Taste and the algorithm

Today, a consistent part of our everyday interaction with art and aesthetic artefacts occurs through digital media, and our preferences and choices are systematically tracked and analyzed by algorithms in ways that are far from transparent. Our consumption is constantly documented, and then, we are fed back through tailored information. We are therefore witnessing the emergence of a complex interrelation between our aesthetic choices, their digital elaboration, and also the production of content and the dynamics of creative processes. All are involved in a process of mutual influences, and are partially determined by the invisible guiding hand of algorithms. With regard to this topic, this paper will introduce some key issues concerning the role of algorithms in aesthetic domains, such as taste detection and formation, cultural consumption and production, and showing how aesthetics can contribute to the ongoing debate about the impact of today’s “algorithmic culture”

Cultural Values and Cross-cultural Video Consumption on YouTube

Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countries that differ in cultural values, language, gross domestic product, and Internet penetration rate. Although online social media facilitate global access to cultural products, we find this technological capability does not result in universal cultural convergence. Instead, consumption of popular videos in culturally different countries appears to be constrained by cultural values. Cross-cultural convergence is more advanced in cosmopolitan countries with cultural values that favor individualism and power inequality

Cultural Diffusion and Trends in Facebook Photographs

Online social media is a social vehicle in which people share various moments of their lives with their friends, such as playing sports, cooking dinner or just taking a selfie for fun, via visual means, that is, photographs. Our study takes a closer look at the popular visual concepts illustrating various cultural lifestyles from aggregated, de-identified photographs. We perform analysis both at macroscopic and microscopic levels, to gain novel insights about global and local visual trends as well as the dynamics of interpersonal cultural exchange and diffusion among Facebook friends. We processed images by automatically classifying the visual content by a convolutional neural network (CNN). Through various statistical tests, we find that socially tied individuals more likely post images showing similar cultural lifestyles. To further identify the main cause of the observed social correlation, we use the Shuffle test and the Preference-based Matched Estimation (PME) test to distinguish the effects of influence and homophily. The results indicate that the visual content of each user's photographs are temporally, although not necessarily causally, correlated with the photographs of their friends, which may suggest the effect of influence. Our paper demonstrates that Facebook photographs exhibit diverse cultural lifestyles and preferences and that the social interaction mediated through the visual channel in social media can be an effective mechanism for cultural diffusion.Comment: 10 pages, To appear in ICWSM 2017 (Full Paper

An international review of cultural consumption research

Despite the effects of the crisis, several studies show that there has been an increase in cultural production in all the most important western countries over the last twenty years. Nevertheless, the dimensions of the flows of demand are changing: the lowering of the threshold of perceived accessibility to the cultural contents on offer is resulting in new population segments using them. The modalities of cultural product consumption are also changing, and are increasingly influenced by the direct involvement of the consumer in the creative processes. On the other side, the competition to conquer consumersÕ free time has intensified because more figures are now involved, both from the cultural industry and outside. The cultural offer has multiplied and become more differentiated. But while this consumption is changing dimensions and modality, a gap is emerging in the information and knowledge of cultural consumption behaviour, mainly due to a lack of innovative official statistical measurements. The present paper wants to understand how academic literature reacted to the need for information on cultural consumption, that became widespread during 2000. Our main objective is to offer an initial overview of scientific literature of the fist decade of the twenty-first century, while trying to understand the future research trends. The analysis showed that great attention is still dedicated to the segmentation of cultural demand, but the analysis of motivations underlying cultural consumption is significantly acquiring more importance. Moreover, we identified vast research areas in which cultural consumption has only been partially studied, such as: social consumption, studies on individual businesses, methodological triangulation, and the operative implications for business management.Cultural consumption; Marketing research; Segmentation; Motivations

Consuming identities: alcohol marketing and the commodification of youth experience

Marketing has successfully used the postmodern turn in conceptualisations of the human subject and incorporated contemporary theorising of identities and self into its understanding of the key drivers of consumption. Such developments clearly converge in alcohol marketing practices that target young people where commercialized youth identities available for consumption and engagement are a significant element. This paper reports data from young people that reflect the uptake of such identities and considers the challenges that these developments represent for public health and the wellbeing of young people

Chasing Success: A Cultivated Reality

George Gerbner’s cultivation theory claims that people who consume heavy amounts of media are more likely to be influenced by those messages to believe the media reality as opposed to actual reality. Using cultivation theory as the basis for study, I performed a cultivation analysis examining the intersection of mass media and perceptions of success among college-aged young adults living in the United States. The analysis focused on three main points: (1) How mass media perceives and subsequently demonstrates success. (2) The impact of mass media on young adults living in America. (3) What reality of success is cultivated by these young adults. The top five most-watched music videos from the past five years were analyzed for perceptions of success. Seventy-nine students from Bryant University were surveyed. A message analysis of the music videos revealed that wealth as well as conformity to certain standards of physical perfection and gender-specific behaviors were key elements of success. This study found that college-aged young adults who are heavier consumers of music videos tended to share the perceptions of success as perpetuated by the media over those who are light viewers. However, there were certain elements of success where the intersection of college-aged young adults’ perceptions of success and media were more nuanced and complicated

Factors Affecting Tourist Satisfaction with Theatrical Performances: A Case Study of 'The Romance of the Song Dynasty' in Hangzhou, China

This study, for the first time, attempts to explore the factors affecting tourist satisfaction with a theatrical performance, The Romance of the Song Dynasty in Hangzhou, China. Four factors are identified to have affected tourist satisfaction: “Performance,” “Venue Environment,” “Service,” and “Stage Facilities”. These theatrical performance factors are examined to assess the relative influence on tourist overall satisfaction. Tourists have the highest satisfaction with “Stage Facilities” among all factors, however, “Service” is the most influential predictor of tourist overall satisfaction. Tourist demographic and travel characteristics towards these four theatrical performance factors reveal several significant differences. Discussions and implications are provided to theatre operators to improve tourist satisfaction with theatrical performance not only in Hangzhou, but also in the whole China