THE CURRENT SITUATION AND FUTURE TRENDS OF SOCIAL MEDIA IN MONGOLIA

It might be determined that "Evaluation of Social Media" is the process of world globalization and development of civilization, which is entirely changing principles of the relationship between individual and society, updating into the innovative stage of exploration, procession, and use of information, and completely changing the typical ideas of traditional behavior of people's living and socializing, and creating extraordinary new impacts. Otherwise, the evaluation of media is a vital impact on the development of social relations for civilization. The roles of social rose a year to year and the growth of 2000 - 2021 reached 64 percent (Table1) the scope and impacts of which are increasing a lot. If people can properly use Social Media and obtain good skills on adequate use in the current society, "Social Media" enables a lot of unpredictable active good opportunities of participating in active social life to express own opinions and activity freely despite space and time, expand business activities, improve education, and find like-minded people and combine efforts. The main standard of development of world countries is the relationship between individual and society, the use of Information Technology and Social Media. Without humans, there is no information vs. without information, there is no society. Currently, Social Media tools are the key bridge for social existence, development, and relations.It might be determined that "Evaluation of Social Media" is the process of world globalization and development of civilization, which is entirely changing principles of the relationship between individual and society, updating into the innovative stage of exploration, procession, and use of information, and completely changing the typical ideas of traditional behavior of people's living and socializing, and creating extraordinary new impacts. Otherwise, the evaluation of media is a vital impact on the development of social relations for civilization. The roles of social rose a year to year and the growth of 2000 - 2021 reached 64 percent (Table1) the scope and impacts of which are increasing a lot. If people can properly use Social Media and obtain good skills on adequate use in the current society, "Social Media" enables a lot of unpredictable active good opportunities of participating in active social life to express own opinions and activity freely despite space and time, expand business activities, improve education, and find like-minded people and combine efforts. The main standard of development of world countries is the relationship between individual and society, the use of Information Technology and Social Media. Without humans, there is no information vs. without information, there is no society. Currently, Social Media tools are the key bridge for social existence, development, and relations

Examining the Use of Social Media in Customer Co-Creation: A Blog Mining Study

Social media have been used by some companies to support customer co-creation in recent years. However, few academic studies have been done to investigate the use of social media for customer co-creation. To understand the current state-of-the-art and future trends about the use of social media for customer co-creation, we conducted a blog mining study to analyze relevant posts on blogs. This blog study reveals some interesting patterns, themes and future trends in this specific area

Mediatization of Emotion on Social Media: Forms and Norms in Digital Mourning Practices

This article provides the theoretical background for this Special Issue which explores the mediatization of emotion on social media as attested in different digital mourning practices. The overview discusses the affective and emotional turn alongside the mediatic turn in relation to key trends and foci in the study of affect/emotion. Our discussion points to a shift in conceptualizations of affect/emotion from mediated to mediatized practice, embedded in other social practices and subject to media and social media logics, affordances, and frames, which are worthy of empirical investigation. The article also presents key insights offered in the four articles of this Special Issue and foregrounds current and future directions in the study of mediatization, emotional sharing, and digital mourning practices

The Social Media Industry: Where Is it Heading?

The social media industry has entered a new stage with intensifying competition and heightened uncertainty about future directions. The purpose of this paper is to provide analyses of the current challenges and to identify industry-wide trends that may offer a roadmap for the future. This study identified five major trends in the current social media industry: 1) content is king, and that content is moving to visual; 2) artificial intelligence is key to competitive advantage; 3) network effects still matter, but business model innovation can overcome that barrier; 4) the need to broaden revenue sources; and 5) the strive for the everything app. In this changing environment, social media companies need to adapt and innovate their business models proactively to stay ahead

