The diffusion of IP telephony and vendors' commercialisation strategies

This is a post-peer-review, pre-copyedit version of an article published in the Journal of Information Technology. The definitive publisher-authenticated version is available at the link below.The Internet telephony (IP telephony) has been presented as a technology that can replace existing fixed-line services and disrupt the telecommunications industry by offering new low-priced services. This study investigates the diffusion of IP telephony in Denmark by focusing on vendors’ commercialisation strategies. The theory of disruptive innovation is introduced to investigate vendors’ perceptions about IP telephony and explore their strategies that affect the diffusion process in the residential market. The analysis is based on interview data collected from the key market players. The study's findings suggest that IP telephony is treated as a sustaining innovation that goes beyond the typical voice transmission and enables provision of advanced services such as video telephony

Mobile phone and e-government in Turkey: practices and technological choices at the cross-road

Enhanced data services through mobile phones are expected to be soon fully transactional and embedded within future mobile consumption practices. While private services will surely continue to take the lead, others such as government and NGOs will become more prominent m-players. It is not yet sure which form of technological standards will take the lead including enhance SMS based operations or Internet based specifically developed mobile phone applications. With the introduction of interactive transactions via mobile phones, currently untapped segment of the populations (without computers) have the potential to be accessed. Our research, as a reflection of the current market situation in an emerging country context, in the case of mobile phones analyzes the current needs or emergence of dependencies regarding the use of m/e-government services from the perspective of municipality officers. We contend that more research is needed to understand current preparatory bottlenecks and front loading activities to be able to encourage future intention to use e-government services through mobile phone technologies. This study highlights and interprets the current emerging practices and praxis for consuming m-government services within government

Strategic Approaches Within the Mobile Telecommunications from Romania Using the Pehrsson Model

The strategic states model developed by Pehrsson (1995b, 1996) helps us to describe the strategic development of every company and its current strategic state, together with the future alternatives. Within this model, the company’s environment is reflected by the number of segments taken into consideration on the market. The penetration degree and the adaptation degree of the targeted segment decide the sensibility to the price variations and the possibilities to adapt to the changes within the competition and other environment fluctuations. We have used this model within this article for the mobile telecommunications from Romania, thus creating the premises of some conclusions regarding the specific of this industry. The model is suited for the competition classification, on one hand and, on for identifying the business strategies that the companies follow, the other hand.strategic management, mobile telecommunications, business strategy, competitive edge

Triple play as a separate market? Empirical findings and consequences to broadband market definition

Double and triple play bundled offers are common phenomena in many national communication markets. However the overall market context, technological background of provision, the level of facility based platform competition and strategic role of the bundled offers seems to be different in national markets. There is clear challenge to the current European regulatory approach to broadband markets, which is treated as a separate market on its own. If there was a separate market for the bundled product, the whole market analysis and remedy system had to be adapted to this market reality. Testing the (triple play) bundle the market hypothesis is the logical and necessary first step to address this issue. We designed and conducted an empirical study supported by the Hungarian Competition Authority in order to address these questions. A special, situation adaptive questionnaire design was applied in order to get the possibly best informed and adequate stated preference reactions to a 10% price change. We used the cri ical loss test for market definition, testing whether there is a separate market for triple play bundles. Results indicates that the market definition question whether bundle has to or could be considered as a separate relevant market can be answered using well designed survey techniques. Many clues support the hypothesis that the triple play bundle in 2010 indeed was a separate relevant market. --triple play,double play,multi-play,bundle,market definition,SSNIP test,consumer survey,stated preference approach,critical loss

Business model requirements and challenges in the mobile telecommunication sector

The telecommunications business is undergoing a critical revolution, driven by innovative technologies, globalization, and deregulation. Cellular networks and telecommunications bring radical changes to the way telecom businesses are conducted. Globalization, on the other hand, is tearing down legacy barriers and forcing monopolistic national carriers to compete internationally. Moreover, the noticeable progress of many countries towards deregulation coupled with liberalization is significantly increasing telecom market power and allowing severe competition. The implications of this transition have changed the business rules of the telecom industry. In addition, entrants into the cellular industry have had severe difficulties due to inexistent or weak Business Models (BMs). Designing a BM for a mobile network operator is complex and requires multiple actors to balance different and often conflicting design requirements. Hence, there is a need to enhance operators’ ability in determining what constitutes the most viable business model to meet their strategic objectives within this turbulent environment. In this paper, the authors identify the main mobile BM dimensions along with their interdependencies and further analysis provides mobile network operators with insights to improve their business models in this new ‘boundary-less’ landscape

