Telecom customer segmentation and precise package design by using data mining

Changes in the form of communication have prompted the telecommunications industry to flourish. In the "big data era" of information explosion, as one of the leading industries in the information age, the development of the telecommunications industry depends not only on communication technology, but also on the ability of enterprises to optimize resource allocation. At present, the information resources owned by telecom companies mainly come from customers. During the development process, they have accumulated a large amount of customer data, which truly and objectively reflects the behavior of consumers. This paper is dedicated to combining data mining technology with the rich data resources of the telecom industry and the latest marketing theories, not only effectively helping subdivide the telecommunications customer market, but also supporting telecommunications companies in developing more accurate and efficient marketing strategies. In addition, data analysis method such as factor analysis, regression analysis and discriminant analysis are used to analyze the demographic, business, SMS messages and expense characteristics of telecom customers, providing a new vision and reference for the telecom industry to achieve accurate packaging design. Based on the above research results, a discriminant model for the loss of telecom customers is constructed, which will help telecommunications companies to obtain a control method for telecom customer management risk. At last, data mining technology is used to optimize the combination design of telecommunication services, which offer effective advice on precise telecom package design to telecommunications companies

Video advertisement mining for predicting revenue using random forest

Shaken by the threat of financial crisis in 2008, industries began to work on the topic of predictive analytics to efficiently control inventory levels and minimize revenue risks. In this third-generation age of web-connected data, organizations emphasized the importance of data science and leveraged the data mining techniques for gaining a competitive edge. Consider the features of Web 3.0, where semantic-oriented interaction between humans and computers can offer a tailored service or product to meet consumers\u27 needs by means of learning their preferences. In this study, we concentrate on the area of marketing science to demonstrate the correlation between TV commercial advertisements and sales achievement. Through different data mining and machine-learning methods, this research will come up with one concrete and complete predictive framework to clarify the effects of word of mouth by using open data sources from YouTube. The uniqueness of this predictive model is that we adopt the sentiment analysis as one of our predictors. This research offers a preliminary study on unstructured marketing data for further business use

Tweet-based Target Market Classification Using Ensemble Method

Target market classification is aimed at focusing marketing activities on the right targets. Classification of target markets can be done through data mining and by utilizing data from social media, e.g. Twitter. The end result of data mining are learning models that can classify new data. Ensemble methods can improve the accuracy of the models and therefore provide better results. In this study, classification of target markets was conducted on a dataset of 3000 tweets in order to extract features. Classification models were constructed to manipulate the training data using two ensemble methods (bagging and boosting). To investigate the effectiveness of the ensemble methods, this study used the CART (classification and regression tree) algorithm for comparison. Three categories of consumer goods (computers, mobile phones and cameras) and three categories of sentiments (positive, negative and neutral) were classified towards three target-market categories. Machine learning was performed using Weka 3.6.9. The results of the test data showed that the bagging method improved the accuracy of CART with 1.9% (to 85.20%). On the other hand, for sentiment classification, the ensemble methods were not successful in increasing the accuracy of CART. The results of this study may be taken into consideration by companies who approach their customers through social media, especially Twitter

Churn prediction using customers' implicit behavioral patterns and deep learning

The processes of market globalization are rapidly changing the competitive conditions of the business and financial sectors. With the emergence of new competitors and increasing investments in the banking services, an environment of closer customer relationships is the demand of today’s economics. In such a scenario, the concept of customer’s willingness to change the service provider – i.e. churn, has become a competitive domain for organizations to work on. In the banking sector, the task to retain the valuable customers has forced management to preemptively work on customers data and devise strategies to engage the customers and thereby reducing the churn rate. Valuable information can be extracted and implicit behavior patterns can be derived from the customers’ transaction and demographic data. Our prediction model, which is jointly using the time and location based sequence features has shown significant improvement in the customer churn prediction. Various supervised models had been developed in the past to predict churning customers; our model is using the features which are derived jointly from location and time stamped data. These sequenced based feature vectors are then used in the neural network for the churn prediction. In this study, we have found that time sequenced data used in a recurrent neural network based Long Short Term Memory (LSTM) model can predict with better precision and recall values when compared with baseline model. The feature vector output of our LSTM model combined with other demographic and computed behavioral features of customers gave better prediction results. We have also iv proposed and developed a model to find out whether connection between the customers can assist in the churn prediction using Graph convolutional networks (GCN); which incorporate customer network connections defined over three dimension

Twitter Analysis to Predict the Satisfaction of Saudi Telecommunication Companies’ Customers

