Exploring the role of messenger effects and feedback frames in promoting uptake of energy-efficient technologies

The persuasive potential for varying messenger types and feedback frames to increase pro-environmental choice was explored in a 2 (feedback frame: financial vs. environmental) × 5 (messenger type: neighbour, government, industry, utilities vs. control) factorial design experiment. Using the context of home heating choice, 493 non-student participants were given information on either the financial or environmental benefits of selecting an energy-efficient heat pump versus a standard boiler, as described by one of four messenger types (versus a no-messenger control). Likelihood of selecting the ‘green’ technology was assessed, as well as any carry-over effects on real-life behavioural intentions. Additionally, we assessed the messenger attributes that appeared to be most important in this context, in terms of whether sources that were perceived to be trustworthy, knowledgeable, or a combination of both dimensions, would hold greater sway over preference formation. Overall, no evidence was found for any impact of messenger type on either preference formation or behavioural intentions. However, message content (i.e. how information on the benefits of pro-environmental choice was framed), was found to have substantial impact on behaviour; with the financial versus environmental decision frame being significantly more likely to encourage uptake of the energy-efficient versus standard technology. We suggest that the level of processing required for the kinds of large-scale purchase decisions we consider here may explain the lack of any messenger effect on choice behaviour. Implications for the development of behaviour change interventions designed to promote consideration of energy-efficient technologies in this context are discussed

An agent-based approach to modelling driver route choice behaviour under the influence of real-time information

This paper presents an agent-based approach to modelling individual driver behaviour under the influence of real-time traffic information. The driver behaviour models developed in this study are based on a behavioural survey of drivers which was conducted on a congested commuting corridor in Brisbane, Australia. Commuters' responses to travel information were analysed and a number of discrete choice models were developed to determine the factors influencing drivers' behaviour and their propensity to change route and adjust travel patterns. Based on the results obtained from the behavioural survey, the agent behaviour parameters which define driver characteristics, knowledge and preferences were identified and their values determined. A case study implementing a simple agent-based route choice decision model within a microscopic traffic simulation tool is also presented. Driver-vehicle units (DVUs) were modelled as autonomous software components that can each be assigned a set of goals to achieve and a database of knowledge comprising certain beliefs, intentions and preferences concerning the driving task. Each DVU provided route choice decision-making capabilities, based on perception of its environment, that were similar to the described intentions of the driver it represented. The case study clearly demonstrated the feasibility of the approach and the potential to develop more complex driver behavioural dynamics based on the belief-desire-intention agent architecture. (C) 2002 Elsevier Science Ltd. All rights reserved

The interplay of attitudes, norms and control in sustainable entrepreneurship: an experimental analysis

Entrepreneurs are potentially powerful solvers of challenges faced by sustainable development, especially when they combine narrower technological expertise with wider social motivations. Yet, to what degree trade-offs exist between different motivations is still largely unresolved. In this paper, we examine the choices made by potential entrepreneurs when aligning their prospective ventures with their personal attitudes and social norms. Extending the theory of planned behavior and—as a novel experimental technique in our context—drawing on a choice-based conjoint analysis with 4155 data points, we identify predictors for sustainable entrepreneurship intentions based on structural equation modelling. We find that entrepreneurial and sustainability-related attitudes as well as entrepreneurial norms are critical when it comes to the decision as to whether or not to pursue a sustainable venture, and that the link between attitudes and intentions is amplified by a positive moderation effect of entrepreneurial and sustainability-related attitudes, which supports identity coupling but refutes moral disengagement

Do Decision Makers' Debt-risk Attitudes Affect the Agency Costs of Debt?

