Emotional Marketing for Chinese Women

With the development of social economy, people's consumption level has improved; the level of consumption has changed from the initial demand for the basic functions to the pursuit of added value, which contributed to emotional marketing. Emotional marketing is the combination of personal emotion and product marketing to meet the emotional needs of consumers. In the 21st century, women have occupied an increasingly important position in social life. With the improving of women’s economic status and family status, 21st century has become the dominant era of female consumption. Females have become the main motive force for the development of the market. The purpose of this thesis is to help find some emotional marketing strategies of clothing. Shop owners are concerned with women’s consumer behavior and psychological characteristics, so emotional marketing is more used with female consumers. By analyzing female consumer behavior and consumer psychology, combined with the theory of emotional marketing, the intention is to help shop owners find emotional marketing strategies. There is an interview and a questionnaire in the thesis. In the interview, a shop owner told women caring about when their buying clothes and some strategies that she had. Women’s buying behavior and their emotion has been asked in the questionnaire. From the questionnaire, the main result is different ages consumers have different shopping psychological characteristics and emotion. Therefore, the research of this article has important significance to the female consumption market

Mind the food, brief essay on emotions and creativeness during COVID 19 times

This article reflects on the result of the group work, carried out within the Enogastronomy curricular unit’s scope, within the Hotel Management Course of ISEC Lisboa, presented by 45 students on the traditional cuisine of the municipality of Oleiros in Portugal, during the second confinement of COVID 19. This reflection focuses on how most choices made for the driven analysis, directed by the stimuli caused by the informative reading of texts and images during students’ research, are done. The distance learning process produced exciting results in terms of the knowledge acquired by online sharing and recreations of the possible narratives of promotional discourse in the areas under analysis by each working group. We found that students’ creativity in the production of itineraries boosted by emotions, which guides us to deepen our research, in the near future, by applying an emotions scale to the ones that appreciate the imagery conveyed about traditional gastronomy. This application can enhance the safeguarding of food and gastronomy as a territory’s heritage by measuring information that can contribute to knowledge based on authentic learning, despite using technologies in its dissemination.info:eu-repo/semantics/publishedVersio

Research on Experiential Marketing Strategy Based on the Sale of Baking Products

To understand the consumer is the prerequisite for the enterprise to enter the consumer market. With the market competition intensified, Traditional marketing strategy is difficult to achieve the expected goal of the enterprise. It needs new marketing theory to guide the market and satisfy the demand. In this paper, the sales of baking products are taken for an example in which 425 questionnaires analyze five models of emotion, culture, service, environment and personality in detail and the paper suppllies some corresponding suggestions & measure to tackle the problems as the lack of large-scale leading enterprises and Enterprise homogeneity

QuintEssence: A Probe Study to Explore the Power of Smell on Emotions, Memories, and Body Image in Daily Life

Previous research has shown the influence of smell on emotions, memories, and body image. However, most of this work has taken place in laboratory settings and little is known about the influence of smell in real-world environments. In this paper, we present novel insights gained from a field study investigating the emotional effect of smell on memories and body image. Taking inspiration from the cultural design probes approach, we designed QuintEssence, a probe package that includes three scents and materials to complete three tasks over a period of four weeks. Here, we describe the design of QuintEssence and the main findings based on the outcomes of the three tasks and a final individual interview. The findings show similar results between participants based on the scent. For example, with cinnamon, participants experienced feelings of warmth, coziness, happiness, and relaxation; they recalled blurred memories of past moments about themselves and reported a general feeling of being calm and peaceful towards their bodies. Our findings open up new design spaces for multisensory experiences and inspire future qualitative explorations beyond laboratory boundaries

