the integration of broadband Internet and social media features into TV sets. From a media business perspective, the proliferation of Smart TV services may put pressure on the market structure of the TV landscape, and urge for new business models in order to capture the dynamics of media convergence. By means of a comparative analysis in four European markets (Belgium, Germany, the Netherlands and the United Kingdom), the development of Smart TV is sketched in terms of viewing patterns, business models and standardization. The conclusion is that national TV markets are evolving quite differently, so that service providers must adapt their marketing strategies to reflect local market conditions. Hence, the success of Smart TV ultimately depends on the local package of value-added services and the amount of strategic partnerships with content owners, TV broadcasters and pay-TV operators

An evaluation of the economic impact of broadband in Lincolnshire: updated final report

The Lincolnshire Broadband Initiative, ‘onlincolnshire’, was launched in 2003 to bring a range of broadband supply and demand stimulation activities to businesses across the county. The initiative has used £15 million of European funding, together with matched funding from Lincolnshire County Council, to support a series of significant Information and Communication Technology (ICT) interventions to provide support and financial assistance to eligible Lincolnshire businesses. The ‘onlincolnshire’ initiative has four long term strategic objectives. By 2010: • Lincolnshire will be the foremost rural County in the UK, with regards to ICT usage and skills and will have a commercial environment that embraces ICT; • The main employment sites and premises will have attracted increased and more diverse investment; • ICT will have made a major contribution to business competitiveness, expansion and diversification of the economy – measured through an increase in ICT related employment and a range of ICT based activities; • To have engaged individuals and employers in improving ICT skills to increase local competitiveness, raise the standards, participation and achievement in ICT throughout the County

The Use of Hosted Enterprise Applications by SMEs: A Dual Market and User Perspective

YesThis deliberately dual perspective paper seeks to deepen our understanding of the engagement of SMEs in hosted enterprise applications in the UK. The emergence and development of the ASP sector has attracted much interest and highly optimistic forecasts for revenues. The paper starts by considering ICT adoption by SMEs in general before reviewing the provision of hosted enterprise applications in the US and UK (market perspective). The study is extended by qualitative empirical data collected by semi-structured interviews with SME users of hosted enterprise applications (user perspective) and subsequent analysis in order to develop the key findings and conclusions. From an SME user perspective the key findings to emerge from the study include: i) confirmation that ICT infrastructure was no longer a barrier to adoption, ii) the pragmatic approach taken to security issues, iii) the use of both multiple information systems and multiple service providers, iv) the financial attractiveness of the rental model and v) the intention to continue or extend the use of hosted applications. It also highlights the opportunity for gaining competitive advantage by using hosted enterprise applications to reduce costs. There are very few empirical studies of hosted applications which take deliberately market and SME user perspectives - this paper makes an important contribution in this emerging field

E-government adoption: A cultural comparison

This is the author's accepted manuscript. The final published article is available from the link below. Copyright @ Springer Science + Business Media, LLC 2008.E-government diffusion is an international phenomenon. This study compares e-government adoption in the U.K. to adoption in the U.S. In particular, this study seeks to determine if the same factors are salient in both countries. Several studies have explored citizen acceptance of e-government services in the U.S. However, few studies have explored this phenomenon in the U.K. To identify the similarities and differences between the U.K. and the U.S. a survey is conducted in the U.K. and the findings are compared to the literature that investigates diffusion in the U.S. This study proposes a model of e-government adoption in the U.K. based on salient factors in the U.S. A survey is administered to 260 citizens in London to assess the importance of relative advantage, trust and the digital divide on intention to use e-government. The results of binary logistic regression indicate that there are cultural differences in e-government adoption in the U.K. and the U.S. The results indicate that of the prevailing adoption constructs, relative advantage and trust are pertinent in both the U.S. and the U.K., while ICT adoption barriers such as access and skill may vary by culture. Implications for research and practice are discussed

Determinants of social and institutional beliefs about internet acceptance within developing country’s context: A structural evaluation of higher education systems in Pakistan

This study aims to extend a model of technology acceptance to suit in developing country’s context. The model attempts to identify relationship between social and institutional factors over behavioural intention and usage. Recently, ‘acceptance and adoption of information technology (IT) in multicultural setting’ is becoming topic of interest for IS researchers. In this line, numerous theories and models are proposed to contribute in examining factors of IT acceptance and reluctance. It is argued that the models in published literature are found culturally biased, which successfully present results in only American and European context, however, their validity became questionable when they were tested in south Asian countries context. Additionally, lack of research is observed to predict individual’s cognitive behaviour of acceptance, which are influenced by social factors (i.e. peer influence and superior influence, voluntariness, experience) and institutional factors (i.e. local institutional management influence and top-level governmental policies influence). This study used Structural Equation Modelling (SEM) based on Partial Least Square (PLS) method to analyse the data. The results reveal that the proposed conceptual model achieves acceptable fit and the hypothesised paths are valid

E-government adoption in Qatar: An investigation of the citizens' perspective

Electronic government (e-government) initiatives are in their early stages in many developing countries and faced with various issues pertaining to their implementation, adoption and diffusion. Like many other developing countries, the e-government initiative in the state of Qatar has faced a number of challenges since its inception in 2000. Using a survey based study this paper describes citizens‟ behavioural intention and adoption in terms of applying and utilising the Unified Theory of Acceptance and Use of technology (UTAUT) model to explore the adoption and diffusion of e-government services in the state of Qatar. A regression analysis was conducted to examine the influence of e-government adoption factors and the empirical data revealed that performance expectancy, effort expectancy, and social influences determine citizens‟ behavioural intention towards e-government. Moreover, facilitating conditions and behavioural intention were found to determine citizens‟ use of e-government services in the state of Qatar. Implications for practice and research are discussed