Video based detection of driver fatigue

This thesis addresses the problem of drowsy driver detection using computer vision techniques applied to the human face. Specifically we explore the possibility of discriminating drowsy from alert video segments using facial expressions automatically extracted from video. Several approaches were previously proposed for the detection and prediction of drowsiness. There has recently been increasing interest in computer vision approaches as it is a potentially promising approach due to its non-invasive nature for detecting drowsiness. Previous studies with vision based approaches detect driver drowsiness primarily by making pre-assumptions about the relevant behavior, focusing on blink rate, eye closure, and yawning. Here we employ machine learning to explore, understand and exploit actual human behavior during drowsiness episodes. We have collected two datasets including facial and head movement measures. Head motion is collected through an accelerometer for the first dataset (UYAN-1) and an automatic video based head pose detector for the second dataset (UYAN-2). We use outputs of the automatic classifiers of the facial action coding system (FACS) for detecting drowsiness. These facial actions include blinking and yawn motions, as well as a number of other facial movements. These measures are passed to a learning-based classifier based on multinomial logistic regression. In UYAN-1 the system is able to predict sleep and crash episodes during a driving computer game with 0.98 performance area under the receiver operator characteristic curve for across subjects tests. This is the highest prediction rate reported to date for detecting real drowsiness. Moreover, the analysis reveals new information about human facial behavior during drowsy driving. In UYAN-2 fine discrimination of drowsy states are also explored on a separate dataset. The degree to which individual facial action units can predict the difference between moderately drowsy to acutely drowsy is studied. Signal processing techniques and machine learning methods are employed to build a person independent acute drowsiness detection system. Temporal dynamics are captured using a bank of temporal filters. Individual action unit predictive power is explored with an MLR based classifier. Best performing five action units have been determined for a person independent system. The system is able to obtain 0.96 performance of area under the receiver operator characteristic curve for a more challenging dataset with the combined features of the best performing 5 action units. Moreover the analysis reveals new markers for different levels of drowsiness

The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previous literature of past study based on individual awareness from the real-life experience. we collected data from the online user of the Bahawalpur Pakistan. In this study convenience sampling has been used to collect data and instruments of this study adopted from the previous study. The quantitative research methodology used to collect data, survey method was used to assemble data for this study, 300 questionnaire were distributed in Bahawalpur City due to the ease, reliability, and simplicity, effective recovery rate of 67% as a result 202 valid response was obtained for the effect of e-WOM on purchase intention and moderator analysis has been performed. Hypotheses of this research are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of this research is e-WOM significantly positive effect on purchase intention and moderator role of trust significantly affects the relationship between e-WOM, and purchase intention. The addition of brand trust in the model has contributed to the explanatory power, some studied was conduct on brand trust as a moderator and this study has contributed to the literature in this favor. significantly this study focused on current marketing research. Unlike past studies focused on western context, this study has extended the regional literature on e-WOM, and purchase intention to be intergrading in Bahawalpur Pakistan context. Lastly, future studies are recommended to examine the effect of trust in other countries allow for the comparison of the findings