First momentary unboxing experience with aesthetic interaction

Department of Industrial DesignThere is a popular trend of online videos called unboxing: people are documenting the process of unpacking product packaging with commenting what they feel and think. Catching up with the trend, designers and practitioners in companies have struggled to improve packaging design, especially concerning unboxing experiences. Unboxing is spotlighted in a sense that it plays a role in making the first impression upon product as well as intensive emotion is aroused at the moment. When it comes to packaging design, most of the previous studies have focused on examining the visual elements for eye-catching packaging in the purchase stage, but there is little research on testing packaging design regarding unboxing interaction. Under the notion, this study aims to address the possibility of unboxing interaction as a significant factor influencing user emotional experience and first impression for the product under the two research questions: 1) How unboxing with aesthetic interaction will affect to user emotional experience? 2) How unboxing with aesthetic interaction will influence the appraisal of product first impression? Research-through-design approach was adopted to prototype experiment stimuli under the control of packaging elements. The concept of aesthetic interaction and three factors were applied as design criteria for making three packaging types: freedom of interaction (Type A), interaction pattern (Type B) and richness of motor actions (Type C). The three types of packaging were developed, and 45 participants were asked to unbox them in random order and respond 14 emotions through PrEmo, a self-report emotion measuring tool. Then, they were requested to appraise the impression of product with 29 bipolar semantic differentials (SD) scales and tell overall impression of unboxing. This was followed by an interview in which the reasons why they thought like that were asked. Statistical analysis was utilized to compare the difference in emotional responses and SD between the prototypes. Descriptive and in vivo coding processes were used to analyze the unboxing experience in general. As a result, the emotions of ‘joy’ and ‘fascination’ were aroused by the unboxing activity itself, and the three packaging prototypes evoked different types of and intensity of emotions. Primarily, it was revealed that the types of interaction significantly influenced the negative emotion of 'dissatisfaction.' Also, the interaction type of unboxing packaging was shown to influence the participants' appraisal of the packaged particular product's semantics significantly. Product type and interaction metaphor were associated with each packaging prototype, and the verbs describing unboxing activity varied between the package types. These findings are expected to provide design practitioners with a design guideline for packaging design and furthermore, to contribute to intentionally design emotional experience and first impression via unboxing packaging. Limitations and recommendations to a further study are discussed at the end.ope

Creator as audience: mixtape albums as an expression of life and memory

Music is a foundation of our popular culture. With music’s distribution far and wide, songs, lyrics, and melodies can be familiar to people from all backgrounds, connecting us through a shared cultural experience. Songs can also be deeply personal and take on sentimental meaning, taking us back to specific moments, feelings, or times in our own lives. Since the 1940s, when album art was invented, graphic design and music have been inseparable, informing individuals’ personal and cultural identity. In recent decades, digital technology has disembodied the human experience, including our consumption of music and design. In response to this dematerialization, my research explores how analog technology, specifically the cassette tape and the vinyl album, can trigger nostalgia and sentimentality in an audience. My audio-visual installation is centered around a series of mixtapes, compiled from songs that carry sentimental value to 15 people. Since each mixtape is a collage of memories from many different walks of life, the tapes invite listeners to imagine a different mode of coherence – one that doesn’t rely on genre or style but on memory and life itself as a unifying element. These tapes are encased in custom, handcrafted album cases, each with its own thematic imagery and poster. With their distinct novelty, materiality, and intimacy, the albums give form to individuals’ stories and invite us to consider how we are participants in a collective human experience

Future of Nostalgia: How might we use nostalgia to improve psychological resilience in a fast-changing world?

Nostalgia as a longing for home, where we feel a deeper sense of connectedness and a slower sense of time. Today’s heightened nostalgia is due to modernization, which created an environment where people are lonelier and more pressed for time– which have significant implications for well-being -- than people living in societies that are not as affluent or have not adopted the modern way of living. As the characteristics of modern society persist into the future, there will be increasing need to foster resilience among people. Nostalgia is a vehicle that can be used in experience design to transport positive feelings from the past into the present and improve psychological resilience. Deliverables include heuristics for leveraging nostalgia in experience design and a workshop guide that facilitates the design of nostalgic experiences

Sentiment Analysis in Social Streams

In this chapter, we review and discuss the state of the art on sentiment analysis in social streams—such as web forums, microblogging systems, and social networks, aiming to clarify how user opinions, affective states, and intended emo tional effects are extracted from user generated content, how they are modeled, and howthey could be finally exploited.We explainwhy sentiment analysistasks aremore difficult for social streams than for other textual sources, and entail going beyond classic text-based opinion mining techniques. We show, for example, that social streams may use vocabularies and expressions that exist outside the mainstream of standard, formal languages, and may reflect complex dynamics in the opinions and sentiments expressed by individuals and communities