Over the past 25 years, traditional agricultural co-operatives have been challenged by competition from local investor-owned firms and multinational companies, deregulation and globalization of trade, and increased market concentration in suppliers and purchasers. At the same time, co-operatives have constantly been seeking to add value to their member services through expansion and/or adoption of new technology. The capital investment needed for these endeavours has to be financed, and for traditional co-operatives the major source of financing new investments has been long-term borrowing. As a result some co-operatives are characterized by high debt loads, which may result in increased financial risk exposure. Important factors that may influence the level of financial risk exposure are the potential conflicts between managerial self-interest and the interest of the owners of the firm (Jensen, 1986; Jensen and Meckling, 1976) and the impact of these differences on the choice of capital structure (Friend and Lang, 1988; Firth, 1995; Matthews et al., 1994). Despite the considerable literature (e.g., Jensen and Meckling, 1976; Lewis and Sappington, 1995), the impact that differences in attitudes between managers and directors/members have upon the decision making process has remained a relatively unexplained aspect of agency problems, especially in member-owned firms. This article assesses the social-psychological and demographic variables that affect co-operative decision makers’ attitudes toward long-term debt financing and their intentions to increase long-term borrowing.Agribusiness, Agricultural and Food Policy,

Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors

Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information search intentions among potential first-time visitors. Undesired congruity relates negatively to willingness to search for destination-related information online and serves as an additional predictor, beyond established relevant factors for pre-visit choice contexts. Moreover, it overrides the influence of established, telic, approach motive constructs, which implies its principal role in early destination-related decision making. The findings have practical implications for market research in tourism, as well as for destination branding. (author's abstract

The decision making process involved when changing career: A qualitative study of registered nurses who have left the profession

Career choice is an important decision an individual has to make during their lifetime. Personal, environmental and organisational factors all assist this decision process as individuals strive for a work-life balance within careers that meet their needs and realise their potential. This research study investigated which factors contributed to the decision process of Registered Nurses (RNs) who have left the profession for a career change. There is currently a global shortage of RNs, which is of major concern to healthcare policy makers in most countries, including Australia. This qualitative study examined the narrative interviews often females over the age of25 years who qualified as RNs but no longer work in nursing. Previously the majority of studies have focused on RNs still employed in the profession and their leaving intentions, rather than decisions made by nurses who have already left nursing. The results suggested that there were several influential factors which related to the work environment, managerial function, and nursing challenges. However, financial remuneration identified in several previous studies as a significant factor, was not supported in this research. Understanding the issues faced by RNs may further assist health organisations, universities and managers to develop strategies to recruit and retain health care professionals

Recruitment and Decision-Making: The Effects of Early Recruitment Practices on the Decision to Apply to an Organization

This study explored the relationship between early recruitment practices (company visibility, social networking, campus presence and traditional practices) and decision making during the initial phase of the recruitment process. Results indicated that the relationship between early recruitment practices and decisions to apply were mediated by attraction and perceptions of organizational attributes

Rational and Irrational Intentions. An Argument for Externalism

There is plenty of evidence, e.g. in mathematics, in the sciences, and in economics, that rationality is paramount to all other cognitive powers. There is further evidence that intentions are borne and originate in the mind. We therefore might be inclined to conclude that rational intentions are brought about in the mind internally by the best of all cognitive powers. In this case it would be enough to analyse mental representations which are antecedent to decision making in order to find the basic ingredients causing rational or irrational intentions. But there is neither evidence for representations of this sort nor for mental causes of rational intentions. It is true that intending is a mental state or act, but it would, indeed, be false to believe that intentions are produced or brought about internally, i.e., without reference to the external world. Some intentions seem to be irrational although their mental origin is not different from the origin of rational ones. I shall argue that this indifference of origin of rational and irrational intentions is due to the fact that intentions like all volitional attitudes - have external meanings. This implies that the criteria of rationality themselves are external to the mental activities of reasoning and intending. `External' here means that the contents of volitional attitudes are individuated by the objects they are directed to and not by the mental acts or performances of intending themselves. I shall further argue that the indifference of origin of rational and irrational intentions sheds light on the hybrid nature of rationality. For the sake of argument I shall use examples from the theory of choice. The gist of my argument is that intentional states enable us to choose mental acts, speech acts or non-verbal actions without reflecting alternatives beforehand

Decision Taking versus Action Determination

Decision taking is discussed in the context of the role it may play for various types of agents, and it is contrasted with action determination. Some remarks are made about the role of decision taking and action determination in the ongoing debate concerning the reverse polder development of the hertogin Hedwige polder