Research on the Application of E-commerce to Small and Medium Enterprises (SMEs): the Case of India

SMEs account for a large proportion and play an important role in the development of each country in the world, including India. The globalization will bring many advantages for enterprises however SMEs will face fierce competition at the local, national and International level. In order to maintain and promote the important role of SMEs in the context of increased competition, SMEs have to change and adopt new technologies. E-commerce and digital technologies are bringing opportunities to help SMEs improve their competitiveness, narrow the gap with big enterprises thanks to their fairness and flexibility of the digital business environment.       According to UNIDO (2017), India is one of the countries successfully applying e-commerce to SMEs. Contributing to this success is the important role of the Indian government. Therefore, this paper focuses on researching the application of e-commerce to SMEs in terms of the role of government in promoting and creating an ecosystem for SMEs and e-commerce development

Adoption of "eco-advantage" by SMEs: emerging opportunities and constraints

Purpose: A recent study has asserted that businesses need to adopt “eco-advantage”. This paper aims to explore the viability of small and medium enterprises (SMEs) achieving “eco-advantage” by exploring their understanding of sustainability issues, how they adopt and innovate in terms of sustainability and the benefits and obstacles they face. Design/methodology/approach: The research approach is exploratory, comprised of 15 SME embedded cases based in the UK. The cases are participants in short interventions in sustainable product and process design as a part of a university knowledge transfer project, representing the overall case. Cases are based on interviews with company participants and collaborating academics, supplemented by documentary and observational evidence. Findings: The results build on the work on “eco-advantage” found in a recent study, highlighting marketing, rather than compliance issues as a catalyst for change. The newly aware SME enters a development process which involves cumulative capabilities, gaining a nascent inner confidence, which includes espousing wider sustainable values. Research limitations/implications: The results reveal the scope and challenges for SMEs to adopt more sustainable practices, encompassing innovations and a broad set of capabilities. Further research points to the need to monitor benefits as well as inputs in evaluating sustainability improvements and to consider longitudinal business sustainability issues. Originality/value: The paper informs the emerging debate on sustainability in SMEs, providing a rich source of data to enhance the provision of business support and knowledge transfer activities, where a more holistic and customised approach is required to realise the real environmental and economic benefits accrued from implementing sustainable improvements

Social Media in the SME Business to Business Environment and Toolkit

This report responds to the growing appetite for businesses to gain a better understanding of social media marketing and the associated benefits. Over the last twelve months, we have spent time exploring the concept of social media marketing and the impact it can have on B2B campaigns. Academics from Newcastle Business School have spent time talking to SMEs and their marketing teams to help identify and successfully navigate some of the most common challenges surrounding B2B social media marketing. As a consequence of this study, we present a framework of integrated marketing communications (IMC), incorporating social media. This framework underpins the B2B Social Media Toolkit, which is the main outcome of this report. The research findings have been presented using the Social Media Honeycomb developed by Kietzmann et al. (2011). This has allowed us to distil our findings into seven distinct themes, which are presented on the right. The B2B social media toolkit is a practical and easy to follow guide for anyone wanting to improve the effectiveness of their social media activity or a good starting point for any business that has yet to incorporate social media into their wider marketing plan

Antecedents of business-to-business e-commerce adoption and its effect on competitive advantage in manufacturing small and medium-sized enterprises: A comparative study of United States of America and Egypt

Business-to-business (B2B) e-commerce adoption has become a necessity for most small and medium-sized enterprises (SMEs), allowing them to gain and sustain competitive advantage in a dynamic competitive environment. Accepting the fact that B2B is adopted at different levels based on different resources leads to the acceptance that competitive advantage is gained and sustained on a level consistent with the level of adoption. This study employs quantitative method based on the positivism philosophy and deductive approach. A questionnaire survey technique was used to collect the data from the American and Egyptian manufacturing SMEs. Moreover, it used structural equation modelling with a sample of 320 and 260 manufacturing SMEs in the United States of America and Egypt respectively. The structural equation modelling (SEM) findings revealed that each level of B2B e-commerce adoption was affected by different factors from another level of adoption. Besides, there was a significant difference between the issues which faced manufacturing SMEs in USA and Egypt. Furthermore, in Egyptian manufacturing SMEs, relative advantage and competitive pressure have a significant effect on adoption behaviour. On the other hand, when American manufacturing SMEs made their decisions to adopt B2B e-commerce, they considered the main factors to be relative advantage, top management support, firm size and government support. In addition, the findings revealed that the higher the level of B2B e-commerce, which an SME adopted, the higher the level of competitive advantage it gained. However, in developing countries such as Egypt, SMEs remained far behind their peers in developed countries. In terms of theoretical implications, the study could be considered to be a unique study in the field of B2B e-commerce generally and B2B e-commerce in Egyptian manufacturing SMEs in particular. This is because, by looking back at the literature review, is clear that empirical studies into B2B e-commerce issues, including manufacturing SMEs, remained embryonic in developed countries and rare in the developing countries. This is especially so in the Arabic countries. In addition, most previous studies focused on a broad and generic view of the SMEs’ adoption of B2B e-commerce or on the relationship between adoption of IT and competitive advantage. This study was conducted in a cross-country context; it considered the manufacturing SMEs’ adoption of B2B e-commerce from the perspective of the level of adoption. Therefore, it made an original empirical contribution towards the current body of knowledge on the adoption of B2B e-commerce through the identification of manufacturing SMEs adoption levels of B2B e-commerce; their impacts on competitive advantage; and the significant factors which influenced each adoption level of B2B e-commerce in USA and Egypt. In addition, this study used TOE as the theoretical framework in investigating the factors affecting B2B e-commerce in SMEs and focused largely on the factors affecting each level; this is a new contribution to the extant literature. Turning to the study’s practical implications, important implications for the manufacturing SMEs’ owner/managers can be drawn from the findings to help them to understand their environments as, in a cross-country business context, they move through the different stages of adopting B2B e-commerce. In addition to the implication for manufacturing SMEs’ owners/managers, this study presents important implications for governmental, nongovernmental organisations and other institutions linked to manufacturing SMEs. Similar to other studies, this study has a number of limitations. The main one is that it lacks the use of qualitative analysis to depict how SMEs understand the concept of competitive advantages and how this helps them to survive and grow.Iraqi governmen

