Datamining for Web-Enabled Electronic Business Applications

Web-Enabled Electronic Business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for web-enabled electronic-business

Are black friday deals worth it? Mining twitter users' sentiment and behavior response

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers published by the 23 largest technology companies in Spain. To this end, we analyzed Twitter-based UGC about companies’ offers using a three-step data text mining process. First, a Latent Dirichlet Allocation Model (LDA) was used to divide the sample into topics related to Black Friday. In the next step, sentiment analysis (SA) using Python was carried out to determine the feelings towards the identified topics and offers published by the companies on Twitter. Thirdly and finally, a data-text mining process called textual analysis (TA) was performed to identify insights that could help companies to improve their promotion and marketing strategies as well as to better understand the customer behavior on social media. The results show that consumers had positive perceptions of such topics as exclusive promotions (EP) and smartphones (SM); by contrast, topics such as fraud (FA), insults and noise (IN), and customer support (CS) were negatively perceived by customers. Based on these results, we offer guidelines to practitioners to improve their social media communication. Our results also have theoretical implications that can promote further research in this area

Data mining: a tool for detecting cyclical disturbances in supply networks.

Disturbances in supply chains may be either exogenous or endogenous. The ability automatically to detect, diagnose, and distinguish between the causes of disturbances is of prime importance to decision makers in order to avoid uncertainty. The spectral principal component analysis (SPCA) technique has been utilized to distinguish between real and rogue disturbances in a steel supply network. The data set used was collected from four different business units in the network and consists of 43 variables; each is described by 72 data points. The present paper will utilize the same data set to test an alternative approach to SPCA in detecting the disturbances. The new approach employs statistical data pre-processing, clustering, and classification learning techniques to analyse the supply network data. In particular, the incremental k-means clustering and the RULES-6 classification rule-learning algorithms, developed by the present authors’ team, have been applied to identify important patterns in the data set. Results show that the proposed approach has the capability automatically to detect and characterize network-wide cyclical disturbances and generate hypotheses about their root cause

CASP-DM: Context Aware Standard Process for Data Mining

We propose an extension of the Cross Industry Standard Process for Data Mining (CRISPDM) which addresses specific challenges of machine learning and data mining for context and model reuse handling. This new general context-aware process model is mapped with CRISP-DM reference model proposing some new or enhanced outputs

Customer lifetime value: a framework for application in the insurance industry - building a business process to generate and maintain an automatic estimation agent

Research Project submited as partial fulfilment for the Master Degree in Statistics and Information Management, specialization in Knowledge Management and Business IntelligenceIn recent years the topic of Customer Lifetime Value (CLV) or in its expanded version, Customer Equity (CE) has become popular as a strategic tool across several industries, in particular in retail and services. Although the core concepts of CLV modelling have been studied for several years and the mathematics that underpins the concept is well understood, the application to specific industries is not trivial. The complexities associated with the development of a CLV programme as a business process are not insignificant causing a myriad of obstacles to its implementation. This research project builds a framework to develop and implement the CLV concept as maintainable business process with the focus on the Insurance Industry, in particular for the nonlife line of business. Key concepts, as churn modelling, portfolio stationary premiums, fiscal policies and balance sheet information must be integrated into the CLV framework. In addition, an automatic estimation machine (AEM) is developed to standardize CLV calculations. The concept of AEM is important, given that CLV information “must be fit for purpose”, when used in other business processes. The field work is carried out in a Portuguese Bancassurance Company which is part of an important Portuguese financial Group. Firstly this is done by investigating how to translate and apply the known CLV concepts into the insurance industry context. Secondly, a sensitivity study is done to establish the optimum parameters strategy. This is done by incorporating and comparing several Datamining concepts applied to churn prediction and customer base segmentation. Scenarios for balance sheet information usage and others actuarial concepts are analyzed to calibrate the Cash Flow component of the CLV framework. Thirdly, an Automatic Estimation Agent is defined for application to the current or the expanding firm portfolio, the advantages of using the SOA approach for deployment is also verified. Additionally a comparative impact study is done between two valuation views: the Premium/Cost driven versus the CLV driven. Finally a framework for a BPM is presented, not only for building the AEM but also for its maintenance according to an explicit performance threshold.O tema do valor embebido do Cliente (Customer Lifetime Value ou CLV), ou na sua versão expandida, valoração patrimonial do Cliente (Customer Equity), adquiriu alguma relevância como ferramenta estratégica em várias indústrias, em particular na Distribuição e Serviços. Embora os principais conceitos subjacentes ao CLV tenham sido já desenvolvidos e a matemática financeira possa ser considerada trivial, a sua aplicação prática não o é. As complexidades associadas ao desenvolvimento de um programa de CLV, especialmente na forma de Processo de Negócio não são insignificantes, existindo uma miríade de obstáculos à sua implementação. Este projecto de pesquisa desenvolve o enquadramento de adaptação, actividades e processos necessários para a aplicação do conceito à Industria de Seguros, especificamente para uma empresa que actue no Sector Não Vida. Conceitos-chave, como a modelação da erosão das carteiras, a estacionaridade dos prémios, as políticas fiscais e informação de balanço terão de ser integrados no âmbito do programa de modelação do valor embebido do Cliente. Um dos entregáveis será uma “máquina automática de estimação” do valor embebido, essa ferramenta servirá para padronizar os cálculos do CLV, para além disso é importante, dado que a informação do CLV será utilizada noutros processos de negócio, como por exemplo a distribuição ou vendas. O trabalho de campo é realizado numa empresa de Seguros tipo Bancassurance pertença de um Grupo Financeiro Português relevante. O primeiro passo do trabalho será a compressão do conceito do CLV e como aplicá-lo aos Seguros. Em segundo lugar, será feito um estudo de sensibilidade para determinar a estratégia óptima de parâmetros através de aplicação de técnicas de modelação. Em terceiro lugar serão abordados alguns detalhes da máquina automática de estimação e a sua utilização do ponto de vista dos Serviços e Sistemas de Negócio ( e.g. via SOA). Em paralelo será realizado um estudo de impacto comparativo entre as duas visões de avaliação do negócio: Rácio de Sinistralidade vs CLV. Por último será apresentado um desenho de processo para a manutenção continuada da utilização deste conceito no suporte ao negócio

