On-line privacy behavior: using user interfaces for salient factors

The problem of privacy in social networks is well documented within literature; users have privacy concerns however, they consistently disclose their sensitive information and leave it open to unintended third parties. While numerous causes of poor behaviour have been suggested by research the role of the User Interface (UI) and the system itself is underexplored. The field of Persuasive Technology would suggest that Social Network Systems persuade users to deviate from their normal or habitual behaviour. This paper makes the case that the UI can be used as the basis for user empowerment by informing them of their privacy at the point of interaction and reminding them of their privacy needs. The Theory of Planned Behaviour is introduced as a potential theoretical foundation for exploring the psychology behind privacy behaviour as it describes the salient factors that influence intention and action. Based on these factors of personal attitude, subjective norms and perceived control, a series of UIs are presented and implemented in controlled experiments examining their effect on personal information disclosure. This is combined with observations and interviews with the participants. Results from this initial, pilot experiment suggest groups with privacy salient information embedded exhibit less disclosure than the control group. This work reviews this approach as a method for exploring privacy behaviour and proposes further work required

Ethics and social networking sites: A disclosive analysis of Facebook

Paper has been accepted for publication in Information, Technology and People.Purpose: This paper provides insights into the moral values embodied by a popular social networking site (SNS), Facebook. We adopt the position that technology as well as humans has a moral character in order to disclose ethical concerns that are not transparent to users of the site. Design/methodology/approach: This study is based upon qualitative field work, involving participant observation, conducted over a two year period. Findings: Much research on the ethics of information systems has focused on the way that people deploy particular technologies, and the consequences arising, with a view to making policy recommendations and ethical interventions. By focusing on technology as a moral actor with reach across and beyond the Internet, we reveal the complex and diffuse nature of ethical responsibility in our case and the consequent implications for governance of SNS. Research limitations/implications: We situate our research in a body of work known as disclosive ethics and argue for an ongoing process of evaluating SNS to reveal their moral importance. Along with other authors in the genre, our work is largely descriptive, but we engage with prior research by Brey and Introna to highlight the scope for theory development. Practical implications: Governance measures that require the developers of social networking sites to revise their designs fail to address the diffuse nature of ethical responsibility in this case. Such technologies need to be opened up to scrutiny on a regular basis to increase public awareness of the issues and thereby disclose concerns to a wider audience. We suggest that there is value in studying the development and use of these technologies in their infancy, or if established, in the experiences of novice users. Furthermore, flash points in technological trajectories can prove useful sites of investigation. Originality/value: Existing research on social networking sites either fails to address ethical concerns head on or adopts a tool view of the technologies so that the focus is on the ethical behaviour of users. We focus upon the agency, and hence the moral character, of technology to show both the possibilities for, and limitations of, ethical interventions in such cases

Competitive carbon counting: can social networking sites Make saving energy more enjoyable?

This paper reports on the design, deployment and initial evaluation of “Wattsup”, an innovative Facebook application which displays live data from a commercial off-the-shelf energy monitor. The Wattsup application was deployed and trialled in eight homes over an eighteen day period in two conditions - personal energy data viewable and friend’s energy data viewable. A significant reduction in energy was observed in the socially enabled condition. The paper argues that socially-mediated discussion and competition made for a more enjoyable user experience

A heuristic evaluation of the Facebook's advertising tool beacon

Interface usability is critical to the successful adoption of information systems. The aim of this study is to evaluate interface of Facebook's advertising tool Beacon by using privacy heuristics [4]. Beacon represents an interesting case study because of the negative media and user backlash it received. The findings of heuristic evaluation suggest violation of privacy heuristics [4]. Here, analysis identified concerns about user choice and consent, integrity and security of data, and awareness and notice. Beacon was an innovative tool, therefore, its systematic evaluation was needed in order to identify privacy problems, their causes and subsequent consequences. The study provides useful insights to human computer interaction (HCI) designers of online social networks

More than just friends? Facebook, disclosive ethics and the morality of technology

Social networking sites have become increasingly popular destinations for people wishing to chat, play games, make new friends or simply stay in touch. Furthermore, many organizations have been quick to grasp the potential they offer for marketing, recruitment and economic activities. Nevertheless, counterclaims depict such spaces as arenas where deception, social grooming and the posting of defamatory content flourish. Much research in this area has focused on the ends to which people deploy the technology, and the consequences arising, with a view to making policy recommendations and ethical interventions. In this paper, we argue that tracing where morality lies is more complex than these efforts suggest. Using the case of a popular social networking site, and concepts about the morality of technology, we disclose the ethics of Facebook as diffuse and multiple. In our conclusions we provide some reflections on the possibilities for action in light of this disclosure

Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth