Analyzing behavior patterns of internet consumers through database integration

A question facing contemporary entrepreneurs is: How can Electronic Commerce be used to exploit business opportunities now available through highly efficient electronic markets? This study aims to answer that question. Although the Internet is increasingly being adopted to market products and services, little academic attention has been paid to its linkages with database technology. This research used focus groups and convergent interviews to develop a framework illustrating how firms use the Internet and database technology for strategic advantage. Results revealed that integration of Internet and database marketing enhances the effectiveness of EC\u27s potential, offering such benefits as increased accuracy and speed, cost saving, and more importantly greater interaction and better relationships with customers; thus providing more effective application of existing and emerging technologies. The extent, degree and speed of communication enabled by the Internet makes it a synergistic component of an effectual database marketing strategy. Findings from this research have implications for both theory and practice providing strategies to achieve optimal results through the integration of Internet and database technologies

A modularized electronic payment system for agent-based e-commerce

With the explosive growth of the Internet, electronic-commerce (e-commerce) is an increasingly important segment of commercial activities on the web. The Secure Agent Fabrication, Evolution & Roaming (SAFER) architecture was proposed to further facilitate e-commerce using agent technology. In this paper, the electronic payment aspect of SAFER will be explored. The Secure Electronic Transaction (SET) protocol and E-Cash were selected as the bases for the electronic payment system implementation. The various modules of the payment system and how they interface with each other are shown. An extensible implementation done using JavaTM will also be elaborated. This application incorporates agent roaming functionality and the ability to conduct e-commerce transactions and carry out intelligent e-payment procedures

Using a priori algorithm for supporting e-commerce system

The Internet technology has brought about a significant impact in doing business. It promotes the new way of doing business by enabling new system such as electronic commerce (e-commerce) to the worldwide users. Currently, the e-commerce system does not only provide electronic transactions like online payment, electronic cart shopping and ordering, and online tracking, but it must also be able to support a good relationship with their customers by providing a creative way in its business operations. It is because of many organizations having to maintain their customers by serving a good customer satisfaction. Lack understanding of the customers will cause an organization loss their customers and then would loss the company profit. This paper demonstrates the development of e-commerce system by focusing on the use of a Priori algorithm as supported feature in our e-commerce system. The feature is included to increase a good customer relationship management for the proposed system. It is hoped the proposed prototype would illustrate some practical ideas on how much advantages can be benefited from the e-commerce system and customer relationship management

Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study

Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.info:eu-repo/semantics/publishedVersio

E-COMMERCE SEBAGAI PENDUKUNG PEMASARAN

Electronic Commerce is the process of buying, selling or exchanging products, services and information via computer networks. e-commerce is part of the e-business, where the scope of ebusiness more broadly, not just commercial but also include business partners, customer service, job vacancies, products, information etc. In addition to networking technologies www, ecommerce technology also requires a database, e-mail or electronic mail , and the form of noncomputer technology as well as other delivery systems, and means of payment for e -Commerce. Given the electronic commerce (e-commerce) is then the customer can access and perform orders from various places or country. Given the current era of advanced technology is the customer who wants to access e-commerce does not have to be somewhere, it is because in the big cities in Indonesia have a lot of places that provide an internet access facility usingon the mobile phone, laptop / notebook or by Personal Digital Assistant using wifi technology. Thus the time is now very necessary and desirable companies to implement e-commerce services. The use of e-commerce in Indonesia is still very limited. Next time, Indonesia will be a best country for use of e-commerce system. From the background that there is then the author will discuss how e-commerce apply in their business interests especially on the marketing system. And this time, e-commerce needed to accreditation

The strategic use of business method patents: a pilot study of out of court settlements

A patent is an exclusive right preventing the use or exploitation of an invention by others than the owner of the patent. A patent can be accurately described as a statutory monopoly within the scope and the jurisdiction of its grant. Proprietary positions in electronic commerce are particularly critical because of the low barriers to entry in the digital environment, and the huge potential value buried in reengineering supply chains and direct retailing services