Market Basket Analysis Pada Mobile Customer Relationship Management

CV. Anugerah is a retail company in Solo which has four branches. CV. Anugerah sells products of stationery,clothes, and various accessoris. CV. Anugerah has 5.784 items things that every day are evenly 926 items sold.Some problems that CV. Anugerah often faces are there are many kinds of things sold there, the brand of the thingsfrequently changes into other brands; it makes the customers and the shokeepers frequently confused. To find thethings they need, it takes long time. A supermarket manager can learn more about the customers' “shoppingpattern.” Market Basket Analysis can be done on the data of retail customers'transaction in the shop. The results ofthe analysis can be used to plan the markerting strategy or the advertisement and also the shop layout catalog design.Customer relationship management (CRM) has been broadly assumed as one methodology and organization processto interest and defend the customers through improving customers' satisfaction and loyality. CRM technologies arecategorized into: Collaborative, Operational and Analytical. This research will develop a Market Basket Analysis onMobile Customer Relationship Management which can be used by management party of CV. Anugerah as theOperational and Analytical CRM in real time by mobile device. By creating this system, it is hoped that it canincrease the service and the turnover of CV. Anugerah Group

Classification Data for Direct Marketing using Deep Learning

One of the tasks of banking marketing is to analyze customers' data and to find out the potential customers to save deposits. Generally, the method used to analyze customer data is by classifying all customers who have taken the time deposit into the target marketing, so this method causes the high cost of marketing operations. Therefore, this research is conducted to help solve the problem by designing a data mining application that can serve to classify the criteria of customers who potentially to save deposits in the bank. In classifying customer data has been done a lot by researchers before with various algorithms, now researchers use deep learning to classify the target in want by the banking. The results showed that achieved using deep learning accuracy is = 80%, MSE = 0.0943, AUC = 0.8533. The results of this study can be reference to build an application that can facilitate the banking in obtaining its target marketing in the future

The Business Model Handbook for Developing Countries

The Business Model Handbook (BMH) for developing countries is a proposition for a tool that has the goal to help Small and Medium Sized Enterprises (SME) and local entrepreneurs to design business models that use Information and Communication Technologies (ICT) and particularly the Internet in the context of developing economies. It shall help to develop the urgently needed critical mass of knowledge workers, technology users, and motivated entrepreneurs in order to deploy ICT in businesses of developing countries. Never before the Internet it has been as easy to share and transfer knowledge in such an efficient and global way. The objective of this Paper is twofold. First it proposes a theoretical business model framework (BMF) which shall allow SMEs, but also motivated local entrepreneurs in developing countries to understand the most relevant business issues in the Information Society. The BMF gives special attention to the opportunities that arise out of the use of Information Technology (IT) and particularly the use of the Internet for businesses in emerging economies (i.e. e-commerce). The second objective, which is the introduction of the Business Model Handbook for Developing Countries, shall allow an efficient knowledge transfer of the concepts developed and illustrated in the BMF. Therefore, the BMH should be deployed as a Web based tool, which allows Users to navigate through the concepts and the corresponding real world examples (case studies) and easily learn about business opportunities.developing countries, e-business