Communicating Corporate Social Responsibility (CSR) in Indonesia; an empirical case study on Bali’s tourism industry

Diese Studie untersucht die Kommunikationspraxis der sozialen Unternehmensverantwortung in der Tourismusbranche auf Bali; (1) was ist das Ziel, die Zielgruppe, der Inhalt, der Kanal, die Integration und die Strategie, (2) die Beziehung zwischen den Unternehmensmerkmalen (Geschäftssektor, Größe, Management- und Eigentumsart sowie finanzielle Leistung) und der Kommunikation zur sozialen Unternehmensverantwortung, (3) und die Umweltfaktoren. Diese Studie testet drei Hypothesen; (1) Das Ziel ist Legitimität, das Publikum ist eine Gemeinschaft, Inhalt ist ein Beitrag zur Gesellschaft, der Kanal ist Social Media, Integration ist auf Fotos und mit Informationsstrategie, (2) es besteht ein Zusammenhang zwischen Unternehmensmerkmalen und der Kommunikation zur sozialen Unternehmensverantwortung, und (3) der Umweltfaktor ist ein kulturelles Merkmal. Diese Fallstudie wird in Bali, Indonesien mit einem Mixed-Method-Design des exploratory sequential design durchgeführt. Zunächst werden 13 halbstrukturierte qualitative Interviews mit Vertretern von 13 Unternehmen geführt. Das Ergebnis wird durch eine quantitative Umfrage unter 528 Unternehmen überprüft. Die Daten werden unter Verwendung einer one-way ANOVA mit Post-hoc-analyse, Hauptkomponentenanalyse und Pearson-Korrelationsanalyse analysiert. Das Ergebnis zeigt, dass die Kommunikationsziele der balinesischen Tourismusunternehmen in erster Linie darin bestehen, Werte zu schaffen und Werbung zu machen. Die Unternehmen kommunizieren Umwelt-, Ethik-, Mitarbeiter- und Gemeinschaftsinitiativen an das externe und interne Publikum, indem sie gedruckte, interaktive, elektronische und digitale sowie Berichtskanäle mit interaktiven und informativen Strategien verwenden, die von soziodemografischen Faktoren und Stakeholder-Drucks beeinflusst werden. Der Geschäftsbereich des Unternehmens hat eine Beziehung zu Ziel, Zielgruppe, Inhalt, Kanal und Strategie, jedoch nicht mit Integration. Die Unternehmensgröße steht in Beziehung zu Ziel, Zielgruppe, Inhalt, Kanal, Integration und Strategie. Sowohl Management- als auch Eigentumstypen haben eine Beziehung zu Ziel, Zielgruppe, Inhalt und Kanal, aber nicht zu Integration und Strategie. Die finanzielle Leistung hängt mit Ziel, Zielgruppe, Inhalt, Kanal und Integration zusammen, jedoch nicht mit der Strategie. Diese Studie hebt einige interessante Einblicke hervor. Erstens haben balinesische Tourismusunternehmen das Prinzip der Unternehmenskommunikation angewendet, indem sie Beziehungen zu internen, markt- und gesellschaftlichen Interessengruppen aufgebaut haben. Zweitens haben die Unternehmen mit dem offensichtlichen Einsatz interaktiver Kommunikationsstrategien erfolgreich das symmetrische Kommunikationsprinzip, Stakeholder-Engagement-Strategie, oder dialogische Öffentlichkeitsarbeit angewendet. Drittens wird soziale Unternehmensverantwortung als eine Form der Kommunikation betrachtet. Schließlich fungieren bestimmte Mitarbeiter (Reiseleiter, Frontliner) und lokale Mitarbeiter als Kommunikationskanäle der soziale Unternehmensverantwortung. Schlüsselwörter: Unternehmenskommunikation, Soziale Unternehmensverantwortung, Strategie, TourismusindustrieThis study investigates CSR communication practice in Bali tourism industry; (1) what is the goal, audience, content, channel, integration, and strategy, (2), the relationship between company characteristics (business sector, size, management and ownership type, and financial performance) and CSR communication, (3), and the environmental factors. This study tests three hypotheses; (1) the goal is legitimacy, audience is community, content is society contribution, channel is social media, integration is on photos, and with informing strategy, (2) there is a relationship between company characteristics and CSR communication, and (3) the environmental factor is culture characteristic. This case study is conducted in Bali, Indonesia with a mixed method approach of exploratory sequential design. First, 13 semi-structured qualitative interviews are conducted with representatives from 13 companies. The result is tested through a quantitative survey involving 528 companies. The data is analyzed by using one-way ANOVA with post hoc, main component analysis, and Pearson correlation analysis. The result indicates that Bali tourism companies’ CSR communication goal is mainly to create value and promotion. The companies communicate environment, ethical, employee, and community initiatives to the external and internal audience by using print, interactive, electronic & digital, and report channel with interactive and informative strategy influenced by socio-demographic and stakeholder pressures. Company’s business sector has a relationship with goal, audience, content, channel, and strategy but not with integration. Company size has a relationship with the goal, audience, content, channel, integration, and strategy. Both management and ownership types have a relationship with goal, audience, content, and channel but not with integration and strategy. Financial performance has a relationship with goal, audience, content, channel, and integration, but not with strategy. This study highlights some interesting insights. First, Bali tourism companies have applied the corporate communication principle by building relationships with internal, market, and society-based stakeholders. Second, with the apparent use of interactive communication strategy, the companies have successfully applied the symmetrical communication principle, stakeholder engagement strategy or dialogic Public Relations. Third, CSR is considered as a form of communication. Lastly, specific employees (tour guides, front liners) and local employees act as CSR communication channels. Keywords; corporate communication, corporate social responsibility (CSR), strategy, tourism industr

