Topic-Based Influence Computation in Social Networks under Resource Constraints

As social networks are constantly changing and evolving, methods to analyze dynamic social networks are becoming more important in understanding social trends. However, due to the restrictions imposed by the social network service providers, the resources available to fetch the entire contents of a social network are typically very limited. As a result, analysis of dynamic social network data requires maintaining an approximate copy of the social network for each time period, locally. In this paper, we study the problem of dynamic network and text fetching with limited probing capacities, for identifying and maintaining influential users as the social network evolves. We propose an algorithm to probe the relationships (required for global influence computation) as well as posts (required for topic-based influence computation) of a limited number of users during each probing period, based on the influence trends and activities of the users. We infer the current network based on the newly probed user data and the last known version of the network maintained locally. Additionally, we propose to use link prediction methods to further increase the accuracy of our network inference. We employ PageRank as the metric for influence computation. We illustrate how the proposed solution maintains accurate PageRank scores for computing global influence, and topic-sensitive weighted PageRank scores for topic-based influence. The latter relies on a topic-based network constructed via weights determined by semantic analysis of posts and their sharing statistics. We evaluate the effectiveness of our algorithms by comparing them with the true influence scores of the full and up-to-date version of the network, using data from the micro-blogging service Twitter. Results show that our techniques significantly outperform baseline methods and are superior to state-of-the-art techniques from the literature

Discovering Hidden Topical Hubs and Authorities in Online Social Networks

Finding influential users in online social networks is an important problem with many possible useful applications. HITS and other link analysis methods, in particular, have been often used to identify hub and authority users in web graphs and online social networks. These works, however, have not considered topical aspect of links in their analysis. A straightforward approach to overcome this limitation is to first apply topic models to learn the user topics before applying the HITS algorithm. In this paper, we instead propose a novel topic model known as Hub and Authority Topic (HAT) model to combine the two process so as to jointly learn the hub, authority and topical interests. We evaluate HAT against several existing state-of-the-art methods in two aspects: (i) modeling of topics, and (ii) link recommendation. We conduct experiments on two real-world datasets from Twitter and Instagram. Our experiment results show that HAT is comparable to state-of-the-art topic models in learning topics and it outperforms the state-of-the-art in link recommendation task.Comment: Pre-print for SIAM International Conference on Data Mining (SDM'18

People are Strange when you're a Stranger: Impact and Influence of Bots on Social Networks

Bots are, for many Web and social media users, the source of many dangerous attacks or the carrier of unwanted messages, such as spam. Nevertheless, crawlers and software agents are a precious tool for analysts, and they are continuously executed to collect data or to test distributed applications. However, no one knows which is the real potential of a bot whose purpose is to control a community, to manipulate consensus, or to influence user behavior. It is commonly believed that the better an agent simulates human behavior in a social network, the more it can succeed to generate an impact in that community. We contribute to shed light on this issue through an online social experiment aimed to study to what extent a bot with no trust, no profile, and no aims to reproduce human behavior, can become popular and influential in a social media. Results show that a basic social probing activity can be used to acquire social relevance on the network and that the so-acquired popularity can be effectively leveraged to drive users in their social connectivity choices. We also register that our bot activity unveiled hidden social polarization patterns in the community and triggered an emotional response of individuals that brings to light subtle privacy hazards perceived by the user base.Comment: 10 pages, 9 figures, Proceedings of the 6th International AAAI Conference on Weblogs and Social Media, Dublin, IR, 201

A Survey of Social Network Analysis Techniques and their Applications to Socially Aware Networking

Socially aware networking is an emerging research field that aims to improve the current networking technologies and realize novel network services by applying social network analysis (SNA) techniques. Conducting socially aware networking studies requires knowledge of both SNA and communication networking, but it is not easy for communication networking researchers who are unfamiliar with SNA to obtain comprehensive knowledge of SNA due to its interdisciplinary nature. This paper therefore aims to fill the knowledge gap for networking researchers who are interested in socially aware networking but are not familiar with SNA. This paper surveys three types of important SNA techniques for socially aware networking: identification of influential nodes, link prediction, and community detection. Then, this paper introduces how SNA techniques are used in socially aware networking and discusses research trends in socially aware networking

Exploratory factor analysis of graphical features for link prediction in social networks

Social Networks attract much attention due to their ability to replicate social interactions at scale. Link prediction, or the assessment of which unconnected nodes are likely to connect in the future, is an interesting but non-trivial research area. Three approaches exist to deal with the link prediction problem: feature-based models, Bayesian probabilistic models, probabilistic relational models. In feature-based methods, graphical features are extracted and used for classification. Usually, these features are subdivided into three feature groups based on their formula. Some formulas are extracted based on neighborhood graph traverse. Accordingly, there exists three groups of features, neighborhood features, path-based features, node-based features. In this paper, we attempt to validate the underlying structure of topological features used in feature-based link prediction. The results of our analysis indicate differing results from the prevailing grouping of these features, which indicates that current literatures\u27 classification of feature groups should be redefined. Thus, the contribution of this work is exploring the factor loading of graphical features in link prediction in social networks. To the best of our knowledge, there is no prior studies had addressed it

