2,030 research outputs found

    Development of the Marketing Strategy of Mediahost.sk on the Czech Market

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    Diplomová práca sa zameriava na vývoj marketingovej stratégie firmy Mediahost.sk na slovenskom trhu. Analyzuje makro a mikro prostredie v IT priemysle, a to najmä so zameraním na webhosting. Aktuálna marketingová stratégia spoločnosti je popísaná a hlavné ovplyvňujúce faktory sú rozpoznané. Diplomová práca obsahuje návrhy zmien a odporúčania zahrnuté v novej marketingovej stratégii spoločnosti. Navyše, je navrhnutý plán a rozpočet realizácie.The diploma thesis focuses on the development of marketing strategy of company Mediahost.sk in the Czech market. Analyzes macro and micro environment in the IT industry, especially focusing on webhosting. The current marketing strategy of the company is described and main influencing factors are identified. The thesis contains proposals and recommendations included in the new marketing strategy. In addition, the proposed plan and budget are introduced.

    Advertising culture: new challenges for stylistics

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    Personal Online Shopping Widget: Consumer Acceptance Level Of Online Shopping Widget

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    PSG Sdn. Bhd. adalah syarikat perisian yang barn ditubuhkan. Syarikat ini akan membangunkan satu "widget" membeli-belah melalui internet yang dinamakan PSG-S 1. "Widget" ini mengambil kesempatan Windows Vista Sidebar dengan menggunakan keistimewaannya menawarkan pengguna maklumat membeli-belah melalui internet dengan lebih cepat, senang dan selesa. Oleh sebab syarikat dan produk yang dibangunkan adalah barn terhadap pengguna di pasaran, pengurusan syarikat telah menjalankan satu kajian soal-selidik sebagai perancangan pasaran tahap pertama demi memahami tahap penerimaan pengguna terhadap ''widget'' membeli-belah melalui internet. PSG Sdn. Bhd. is a start-up software company. The company will develop a personal online shopping widget named PSG-S 1 widget. The widget will take advantage of Windows Vista Sidebar feature which offer users a faster, easier and more comfortable way getting online shopping information. Since the company and the product are new to the consumer, company management had developed a questionnaire as the fIrst marketing planning stage to help in understanding the consumer acceptance level of online shopping widget

    Help Wanted: Investigating Help-Seeking Behaviour Among Post-Secondary Students in Relation to Their Mental Health and Well-Being

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    Research has been done on the importance of addressing mental health concerns while obtaining an undergraduate degree. Despite this, some students do not seek help and their mental health needs are unmet. The objective of the current study was to gain a holistic understanding of the barriers and facilitators affecting the help-seeking behaviour of undergraduate students, as told through the student perspective. Data was collected through an online consultation survey, which asked students for their perspectives of mental health supports on campus.A thematic analysis revealed a lack of promotion of mental health services, lack of academic time off, stigma, and service waitlists as barriers; destigmatizing efforts, an increase in the promotion of services, recognition and understanding of mental health concerns, and normalizing help-seeking were identified as facilitators. The results demonstrate what prevents and promotes the help-seeking behaviour of undergraduate students. Implications for understanding student mental health and facilitating change were discussed

    Proposal for the Marketing Strategy Improvements of a Company

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    Diplomová práce se zabývá marketingovou strategií společnosti prodávající knihy. Teoretická část poskytuje teoretické východiska týkající se marketingové strategie. Na základě analytické části analyzující aktuální marketingovou strategii společnosti jsou vypracovány návrhy na její zlepšení.Diploma thesis deals with the marketing strategy of a book selling company. Theoretical part provides theoretical background on marketing strategy. Based on analytical part analysing current marketing strategy of the company are developed proposals for its improvement.

    How to prevent verbal violence in football stadiums: creation of a social marketing plan for Sporting Clube de Portugal

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    Hoje em dia, o futebol desempenha um papel vital na nossa sociedade, pois é o desporto mais praticado e consumido no mundo. Este desporto tem a particularidade de criar laços emocionais entre o desporto em si e seus adeptos. No entanto, ao longo dos anos, essa conexão emocional entre o futebol e seus adeptos tem sido um grande problema, a violência, especialmente o abuso verbal. Com este trabalho, procuramos entender quais são os motivos da violência no futebol, qual o impacto e quais as iniciativas para combatê-lo. Após estudar alguns tópicos relacionados à violência verbal no futebol, este trabalho enfocará o aspecto do marketing social e da responsabilidade social corporativa das instituições e clubes de futebol, a fim de nos fornecer uma certa tipologia sobre como prevenir a violência verbal nos estádios de futebol. O objectivo deste trabalho será criar um plano de marketing social para o Sporting Clube de Portugal, para prevenir abusos verbais no estádio do clube.Nowadays, football plays a vital role in our society as it is the most practiced and consumed sport in the world. This sport has the particularity of creating emotional links between the sport itself and its supporters. However, over the years this emotional connection between football and its supporters has been a major problem, violence, especially verbal abuse. With this work, we seek to understand what are the reasons for violence in football, what is the impact and what are the initiatives to fight against it. After studying some topics related to verbal violence in football, this work will focus on the aspect of social marketing and the corporate social responsibility of football institutions and clubs in order to give us a certain typology on how to prevent verbal violence in football stadiums. The purpose of this work will be to create a social marketing plan for the Sporting Clube de Portugal to prevent verbal abuse in the club stadium
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