The flexibility in mobile communications allows customers to quickly switch from one service provider to another, making customer churn one of the most critical challenges for the data and voice telecommunication service industry. In 2019, the percentage of post-paid telecommunication customers in Saudi Arabia decreased; this represents a great deal of customer dissatisfaction and subsequent corporate fiscal losses. Many studies correlate customer satisfaction with customer churn. The Telecom companies have depended on historical customer data to measure customer churn. However, historical data does not reveal current customer satisfaction or future likeliness to switch between telecom companies. Current methods of analysing churn rates are inadequate and faced some issues, particularly in the Saudi market. This research was conducted to realize the relationship between customer satisfaction and customer churn and how to use social media mining to measure customer satisfaction and predict customer churn. This research conducted a systematic review to address the churn prediction models problems and their relation to Arabic Sentiment Analysis. The findings show that the current churn models lack integrating structural data frameworks with real-time analytics to target customers in real-time. In addition, the findings show that the specific issues in the existing churn prediction models in Saudi Arabia relate to the Arabic language itself, its complexity, and lack of resources. As a result, I have constructed the first gold standard corpus of Saudi tweets related to telecom companies, comprising 20,000 manually annotated tweets. It has been generated as a dialect sentiment lexicon extracted from a larger Twitter dataset collected by me to capture text characteristics in social media. I developed a new ASA prediction model for telecommunication that fills the detected gaps in the ASA literature and fits the telecommunication field. The proposed model proved its effectiveness for Arabic sentiment analysis and churn prediction. This is the first work using Twitter mining to predict potential customer loss (churn) in Saudi telecom companies, which has not been attempted before. Different fields, such as education, have different features, making applying the proposed model is interesting because it based on text-mining

ENHANCEMENT OF CHURN PREDICTION ALGORITHMS

Customer churn can be described as the process by which consumers of goods and services discontinue the consumption of a product or service and switch over to a competitor.It is of great concern to many companies. Thus, decision support systems are needed to overcome this pressing issue and ensure good return on investments for organizations. Decision support systems use analytical models to provide the needed intelligence to analyze an integrated customer record database to predict customers that will churn and offer recommendations that will prevent them from churning. Customers churn prediction, unlike most conventional business intelligence techniques, deals with customer demographics, net worth-value, and market opportunities. It is used in determining customers who are likely to churn, those likely to remain loyal to the organization, and for prediction of future churn rates. Customer defection is naturally a slow rate event, and it is not easily detected by most business intelligent solutions available in the market; especially when data is skewed, large, and distinct. Thus, accurate and precise prediction methods are needed to detect the churning trend. In this study, a churn model that applies business intelligence techniques to detect the possibility that a customer will churn using churn trend analysis of customer records is proposed. The model applies clustering algorithms and enhanced SPRINT decision tree algorithms to explore customer record database, and identify the customer profile and behavior patterns. The Model then predicts the possibility that a customer will churn. Additionally, it offers solutions for retaining customers and making them loyal to a business entity by recommending customer-relationship management measures

Exploration of customer churn routes using machine learning probabilistic models

The ongoing processes of globalization and deregulation are changing the competitive framework in the majority of economic sectors. The appearance of new competitors and technologies entails a sharp increase in competition and a growing preoccupation among service providing companies with creating stronger bonds with customers. Many of these companies are shifting resources away from the goal of capturing new customers and are instead focusing on retaining existing ones. In this context, anticipating the customer¿s intention to abandon, a phenomenon also known as churn, and facilitating the launch of retention-focused actions represent clear elements of competitive advantage. Data mining, as applied to market surveyed information, can provide assistance to churn management processes. In this thesis, we mine real market data for churn analysis, placing a strong emphasis on the applicability and interpretability of the results. Statistical Machine Learning models for simultaneous data clustering and visualization lay the foundations for the analyses, which yield an interpretable segmentation of the surveyed markets. To achieve interpretability, much attention is paid to the intuitive visualization of the experimental results. Given that the modelling techniques under consideration are nonlinear in nature, this represents a non-trivial challenge. Newly developed techniques for data visualization in nonlinear latent models are presented. They are inspired in geographical representation methods and suited to both static and dynamic data representation

A Comparative Study of Vehicle Platoon with Limited Output Information in Directed Topologies

This paper aims to study and compare the effect of limited-output information in various directed topology to the performance of vehicle platoon. Two distributed controllers based on limited-output information will be compared to cooperative state variable feedback control which designed based on full-state information. The comparison will be conducted for four common directed topologies in the vehicle platoon application. Simulation analysis is performed in three scenarios, namely under normal operations, when the leader moves with constant acceleration and when the platoon is subjected to constant communication delay. Performances comparison will be observed from inter-vehicular distance response in each follower and the results will be displayed with respect to the follower vehicle index in the platoon configuration. Finally, the behavior of each control scheme in various topologies will be summarized