1,069 research outputs found
Investigating the Effects of Dimension-Specific Sentiments on Product Sales: The Perspective of Sentiment Preferences
While the literature has reached a consensus on the awareness effect of online word-of-mouth (eWOM), this paper studies its persuasive effectâspecifically, dimension-specific sentiment effects on product sales.We examine the sentiment information in eWOM along different product dimensions and reveal different persuasive effects on consumersâ purchase decisions based on consumersâ sentiment preference, which is defined as the relative importance that consumers place on various dimension-specific sentiments. We use an aspect-level sentiment analysis to derive dimension-specific sentiment and PVAR (panel vector auto-regression) models, and estimate their effects on product sales using a movie panel dataset. The findings show that three dimension-specific sentiments (star, genre, and plot) are positively related to movie sales.Regarding consumersâ sentiment preferences, we find a positive relationship to movie sales that is stronger for plot sentiment, relative to star sentiment for low-budget movies. For high-budget movies, we find a positive relationship to movie sales that is stronger for star sentiment, relative to plot or genre sentiment
A Computational Linguistic Approach towards Understanding Wikipedia\u27s Article for Deletion (AfD) Discussions
With the thriving of online deliberation, Wikipedia\u27s Article for Deletion (AfD) discussion has drawn a number of researchers\u27 attention in the past decade. In this thesis we aim to solve two main problems: 1) how to help new users effectively participate in the discussion; and 2) how to make it efficient for administrators to make decision based on the discussion. To solve the first problem, we obtain a knowledge repository for new users by recognizing imperatives. We propose a method to detect imperatives based on syntactic analysis of the texts. And the result shows a good precision and reasonable recall. To solve the second problem, we propose a decision making support system that provides administrators with an reorganized overview of a discussion. We first divide the arguments in the discussion into several groups based on similarity; then further divide each group into subgroups based on sentiment (positive, neutral and negative). In order to classify sentiment polarity, we propose a recursive algorithm based on the dependency structure of the text. Comparing with the state of the art sentiment analysis tool by Stanford, our algorithm shows a promising result of 3-categories classification without requiring a large training dataset
Neural Discourse Structure for Text Categorization
We show that discourse structure, as defined by Rhetorical Structure Theory
and provided by an existing discourse parser, benefits text categorization. Our
approach uses a recursive neural network and a newly proposed attention
mechanism to compute a representation of the text that focuses on salient
content, from the perspective of both RST and the task. Experiments consider
variants of the approach and illustrate its strengths and weaknesses.Comment: ACL 2017 camera ready versio
Europe in the shadow of financial crisis: Policy Making via Stance Classification
Since 2009, the European Union (EU) is phasing a multiâyear financial crisis affecting the stability of its involved countries. Our goal is to gain useful insights on the societal impact of such a strong political issue through the exploitation of topic modeling and stance classification techniques. \ \ To perform this, we unravel publicâs stance towards this event and empower citizensâ participation in the decision making process, taking policyâs life cycle as a baseline. The paper introduces and evaluates a bilingual stance classification architecture, enabling a deeper understanding of how citizensâ sentiment polarity changes based on the critical political decisions taken among European countries. \ \ Through three novel empirical studies, we aim to explore and answer whether stance classification can be used to: i) determine citizensâ sentiment polarity for a series of political events by observing the diversity of opinion among European citizens, ii) predict political decisions outcome made by citizens such as a referendum call, ii) examine whether citizensâ sentiments agree with governmental decisions during each stage of a policy life cycle.
Doctor of Philosophy
dissertationThe theme of my dissertation is users' opinion learning. We propose three different studies to learn users' opinion using various approaches and to address several important research questions. Firstly, in order to discover the significant factors that induce the rating differences from user-generated reviews, we first extract possible specific influences from the review, known as aspects, and then we propose an unsupervised aspect-based sentiment learning system that assigns sentiment scores to potential aspects. Based on the sentiment scores, we adopt linear regression models to identify the aspects that lead to the rating differences. Food quality, service, dessert and drink quality, location, value, and general opinion toward the restaurants are recognized as the main influential factors that cause the Yelp rating differences among chain restaurants. Secondly, to understand the impact of time reminder designs such as counting down clock, progressing bar indicator, and remaining number of advertisements reminder embedded in specific long and short advertisement videos, we propose a 4 by 2 between-subject experimental study with follow-up survey questions to collect user's opinions toward different temporal designs in the video. Thirdly, our study analyzes the advertisement video designs from the content level. We design the advertisement video with high and low content relevance levels with the desired video. A 2 by 2 betweensubject experimental study with follow-up survey questions is proposed. Results point out that advertisement videos with high content relevance levels can lead to shorter video iv duration perception and less negative attitudes toward the video, but can also diminish the effectiveness of the advertisement with users recalling fewer products and brands promoted in both longer and shorter advertisement videos
CREATE: Concept Representation and Extraction from Heterogeneous Evidence
Traditional information retrieval methodology is guided by document retrieval paradigm, where relevant documents are returned in response to user queries. This paradigm faces serious drawback if the desired result is not explicitly present in a single document. The problem becomes more obvious when a user tries to obtain complete information about a real world entity, such as person, company, location etc. In such cases, various facts about the target entity or concept need to be gathered from multiple document sources. In this work, we present a method to extract information about a target entity based on the concept retrieval paradigm that focuses on extracting and blending information related to a concept from multiple sources if necessary. The paradigm is built around a generic notion of concept which is defined as any item that can be thought of as a topic of interest. Concepts may correspond to any real world entity such as restaurant, person, city, organization, etc, or any abstract item such as news topic, event, theory, etc. Web is a heterogeneous collection of data in different forms such as facts, news, opinions etc. We propose different models for different forms of data, all of which work towards the same goal of concept centric retrieval. We motivate our work based on studies about current trends and demands for information seeking. The framework helps in understanding the intent of content, i.e. opinion versus fact. Our work has been conducted on free text data in English. Nevertheless, our framework can be easily transferred to other languages
- âŠ