Whose Turf? Public Relations and Marketing in Social Media

Organizations have found Twitter and Facebook to be the most effective way to converse with audiences. Current positions now require new skills to understand, shape, and engage with social networks and online communities. This study examines how organizations structure the management of social media. As the field develops, it is crucial to understand the current trends. By surveying the perception of social media management, one can better understand how organizations will handle digital communication in the future. Professionals were categorized into six professional specialties: Public Relations Agency, Marketing Agency, Corporate Public Relations, Corporate Marketing, Non-Profit Public Relations, and Non-Profit Marketing. In the survey, participants were asked how social media is used in marketing and/or public relations. By bringing the co-orientation model of communication into the research analysis (a comparison of perceptions vs. actual usage to determine gap), the study compared responses from public relations and marketing professionals to represent their specialty. The results indicate there is a division of labor in social media usage for each profession. Public relations professionals utilize social media as a dialogic approach (two-way communication) and marketing professionals do less environmental monitoring and utilize primarily an asymmetrical approach (one-way communication)

Future trends in social media use for strategic organisation communication: Results of a Delphi study

This article examines current uses of social media for communication by enterprises, political organisations and non-profit organisations (NPOs) and identifies likely future trends. Based on a quantitative online survey among 860 communication professionals in Germany and a follow-up qualitative Delphi study with 32 identified experts from the organisational communication profession and academia, it explores the status quo and aims to identify future directions. While organisations show more advanced structures for social media communication compared to earlier research findings, the empirical data also identifies many shortcomings. The potentials of social media communication are not fully exploited due to missing prerequisites including governance structures, rules and resources. Looking into the future, the Delphi panel suggests that dedicated budgets, social media guidelines and other structural aspects will increase in the near future. However, many organisations will find specific ways to deal with the issue and common strategies are rare. At the same time, according to the qualitative findings, social media evaluation and cooperation across the boundaries of departments and organisational functions are likely to stay underdeveloped

The History of the Future: A Creative 26th Century Article on the 2016 Presidential Election

As technology has grown in recent decades, many fields of study have been affected. This thesis will consider how technology might continue to impact the field of the historian and what historical research and writing might look like in the distant future. This project will attempt to demonstrate the potential sources of a future historian, how those sources might have been stored, how historians might interpret those sources, and what historical writing itself might look like. This thesis will demonstrate these aspects in a creative manner in the form of a future historical scholarly article from the 26th century looking back and analyzing the 2016 U.S. Presidential Election. In this article the future historian will examine how Social Media played a role in the election of Donald Trump, considering Russian interference and Trump’s own use of Twitter. This project also includes a rationale where the research of Thesis and decisions regarding the creative articles are explained. The rationale discusses how electronic sources, specifically Social Media, might be used by future historians and how those sources might be stored digitally by examining the current preservation of Social Media, the Internet Archive, and trends in current archives. The rationale also considers how the historical viewpoints of Empiricism and Postmodernism will be used in the future

The New Teacher of Ideas: A Study on Social Media, Political Influencers, and Generation Z

The current study focuses on members of Generation Z and where they learn about politics and receive political news. Different than previous generations, Generation Z receives news on social media more than on traditional media platforms (Murmuration, 2023). Politicians must quickly begin to understand how to engage and connect with the next generation of voters on these social media platforms. For these reasons, this study surveyed members of Generation Z at The University of Mississippi. Current University of Mississippi students are members of Generation Z and reflect common trends among this Generation, such as constant usage of social media. This research is important in helping political campaigns increase engagement among the youngest group of voters. A candidate or party who can increase participation among Generation Z could potentially win future elections

Social Networking and Social Media in the United States, South Korea, and China

This article summarizes the panel discussion at Americas Conference on Information Systems (AMCIS) 2012 on the social media environment around the world, particularly the United States, South Korea, and China. The panelists discussed the current status of social networking and social media in the aforementioned countries. The first section begins with United States, with social networking pertaining to the population at large, the use of social networks in the business environment, and observed overuse and addictive behavior of wireless mobile devices (WMD) among users. The second section covers South Korea, with the discussion addressing social networking sites (SNS) and its history; the collectivism of Asian culture and how it affects users’ behavior toward SNS; current trends, which include privacy concerns; and the future direction of SNS in Korea. Finally, in China, social media is further explored in the business models of SNS providers, followed by the customer base comparison between the United States and China