Data-driven Computational Social Science: A Survey

Social science concerns issues on individuals, relationships, and the whole society. The complexity of research topics in social science makes it the amalgamation of multiple disciplines, such as economics, political science, and sociology, etc. For centuries, scientists have conducted many studies to understand the mechanisms of the society. However, due to the limitations of traditional research methods, there exist many critical social issues to be explored. To solve those issues, computational social science emerges due to the rapid advancements of computation technologies and the profound studies on social science. With the aids of the advanced research techniques, various kinds of data from diverse areas can be acquired nowadays, and they can help us look into social problems with a new eye. As a result, utilizing various data to reveal issues derived from computational social science area has attracted more and more attentions. In this paper, to the best of our knowledge, we present a survey on data-driven computational social science for the first time which primarily focuses on reviewing application domains involving human dynamics. The state-of-the-art research on human dynamics is reviewed from three aspects: individuals, relationships, and collectives. Specifically, the research methodologies used to address research challenges in aforementioned application domains are summarized. In addition, some important open challenges with respect to both emerging research topics and research methods are discussed.Comment: 28 pages, 8 figure

A Survey of Fake News: Fundamental Theories, Detection Methods, and Opportunities

The explosive growth in fake news and its erosion to democracy, justice, and public trust has increased the demand for fake news detection and intervention. This survey reviews and evaluates methods that can detect fake news from four perspectives: (1) the false knowledge it carries, (2) its writing style, (3) its propagation patterns, and (4) the credibility of its source. The survey also highlights some potential research tasks based on the review. In particular, we identify and detail related fundamental theories across various disciplines to encourage interdisciplinary research on fake news. We hope this survey can facilitate collaborative efforts among experts in computer and information sciences, social sciences, political science, and journalism to research fake news, where such efforts can lead to fake news detection that is not only efficient but more importantly, explainable.Comment: ACM Computing Surveys (CSUR), 37 page

Clustering and Community Detection in Directed Networks: A Survey

Networks (or graphs) appear as dominant structures in diverse domains, including sociology, biology, neuroscience and computer science. In most of the aforementioned cases graphs are directed - in the sense that there is directionality on the edges, making the semantics of the edges non symmetric. An interesting feature that real networks present is the clustering or community structure property, under which the graph topology is organized into modules commonly called communities or clusters. The essence here is that nodes of the same community are highly similar while on the contrary, nodes across communities present low similarity. Revealing the underlying community structure of directed complex networks has become a crucial and interdisciplinary topic with a plethora of applications. Therefore, naturally there is a recent wealth of research production in the area of mining directed graphs - with clustering being the primary method and tool for community detection and evaluation. The goal of this paper is to offer an in-depth review of the methods presented so far for clustering directed networks along with the relevant necessary methodological background and also related applications. The survey commences by offering a concise review of the fundamental concepts and methodological base on which graph clustering algorithms capitalize on. Then we present the relevant work along two orthogonal classifications. The first one is mostly concerned with the methodological principles of the clustering algorithms, while the second one approaches the methods from the viewpoint regarding the properties of a good cluster in a directed network. Further, we present methods and metrics for evaluating graph clustering results, demonstrate interesting application domains and provide promising future research directions.Comment: 86 pages, 17 figures. Physics Reports Journal (To Appear

Randomized experiments to detect and estimate social influence in networks

Estimation of social influence in networks can be substantially biased in observational studies due to homophily and network correlation in exposure to exogenous events. Randomized experiments, in which the researcher intervenes in the social system and uses randomization to determine how to do so, provide a methodology for credibly estimating of causal effects of social behaviors. In addition to addressing questions central to the social sciences, these estimates can form the basis for effective marketing and public policy. In this review, we discuss the design space of experiments to measure social influence through combinations of interventions and randomizations. We define an experiment as combination of (1) a target population of individuals connected by an observed interaction network, (2) a set of treatments whereby the researcher will intervene in the social system, (3) a randomization strategy which maps individuals or edges to treatments, and (4) a measurement of an outcome of interest after treatment has been assigned. We review experiments that demonstrate potential experimental designs and we evaluate their advantages and tradeoffs for answering different types of causal questions about social influence. We show how randomization also provides a basis for statistical inference when analyzing these experiments.Comment: Forthcoming in Spreading Dynamics in Social System