Mobile Ticketing Framework for Malaysia’s Cinemas

From simple and manual life into electronic services finally into mobile electronic services, the solutions of mobility services made it easier to obtain many things at anytime and anywhere, with this new services and technologies the time has come to open an another marketing channel to express product and services to the consumers. Where in strong economic structure and the successful commercial marketing, the electronic commerce Including (electronic ticketing, mobile commerce and mobile ticketing) is changing the style of company's marketing, production, and operation, in addition it facilitated the life, reduced the cost and increased the profits.In context of mobility is a crucial part of the work, this research addresses to design and development a reservation system prototype based mobile e-ticketing for Malaysia's cinemas with kedah's scope. This prototype contains two parts, web and WAP application service, web application to make ability to manage cinemas and the WAP application to give the user the possibility of booking by using mobile phone

Mobile Business as Strategic Tools in the US Airline Industry

This thesis analyzes opportunities and threats of mobile business in the context of the US airline industry as s strategic tool to create a sustainable competitive advantage through the implementation of an effective mobile business model. The analysis is based on the assumption that mobile airline strategies have to create a strategic fit with the business environment seen from an airline perspective. Forces inherent in the global environment as well as in the micro-environment are analyzed using environmental scanning as systematic technique. Exploratory data obtained from a focus group interview is added to the analysis in order to assess opportunities and threats and to extract the key success factors for airline m-business, which is found to have tremendous impact on the way an airline creates value to its customers. Key success factors discussed in this thesis are user experience, the value contribution of mobile technology, and customer requirements. Crucial elements found for matching these factors are to expedite and facilitate processes, the ability to integrate systems into a mobile infrastructure, and using devices that yield quick and inexpensive results

The emergence of the mobile internet in Japan and the UK: platforms, exchange models, and innovation 1999‐2011

In 1999 Japanese mobile operator NTT DoCoMo launched arguably the world’s first successful mobile Internet services portal called “i‐mode”. In Europe at the same time a series of failures diminished the opportunities to attract customers to the mobile Internet. Even though similar Internet technologies were available in Japan and the UK, very different markets for services developed during the initial years 1999‐2003. When the West expected Japanese firms to become dominant players in the mobile digitalisation of services during the introduction of 3G networks, it remained instead a national affair. The dominant views of how markets for mobile services operated seemed flawed.   So‐called delivery platforms were used to connect mobile phones with service contents that were often adapted from the PC world. Designing and operating service delivery platforms became a new niche market. It held a pivotal role for the output of services and competition among providers.   This thesis sets out to answer a set of inter‐related questions: How and where did firms innovate in this new and growing part of the service economy and how are new business models mediated by service delivery platforms? It argues that innovation in the digitalised economy is largely influenced by firms achieving platform leadership through coordination of both technological systems and the creation of multi‐sided exchanges. This thesis demonstrates from cases of multi‐sided markets in operator‐controlled portals, of mobile video and TV and of event ticketing in Japan and the UK that defining the scope of the firm on the network level forms the basis for incremental innovation, the dominant form of service innovation. A parallel focus on coordinating platform technology choices forms the basis for firms to trade fees, advertisements, and user data, enabling control over profitable parts of multi‐sided value networks

Mobile Commerce: Assessing New Business Opportunities

Mobile commerce has become the latest topic for today. Business organizations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market. In this project we try to provide an overview of the fundamentals about m-commerce. This paper attempts to help business managers, particularly those without IT background, to understand the key elements and basic concepts of m-commerce and to assess the impact of m-commerce on current and future businesses as well as to identify new business opportunities

Mobile commerce business models and technologies towards success

Mobile commerce is any transaction with a monetary value that is conducted via a mobile telecommunications network. This thesis tries to examine the factors leading to the success of mobile commerce as well as factors that may hinder its success. This research is separated into five parts: In the first part of this thesis, an analysis of wired e-commerce businesses is made; followed by advantages of mobile commerce over wired e-commerce. In the second part of this thesis, new wireless business models that are expected to generate substantial revenue flows as well as some successful examples of these business models are discussed. In the third part of this thesis, advances in wireless technologies that will lead to the success of mobile commerce are discussed. In the fourth part of this thesis, competition strategies and revenue structure of mobile commerce are discussed. And finally, in the fifth part of this thesis, drawbacks of wireless technologies towards the success of mobile commerce as well as how they can be overcome are discussed. The research and the conclusion suggest that although wireless technologies and their related business models are fairly new, they are growing at rapid speed. These are incredible sources of revenue. Once the factors hindering their usability, reliability, development and deployment are overcome, mobile technologies show great potential as revenue generators for both existing and newly developing businesse

Mobile Music Store M-Muze

The introduction of the mobile devices into the electronic commerce arena has allowed the user to go on the Web as well as shopping on the Web using their cell phones, Personals Digital Assistants (PDAs) or combo devices without needing a wired Internet connection and stationary desktop or a laptop computer. In order to give customer's convenience, service providers and also value-added services include easy, timely access to information in a way enable customer to make purchase from whenever they are whenever they are ready. The author here will develop an instant music CD purchasing via mobile phone application by using Wireless Markup Language (WML) as a programming tool. The technique that has been adopted is based on Wireless Application Protocol (WAP) as global standards for mobile solutions. The result of the study has proven that in order to captivate users' attention towards legal music CD purchasing through the web via mobile, design of the interface has given an impact towards the adaptation of content presentation by implementing HCI elements. Therefore, the design of the interface and content according to one's preference plays an important role in enhancing users' "browse and buy" experience at any desired time and needs. The study done towards the implementation of design guidelines for wireless application which is in general, interface design flaws are platform independent has also proven that the design best applied depends on the form factors of the wireless mobile phones. The system URL: http://www.ideashoppe.com I

Agile Based Development Methodology for Mobile Commerce Applications

There are several system development methodologies including traditional and agile methodologies which are being utilized in current systems development. However, it could be argued that existing methodologies may not be suitable for the development of mobile commerce applications as these applications are utilized in different contexts from conventional fixed e-commerce applications such as they are displayed on a small screen device, they are utilized in an unstable or movable environment and they need to be used in a secured environment to deliver financial transactions over mobile network. This study aimed to construct an agile based development methodology for mobile commerce applications. In order to achieve this aim, three objectives have been proposed including identification of essential issues for developing m-commerce applications, construction of a predictable agile based methodology used for developing m-commerce applications and evaluation for its applicability and practicality. The research methodology used in the study is the design research, which include the steps of awareness of problems, suggestion, development, evaluation and conclusion. The research methods used to assist the mentioned research methodology include literature analysis, industry visits, semi-structured interview, survey, formulative research and experimental evaluation. The methodology constructed contains the integration of essential factors in each phase of systems development life cycle as well as guidelines to follow for conducting activities in the application development, including specific models, tools, and techniques. From the evaluation of the constructed methodology, the results showed two essential outcomes. Firstly, the constructed methodology is applicable as it can be used to build the intended system, mobile commerce applications in this case. Secondly, for practicality, it showed that the constructed methodology is practical as when comparing to the traditional waterfall development by using the eleven measurements specified, it exposed more benefits to the development process

ACUTA Journal of Telecommunications in Higher Education

In This Issue Technology Advances: The View from 10,000 Feet WAP: Are You Ready for a Wireless World? Virtual Private Networks: How They Can Work for Colleges and Universities Network Security: How\u27s Your Posture? Software for Rent: Contact ASP Voicing My IPinion Institutional Excellence Award: Colorado Christian University Columns Interview Book Revie