Uncertainty Reduction Strategies on Share in Jar Skincare’s Purchase Intention

Share-in-jar skincare products come up with a relatively high level of uncertainty as sales are commonly only made online, thus making it impossible for consumers to ascertain the product’s quality and suitability. Indonesians, on the other hand, are said to have a low uncertainty avoidance, which tends to be more tolerant of uncertainty and is supposed to be less active in seeking information to reduce uncertainty. This study aims to analyse the effect of uncertainty reduction strategies on the purchase intention of share-in-jar skincare products on marketplaces and social networking sites (SNS) in Indonesia. This study used an explanatory quantitative approach with a survey method. It involved 395 Indonesian consumers who had searched for information about share-in-jar skincare products through marketplaces or SNS. The multiple linear regression analysis revealed that Indonesian consumers had a low level of uncertainty avoidance but actively sought information before purchasing products. The passive, active, and interactive strategies simultaneously affected the intention to buy share-in-jar skincare products, but the active strategy had no effect when tested partially. The passive strategy was the most influential uncertainty reduction strategy toward the purchase intention of share-in-jar skincare products

Correlação entre a intenção de uso e uso das tecnologias de método de pagamento on-line Pix e MB WAY

E-commerce is the fastest growing type of commerce in recent years, and this growth is accompanied by new online payment method technologies that allow consumers more convenience when making payments, including using their mobile devices. The payment method technologies used in this study are: Pix, which was created by the Central Bank of Brazil, and MB WAY, which was created by SIBS - Forward Partner in Payments. Both technologies feature the reading of a QR Code or the inclusion of keys to make and approve payments quickly and securely. This study aims to verify the correlation between the intention to use and use Pix, by Brazilian consumers, and MB WAY, by Portuguese consumers, based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). Empirical research with a quantitative approach was carried out through the application of a questionnaire, available on the internet using the google forms tool. The results of this study allow us to conclude that there is a correlation between the intention of use and use based on the constructs performance expectation, effort expectation, facilitating conditions, hedonic motivation, price value and habit for Portuguese consumers and the only one that could not be proven for this universe it was the social influence, and for Brazilian consumers, there is a correlation between the intended use and use based on all constructs.O comércio eletrónico é o tipo de comércio que mais cresce nos últimos anos, e este crescimento é acompanhado por novas tecnologias de método de pagamento on-line que permitem aos consumidores maior praticidade ao realizarem pagamentos, inclusive utilizando de seus dispositivos móveis. As tecnologias de método de pagamento utilizadas neste estudo são: o Pix, que foi criado pelo Banco Central do Brasil, e o MB WAY, que foi criado pela SIBS - Forward Partner in Payments. As duas tecnologias tem como característica a leitura de um QR Code ou a inclusão de chaves para a realização e a aprovação de pagamentos de forma rápida e segura. Este estudo tem como objetivo verificar a correlação entre a intenção de uso e uso do Pix, pelos consumidores brasileiros, e do MB WAY, pelos consumidores portugueses, tendo como base a Teoria Unificada da Aceitação e Uso da Tecnologia 2 (UTAUT 2). Realizou-se uma investigação empírica com abordagem quantitativa através da aplicação de um questionário, disponibilizado pela internet utilizando da ferramenta google forms. Os resultados deste estudo permitem concluir que há correlação entre a intenção de uso e uso baseado nos construtos expectativa de performance, expectativa de esforço, condições facilitadoras, motivação hedónica, valor do preço e hábito para os consumidores portugueses e a única que não se conseguiu comprovar para este universo foi a influência social, e já para os consumidores brasileiros há correlação entre a intenção de uso e uso baseado em todos os construtos

Internet Marketing for Profit Organizations: A framework for the implementation of strategic internet marketing

Merged with duplicate record 10026.1/828 on 13.03.2017 by CS (TIS)The development of the Internet has significantly changed the face of established markets and operation approaches across a tremendous spectrum of different industries. Within the competitive environment of those industries, the opportunities and risks derived from the new platform are so ubiquitous that unused opportunities quickly translate into potential risks. Those opportunities and risks demand for a structured approach how to implement a sustainable Internet marketing strategy that targets clear business objectives. Marketing and strategic management theory describes very clear structural principles towards their operational implementation. Based on those principles an extensive literature review has been conducted which confirms the result from representative statistics that demonstrate the lack of a comprehensive framework for strategic Internet marketing. The distinct result of this research is such a comprehensive framework which has been directly derived from the illustrated principles of strategic management and Internet marketing. All major components of this generic framework are designed, evaluated in dedicated surveys and validated in extensive case studies. The main achievements of the research are: • A comprehensive review of the current state-of-the-art Internet marketing strategies • Conceptual specification of a strategic Internet marketing framework with generic applicability to profit organizations • Demonstration of the practical feasibility of the proposed framework at the implementation level (via several examples like the SIMTF and SIMPF) • Confirmation of the applicability of the framework based upon a survey of potential beneficiaries • Validation of the effectiveness of the approach via case study scenarios Changing the understanding of a former technical discipline, the thesis describes how Internet marketing becomes a precise strategic instrument for profit organizations. The new structured, complete and self-similar framework facilitates sales organizations to significantly increase the effectiveness and efficiency of their marketing operations. Furthermore, the framework ensures a high level of transparency about the impact and benefit of individual activities. The new model explicitly answers concerns and problems raised and documented in existing research and accommodate for the current limitations of strategic Internet marketing. The framework allows evaluating existing as well as future Internet marketing tactics and provides a reference model for all other definitions of objectives, KPI and work packages. Finally this thesis also matures the subject matter of Internet marketing as a discipline of independent scientific research providing an underlying structure for subsequent studies.Darmstadt Node of the CSCAN Network at University of Applied Sciences, Darmstad

Assuming Data Integrity and Empirical Evidence to The Contrary

Background: Not all respondents to surveys apply their minds or understand the posed questions, and as such provide answers which lack coherence, and this threatens the integrity of the research. Casual inspection and limited research of the 10-item Big Five Inventory (BFI-10), included in the dataset of the World Values Survey (WVS), suggested that random responses may be common. Objective: To specify the percentage of cases in the BRI-10 which include incoherent or contradictory responses and to test the extent to which the removal of these cases will improve the quality of the dataset. Method: The WVS data on the BFI-10, measuring the Big Five Personality (B5P), in South Africa (N=3 531), was used. Incoherent or contradictory responses were removed. Then the cases from the cleaned-up dataset were analysed for their theoretical validity. Results: Only 1 612 (45.7%) cases were identified as not including incoherent or contradictory responses. The cleaned-up data did not mirror the B5P- structure, as was envisaged. The test for common method bias was negative. Conclusion: In most cases the responses were incoherent. Cleaning up the data did not improve the psychometric properties of the BFI-10. This raises concerns about the quality of the WVS data, the BFI-10, and the universality of B5P-theory. Given these results, it would be unwise to use the BFI-10 in South Africa. Researchers are alerted to do a proper assessment of the psychometric properties of instruments before they use it, particularly in a cross-cultural setting