A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes

Recent years have seen the dramatic growth of new modes of communication. Above and beyond using land line and mobile phone for voice real-time communication, people spend increasing amounts of time receiving and sending messages through social networks (e.g. Myspace or Facebook) and also through real-time communication software (e.g. Skype or MSN). As indicated by the significant decline on the amount of call volumes of land line and mobile phone during the period from 2000 to 2006 in UK and in Taiwan, we conjecture that consumers are transferring to these new forms of communication in order to satisfy their communication needs, diminishing the demand for established channels. The purpose of this research is to develop a behavioural model to analyse the perceived value and weight of the specific media attributes that drive people to adopt or use these new communication channels. Seven telecommunications media available in 2010 have been categorised in this research included land-line, mobile phone, short message service (SMS), E-mail, Internet telephony, instant messaging and social networking. Various media product/service attributes such as synchronicity, multi-tasking, price, quality, mobility, privacy and video which might affect the media choice of consumers were first identified. Importantly, this research has designed six types of communication scenarios in the online survey with 894 valid responses to clarify the effects of different communication aims, distinguish consumers' intended behaviours toward these telecommunications media. --Multi-attribute choice model,Telecommunications media,Communication scenario,New product adoption,Substitution effect,ICT forecasting

The Measure and Regulation of Competition in Telecommunications Markets

The development of the canadian telecommunications web is significantly influenced by the regulatory framework put in place to oversee the evolution of the web toward a competitive system. This paper has two specific objectives: first, to develop a methodological framework, which will allow a proper characterization of the level of competition in the telecommunications industry, more specifically in the residential local access market and second, to recommend some (significant) changes in the CRTC approach to the regulation of the Canadian Telecommunications industry. I argue that the current approach to the regulation of telecommunications in Canada is likely to generate significant harms to consumers and businesses as well as efficiency losses for the Canadian economy. I conclude that there is a urgent need for a telecommunications regulatory reform, with a stronger accent put on three crucial roles of the telecommunications regulator as the trusted generator of information for the consumers, as the manager of the level playing field conditions, and as the promoter of efficient investment programmes. Le développement du réseau canadien des télécommunications est influencé de façon significative par le cadre réglementaire adopté pour régir l’évolution de ce réseau vers la concurrence. Cet article a deux objectifs principaux : d’une part, développer un cadre méthodologique adéquat pour caractériser le niveau de concurrence dans l’industrie des télécommunications, plus particulièrement du marché des services résidentiels locaux, et, d’autre part, de proposer des changements (importants) au cadre réglementaire actuel. Je montre que le cadre réglementaire actuel peut engendrer des problèmes importants pour les consommateurs et l’industrie ainsi que des pertes d’efficacité pour l’économie canadienne. Il existe un besoin urgent de réformer le cadre réglementaire actuel, en mettant l’accent sur trois rôles essentiels de l’agence de régulation des télécommunications comme fournisseur d’informations aux consommateurs, comme gestionnaire des conditions de concurrence loyale pour toutes les entreprises et comme promoteur de programmes d’investissement efficaces.competition, regulatory reform, telecommunications , concurrence, réforme de la réglementation, télécommunication

Next Generation Access and Digital Divide: Opposite Sides of the Same Coin?

Geographical averaging of retail and wholesale prices could distort incentives for bypass entry in both the metropolitan and the high-cost areas. The two-instrument approach to universal service support, proposed in (Armstrong, 2001), could enhance efficiency, through competitive and technological neutrality. Alternatively, the industry support to high cost areas could be substituted by redistributive fiscal measures or public subsidies. Using evidence from Italy we suggest that tackling demographic, educational, and income inequalities is necessary, even in low cost areas, to support further broadband penetration. We estimate logistic regressions of Internet and broadband use at home, and show that a substantial increase of broadband penetration is possible in Italy only if specific platforms and applications are made available to older and less educated households. Therefore, a critical mass of services could help reaching the critical mass of users that make Next Generation Access Networks viable. --Infrastructural Digital divide,Cultural Digital Divide,Geographical crosssubsidies,Efficient bypass,Critical mass of services