The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com

Multi-sided platforms (MSP) are revolutionizing the global competitive landscape in the new networked economy. Yet, although these MSPs are underpinned by information systems (IS), there is currently little research on how the IS capabilities of the platform sponsor can influence, and co-evolve with, the development of the platform over time. The lack of knowledge in this area may account for the difficulties faced by a significant number of platform sponsors in developing their MSPs effectively. Using a case study of Alibaba.com, one of the world’s largest and most commercially successful online MSP, we inductively derive a process theory of MSP development from an IS capability perspective to address this knowledge gap. The process model reveals that the role of IS capabilities in MSP development is evolutionary in nature, and the antecedent IS capabilities, nature, and outcomes of MSP development can be dramatically different in the various stages of development

Strategic Use of Electronic Commerce by SMEs: Some Lessons from Cases in Japanese Distribution Channel and Research Framework

Nowadays, e-commerce and its applicability are in controversy throughout the world. Firms in all sizes are facing with various barriers in adopting e-commerce. For case of small and medium sized enterprises (SMEs), there are much more obstacles than large companies have face with, therefore, the model that is fit and effective for SMEs may quite different from large enterprises’ ones. This paper takes up case of Japanese distribution channels to illustrate the major impact of information technology on SMEs, finds out the role of e-commerce within SMEs distribution systems in Japanese economy, and then, points out some major barriers that prevent SMEs from entering into e-commerce. Finally, we propose an analytical framework for e-commerce penetration into SMEs as a guideline of future research in this area

The Potential of Critical E-Applications for Engaging SMEs in E Business: A Provider Perspective

YesAgainst a background of the low engagement of SMEs in e-business this paper investigates the emergence of, and potential for, critical e-applications defined as `an e-business application, promoted by a trusted third party, which engages a significant number of SMEs by addressing an important shared business concern within an aggregation.¿ By a review of secondary data and empirical investigation with service providers and other intermediaries the research shows that such applications can facilitate the e-business engagement of SMEs. There are three key findings, namely: the emergence of aggregation specific e-business applications; the emergence of collaboratively based `one to many¿ business models; and the importance of trusted third parties in the adoption of higher complexity e-business applications by SMEs. Significantly this work takes a deliberately provider perspective and complements the already considerable literature on SME IT adoption from a user and network perspective. In terms of future research the importance of a better conceptual understanding of the impact of complexity on the adoption of IT by SMEs is highlighted

The First 25 Years of the Bled eConference: Themes and Impacts

The Bled eConference is the longest-running themed conference associated with the Information Systems discipline. The focus throughout its first quarter-century has been the application of electronic tools, migrating progressively from Electronic Data Interchange (EDI) via Inter-Organisational Systems (IOS) and eCommerce to encompass all aspects of the use of networking facilities in industry and government, and more recently by individuals, groups and society as a whole. This paper reports on an examination of the conference titles and of the titles and abstracts of the 773 refereed papers published in the Proceedings since 1995. This identified a long and strong focus on categories of electronic business and corporate perspectives, which has broadened in recent years to encompass the democratic, the social and the personal. The conference\u27s extend well beyond the papers and their thousands of citations and tens of thousands of downloads. Other impacts have included innovative forms of support for the development of large numbers of graduate students, and the many international research collaborations that have been conceived and developed in a beautiful lake-side setting in Slovenia

A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs

Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about 'what needs to be done', however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is also discussed

A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs

Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about 'what needs to be done', however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is also discussed