Cultural Differences between Germany and the United States in Landing Page Design

Companies with global operations should consider the culture of their target country in order to be internationally successful despite of globalization. Every marketing strategy should be adapted to the target country and its local cultural background. Companies which offer their products only through online channels need to pay special attention to the design of their websites. Therefore, we analyze in this study the design of United States and German landing pages in the online fitness industry and whether or not changes can improve the conversion rate of a landing page. To answer these questions, we develop and evaluate a culture specific landing page framework with a design science approach. The evaluation shows optimization potential of landing pages for the test elements “free content” and “promotional pictures”. Hence, the framework can be used to identify improvement potential for culture specific landing pages, but needs to be validated in other areas, too

Lucy + Jorge Orta, Potential Architecture

Cells are a part of the human body; they are at the origin of its being, its feelings, its emotions, and its sufferings. Thus, they speak the language of the body. There are also cells of habitation. The relationship between people and their habitat is formed in this metaphorical cell. Living and being become a single and unique life experience. Cristina Morozzi Potential Architecture explores artists Lucy + Jorge Orta’s recent architectural endeavors that derive from their fascination with cell biology and the process of differentiation. Through drawings and sculpture, the artists conceptualize the communication process the human cell undertakes from its embryonic state, and the infinite transformations that lead to defined structural organisms. This new body of work draws from Lucy + Jorge Orta’s artistic practice, grounded in the universal concerns of community, shelter, migration, and sustainable development. Potential Architecture is a powerful rejoinder to the arbitrary boundaries that define art, architecture, and design

Introduction to Global, International, and Cross-Cultural Issues in IS Minitrack

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A Place to Call Home

Individuals across the globe do not relate historic migration patterns with current conflicts, which is a problem that encompasses both historic and current migrations. Ironically, individuals who likely descend from immigrants themselves may highlight differences rather than similarities among newcomers while perceiving them as outsiders, and perhaps even exhibiting discrimination toward them. Our group sought to provide an international and historic perspective about migration by paralleling the issues that immigrants --specifically refugees-- face while encouraging individuals to look inward at their own family’s migratory roots. This was accomplished through a three-pronged approach: (1) obtaining profiles of historic and modern ‘refugees’; (2) hosting two interactive simulations in which participants experience an emotional understanding of the refugee struggle; and (3) disseminating accurate information to simulation participants. The figure below provides an overview of the problem, solution, and global implication of our project

The American National Exhibition and Kitchen Debates: How the World\u27s Superpowers Portrayed the Events of the Summer of 1959 to Meet National Needs

An undergraduate research paper centered on the investigation of American and Soviet propaganda efforts during and immediately after the Kitchen Debate of 1959

Ethics and taxation : a cross-national comparison of UK and Turkish firms

This paper investigates responses to tax related ethical issues facing busines

Google online marketing challenge and research opportunities

The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that provides students and professors with an exciting and pedagogically rigorous competition. Results from surveys at the end of the Challenge reveal positive appraisals from the three—students, businesses, and professors—main constituents; general agreement between students and instructors regarding learning outcomes; and a few points of difference between students and instructors. In addition to describing the Challenge and its outcomes, this article reviews the postparticipation questionnaires and subsequent datasets. The questionnaires and results are publicly available, and this article invites educators to mine the datasets, share their results, and offer suggestions for future iterations of the Challenge

The Influence of Cross-Cultural Differences on the Interpretation and Understanding of Aircraft Passenger Safety Briefing Cards

Aircraft passenger safety briefing cards are an important part of passenger safety education aboard commercial aircraft. The cards must be understood by all readers, regardless of age, gender, or culture. Related research indicates that passengers from different cultures might misunderstand the highly specialized instructions on safety cards. A self-developed test was administered to 172 students from four cultures (British, French, German, U.S.) at seven universities in five countries. Significant differences (

‘Little Gunshots, but with the blaze of lightning’: Xavier Herbert, Visuality and Human Rights

Xavier Herbert published his bestseller Capricornia in 1938, following two periods spent in the Northern Territory. His next major work, Poor Fellow My Country (1975), was not published until thirty-seven years later, but was also set in the north during the 1930s. One significant difference between the two novels is that by 1975 photo-journalism had become a significant force for influencing public opinion and reforming Aboriginal policy. Herbert’s novel, centring upon Prindy as vulnerable Aboriginal child, marks a sea change in perceptions of Aboriginal people and their place in Australian society, and a radical shift toward use of photography as a means of revealing the violation of human rights after World War II. In this article I review Herbert’s visual narrative strategies in the context of debates about this key historical shift and the growing impact of photography in human rights campaigns. I argue that Poor Fellow My Country should be seen as a textual re-enactment, set in Herbert’s and the nation’s past, yet coloured by more recent social changes that were facilitated and communicated through the camera’s lens. Like all re-enactments, it is written in the past conditional: it asks, what if things had been different? It poses a profound challenge to the state project of scientific modernity that was the Northern Territory over the first decades of the twentieth century

SurfScholar an advising service to attract international students to get entire academic degrees in Portugal’s most dynamic Surf-City: Lisbon.

The following text is a business plan for SurfScholar - an advising service to attract international students to get entire academic degrees in Portugal’s most dynamic Surf-City: Lisbon. SurfScholar is presented as a viable business concept with environmental, economic and socio-cultural sustainability as guiding principles. For a variety of reasons, Lisbon is becoming an increasingly popular destination for international student mobility. Additionally, Lisbon and its surrounding coastal areas have been experiencing a recent boom in surf related tourism. The text goes into detail about how SurfScholar combines educational tourism and surf tourism by promoting Lisbon as the perfect destination to be both an international student and a surf tourist. To test the market interest in this concept, a simple website was created with a call-toaction. With minimal marketing, SurfScholar received a robust amount of interest from people around the world. SurfScholar’s mission to is to be at the forefront of linking educational tourism and surf tourism and to explore Portugal’s potential as the premier global destination for this new niche segment of tourism. SurfScholar’s business plan is formatted in accordance with the United States Agency for International Development’s, Sustainable Tourism Enterprise Development: A Business Planning Approach, (Humke & Hilbrunner, n.d)