Towards an aligned South African National Cybersecurity Policy Framework

This thesis measured and aligned factors that contribute to the misalignment of the South African National Cybersecurity Policy Framework (SA-NCPF). The exponential growth rate of cyber-attacks and threats has caused more headaches for cybersecurity experts, law enforcement agents, organisations and the global business economy. The emergence of the global Corona Virus Disease-2019 has also contributed to the growth of cyber-attacks and threats thus, requiring concerted efforts from everyone in society to devise appropriate interventions that mitigate unacceptable user behaviour in the reality of cyberspace. In this study, various theories were identified and pooled together into an integrative theoretical framework to provide a better understanding of various aspects of the law-making process more comprehensively. The study identified nine influencing factors that contributed to misalignment of the South African National Cybersecurity Policy Framework. These influencing factors interact with each other continuously producing complex relationships, therefore, it is difficult to measure the degree of influence of each factor, hence the need to look at and measure the relationships as Gestalts. Gestalts view individual interactions between pairs of constructs only as a part of the overall pattern. Therefore, the integrative theoretical framework and Gestalts approach were used to develop a conceptual framework to measure the degree of alignment of influencing factors. This study proposed that the stronger the coherence among the influencing factors, the more aligned the South African National Security Policy Framework. The more coherent the SA-NCPF is perceived, the greater would be the degree of alignment of the country's cybersecurity framework to national, regional and global cyberlaws. Respondents that perceived a strong coherence among the elements also perceived an effective SA-NCPF. Empirically, this proposition was tested using nine constructs. Quantitative data was gathered from respondents using a survey. A major contribution of this study was that it was the first attempt in South Africa to measure the alignment of the SA-NCPF using the Gestalts approach as an effective approach for measuring complex relationships. The study developed the integrative theoretical framework which integrates various theories that helped to understand and explain the South African law making process. The study also made a significant methodological contribution by adopting the Cluster-based perspective to distinguish, describe and predict the degree of alignment of the SA-NCPF. There is a dearth of information that suggests that past studies have adopted or attempted to address the challenge of alignment of the SA-NCPF using the cluster-based and Gestalts perspectives. Practical implications from the study include a review of the law-making process, skills development strategy, a paradigm shift to address the global Covid-19 pandemic and sophisticated cybercrimes simultaneously. The study asserted the importance of establishing an independent cybersecurity board comprising courts, legal, cybersecurity experts, academics and law-makers to provide cybersecurity expertise and advice. From the research findings, government and practitioners can draw lessons to review the NCPF to ensure the country develops an effective national cybersecurity strategy. Limitations and recommendations for future research conclude the discussions of this study