A Hierarchical Game with Strategy Evolution for Mobile Sponsored Content and Service Markets

In sponsored content and service markets, the content and service providers are able to subsidize their target mobile users through directly paying the mobile network operator, to lower the price of the data/service access charged by the network operator to the mobile users. The sponsoring mechanism leads to a surge in mobile data and service demand, which in return compensates for the sponsoring cost and benefits the content/service providers. In this paper, we study the interactions among the three parties in the market, namely, the mobile users, the content/service providers and the network operator, as a two-level game with multiple Stackelberg (i.e., leader) players. Our study is featured by the consideration of global network effects owning to consumers' grouping. Since the mobile users may have bounded rationality, we model the service-selection process among them as an evolutionary-population follower sub-game. Meanwhile, we model the pricing-then-sponsoring process between the content/service providers and the network operator as a non-cooperative equilibrium searching problem. By investigating the structure of the proposed game, we reveal a few important properties regarding the equilibrium existence, and propose a distributed, projection-based algorithm for iterative equilibrium searching. Simulation results validate the convergence of the proposed algorithm, and demonstrate how sponsoring helps improve both the providers' profits and the users' experience

Migrating Ministry: New Media Literacy And Christian Communication

This thesis explores ways evangelical Christian communicators remediate traditional ministry functions and community formation onto new media platforms. This exploration is framed by a discussion of literacy and digital composing reflecting Stuart Selber’s multiliteracy approach to teaching digital composition. The author positions evangelical churches’ approaches to texts, community, education, and communication as components of a distinct literacy that is often at odds with values, controls, and cultures found on the Internet and in new media. Discovering how church communicators use new media, how their education prepares them for effective digital communication, and how external sources, such as expert authors, aid the transition from print to new media helps us understand the gap between Selber’s ideal multiliteracy and the reality of new media literacy for this group. This also expands our understanding of digital composition, and the role it plays in both the classroom and in all students’ greater lives

The University Defence Research Collaboration In Signal Processing

This chapter describes the development of algorithms for automatic detection of anomalies from multi-dimensional, undersampled and incomplete datasets. The challenge in this work is to identify and classify behaviours as normal or abnormal, safe or threatening, from an irregular and often heterogeneous sensor network. Many defence and civilian applications can be modelled as complex networks of interconnected nodes with unknown or uncertain spatio-temporal relations. The behavior of such heterogeneous networks can exhibit dynamic properties, reflecting evolution in both network structure (new nodes appearing and existing nodes disappearing), as well as inter-node relations. The UDRC work has addressed not only the detection of anomalies, but also the identification of their nature and their statistical characteristics. Normal patterns and changes in behavior have been incorporated to provide an acceptable balance between true positive rate, false positive rate, performance and computational cost. Data quality measures have been used to ensure the models of normality are not corrupted by unreliable and ambiguous data. The context for the activity of each node in complex networks offers an even more efficient anomaly detection mechanism. This has allowed the development of efficient approaches which not only detect anomalies but which also go on to classify their behaviour

Management: A bibliography for NASA managers

This bibliography lists 706 reports, articles, and other documents introduced into the NASA scientific and technical information system in 1984. Entries, which include abstracts, are arranged in the following categories: human factors and personnel issues; management theory and techniques; industrial management and manufacturing; robotics and expert systems; computers and information management; research and development; economics, costs, and markets; logistics and operations management; reliability and quality control; and legality, legislation, and policy. Subject, personal author, corporate source, contract number, report number, and accession number indexes are included

Can Upward Brand Extensions be an Opportunity for Marketing Managers During the Covid-19 Pandemic and Beyond?

Early COVID-19 research has guided current managerial practice by introducing more products across different product categories as consumers tried to avoid perceived health risks from food shortages, i.e. horizontal brand extensions. For example, Leon, a fast-food restaurant in the UK, introduced a new range of ready meal products. However, when the food supply stabilised, availability may no longer be a concern for consumers. Instead, job losses could be a driver of higher perceived financial risks. Meanwhile, it remains unknown whether the perceived health or financial risks play a more significant role on consumers’ consumptions. Our preliminary survey shows perceived health risks outperform perceived financial risks to positively influence purchase intention during COVID-19. We suggest such a result indicates an opportunity for marketers to consider introducing premium priced products, i.e. upward brand extensions. The risk-as�feelings and signalling theories were used to explain consumer choice under risk may adopt affective heuristic processing, using minimal cognitive efforts to evaluate products. Based on this, consumers are likely to be affected by the salient high-quality and reliable product cue of upward extension signalled by its premium price level, which may attract consumers to purchase when they have high perceived health risks associated with COVID-19. Addressing this, a series of experimental studies confirm that upward brand extensions (versus normal new product introductions) can positively moderate the positive effect between perceived health risks associated with COVID-19 and purchase intention. Such an effect can be mediated by affective heuristic information processing. The results contribute to emergent COVID-19 literature and managerial practice during the pandemic but could also inform post-pandemic thinking around vertical brand extensions

Systems Analysis in Forestry and Forest Industries

The purpose of this book is to present a variety of articles revealing the state of the art of applications of systems analysis techniques to problems of the forest sector. Such applications cover a vast range of issues in forestry and the forest industry. They include the dynamics of the forest ecosystem, optimal forest management, the roundwood market, forest industrial strategy, regional and national forest sector policy as well as international trade in forest products. Forest industrial applications at mill level, such as optimal paper trimming, cutting, and production scheduling, are however, excluded

The University Defence Research Collaboration In Signal Processing: 2013-2018

Signal processing is an enabling technology crucial to all areas of defence and security. It is called for whenever humans and autonomous systems are required to interpret data (i.e. the signal) output from sensors. This leads to the production of the intelligence on which military outcomes depend. Signal processing should be timely, accurate and suited to the decisions to be made. When performed well it is critical, battle-winning and probably the most important weapon which you’ve never heard of. With the plethora of sensors and data sources that are emerging in the future network-enabled battlespace, sensing is becoming ubiquitous. This makes signal processing more complicated but also brings great opportunities. The second phase of the University Defence Research Collaboration in Signal Processing was set up to meet these complex problems head-on while taking advantage of the opportunities. Its unique structure combines two multi-disciplinary academic consortia, in which many researchers can approach different aspects of a problem, with baked-in industrial collaboration enabling early commercial exploitation. This phase of the UDRC will have been running for 5 years by the time it completes in March 2018, with remarkable results. This book aims to present those accomplishments and advances in a style accessible to stakeholders, collaborators and exploiters