Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does not give insights into how affect is modulated by aspects such as the ad scene setting, salient object attributes and their interactions. Neither do such approaches inform us on how humans prioritize visual information for ad understanding. Our work addresses these lacunae by decomposing video content into detected objects, coarse scene structure, object statistics and actively attended objects identified via eye-gaze. We measure the importance of each of these information channels by systematically incorporating related information into ad affect prediction models. Contrary to the popular notion that ad affect hinges on the narrative and the clever use of linguistic and social cues, we find that actively attended objects and the coarse scene structure better encode affective information as compared to individual scene objects or conspicuous background elements.Comment: Accepted for publication in the Proceedings of 20th ACM International Conference on Multimodal Interaction, Boulder, CO, US

Responsible and Representative Multimodal Data Acquisition and Analysis: On Auditability, Benchmarking, Confidence, Data-Reliance & Explainability

The ethical decisions behind the acquisition and analysis of audio, video or physiological human data, harnessed for (deep) machine learning algorithms, is an increasing concern for the Artificial Intelligence (AI) community. In this regard, herein we highlight the growing need for responsible, and representative data collection and analysis, through a discussion of modality diversification. Factors such as Auditability, Benchmarking, Confidence, Data-reliance, and Explainability (ABCDE), have been touched upon within the machine learning community, and here we lay out these ABCDE sub-categories in relation to the acquisition and analysis of multimodal data, to weave through the high priority ethical concerns currently under discussion for AI. To this end, we propose how these five subcategories can be included in early planning of such acquisition paradigms.Comment: 4 page

Dimensionality Reduction in Deep Learning for Chest X-Ray Analysis of Lung Cancer

Efficiency of some dimensionality reduction techniques, like lung segmentation, bone shadow exclusion, and t-distributed stochastic neighbor embedding (t-SNE) for exclusion of outliers, is estimated for analysis of chest X-ray (CXR) 2D images by deep learning approach to help radiologists identify marks of lung cancer in CXR. Training and validation of the simple convolutional neural network (CNN) was performed on the open JSRT dataset (dataset #01), the JSRT after bone shadow exclusion - BSE-JSRT (dataset #02), JSRT after lung segmentation (dataset #03), BSE-JSRT after lung segmentation (dataset #04), and segmented BSE-JSRT after exclusion of outliers by t-SNE method (dataset #05). The results demonstrate that the pre-processed dataset obtained after lung segmentation, bone shadow exclusion, and filtering out the outliers by t-SNE (dataset #05) demonstrates the highest training rate and best accuracy in comparison to the other pre-processed datasets.Comment: 6 pages, 14 figure