Studying How E-Markets Evaluation Can Enhance Trust in Virtual Business Communities

One of the major drawbacks of conducting business online is the raised level of risk associated with business transactions. Potential business partners usually have limited information about each others reliability or product / service quality before an online transaction. In this paper, we focus on the problem of selecting a trustful electronic market (e-market), in order to perform business transactions with it. In particular, we examine how the decision of selecting an appropriate e-market can be facilitated by an e-market recommendation algorithm. For this purpose, a metadata model for collecting and storing e-market evaluations from the members of a virtual business community in a reusable and interoperable manner is introduced. Then, an e-market recommendation algorithm that can synthesize existing e-market evaluations stored using the metadata model, is designed. Finally, a scenario of how the presented e-market recommendation algorithm can support a virtual agribusiness community of the organic agriculture sector is discussed.E-market, metadata, recommender system, virtual community, Institutional and Behavioral Economics, Marketing,

Open Apps: Opening Teaching Experiences and Applications

The Universitat Oberta de Catalunya (Open University of Catalonia, UOC) is an online university that makes extensive use of information and communication technologies to provide education. Ever since its establishment in 1995, the UOC has developed and tested methodologies and technological support services to meet the educational challenges posed by its student community and its teaching and management staff. The know-how it has acquired in doing so is the basis on which it has created the Open Apps platform, which is designed to provide access to open source technical applications, information on successful learning and teaching experiences, resources and other solutions, all in a single environment. Open Apps is an open, online catalogue, the content of which is available to all students for learning purposes, all IT professionals for downloading and all teachers for reusing. To contribute to the transfer of knowledge, experience and technology, each of the platform¿s apps comes with full documentation, plus information on cases in which it has been used and related tools. It is hoped that such transfer will lead to the growth of an external partner network, and that this, in turn, will result in improvements to the applications and teaching/learning practices, and in greater scope for collaboration. Open Apps is a strategic project that has arisen from the UOC's commitment to the open access movement and to giving knowledge and technology back to society, as well as its firm belief that sustainability depends on communities of interest.La Universitat Oberta de Catalunya (UOC) es una universidad en línea que realiza un uso intensivo de las tecnologías de la información y la comunicación para proporcionar una educación y aprendizaje a lo largo de la vida. Des de sus inicios la universidad ha desarrollado y testeado metodologías y tecnologías con el objetivo de proporcionar soluciones a los retos de aprendizaje y docentes ofrecidos por la comunidad de estudiantes, académicos y personal de gestión. Fundamentado en este saber hacer, nace la plataforma OpenApps con la finalidad principal de poner a disposición de la comunidad la experiencia acumulada en la UOC durante más de 15 años en docencia, aprendizaje y gestión para que pueda ser aplicado, adaptado o evolucionado por terceros. En este artículo se presentan las características esenciales para que una innovación pueda formar parte de esta plataforma institucional, las especificaciones y usuarios de la plataforma, la finalidad del servicio y las futuras líneas de trabajo.La universitat Oberta de Catalunya (UOC) és una universitat en línia que fa un ús intensiu de les tecnologies de la informació i la comunicació per proporcionar una educació i aprenentatge al llarg de la vida. Des dels seus inicis la universitat ha desenvolupat i testejat metodologies i tecnologies amb l'objectiu de proporcionar solucions als reptes d'aprenentatge i docents oferts per la comunitat d'estudiants, acadèmics i personal de gestió. Basat en aquest saber fer, neix la plataforma OpenApps amb la finalitat principal de posar a disposició de la comunitat l'experiència acumulada a la UOC durant més de 15 anys en docència, aprenentatge i gestió, perquè es pugui aplicar, adaptar o desenvolupar per tercers. En aquest article es presenten les característiques essencials perquè una innovació pugui formar part d'aquesta plataforma institucional, les especificacions i usuaris de la plataforma, la finalitat del servei i les futures línies de treball

The internet as a relationship marketing tool - some evidence from Irish companies

This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational. It is shown that, theoretically, the internet offers a unique opportunity for marketers to build up and maintain relationships with their clients. However, data collected through a mail survey and a content analysis of web sites reveal that currently the most frequent use of the internet by Irish companies still follows an ornamental or, at most, informational pattern. The authors discuss whether this discrepancy between internet potential and practice is due to the social basis of market relationships or whether it can be seen as evidence that the adaptation of a new marketing tool follows an incremental pattern

Software houses: Changing from Product vendors into solution Providers

Integrating hitherto separate IT systems while keeping within with tight budgetary restrictions is becoming the dominant software trend in this decade. Optimism is currently starting to spread again in software houses. However, there are marked regional differences in potential. Contrary to some forecasts, the US software houses are in the process of consolidating their already dominant position in the global market thanks to their economies of scale, combined with the network effect. Conversely, the only chance for most of their typically small European competitors to score points is in certain niches of the market.system software, application software, CRM, ERP, SCM, Web services

Forging Ahead: Early Lessons

Outlines outcomes and lessons of the Scale Academy for Microenterprise Development's operational grants, training, and technical support for microenterprise organizations. Examines grantees' progress in and strategies for expanding services sustainably