Personalized Emphasis Framing for Persuasive Message Generation

In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domain-independent personal traits including personality (e.g., extraversion and conscientiousness) and basic human values (e.g., self-transcendence and hedonism). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation

The contribution of data mining to information science

The information explosion is a serious challenge for current information institutions. On the other hand, data mining, which is the search for valuable information in large volumes of data, is one of the solutions to face this challenge. In the past several years, data mining has made a significant contribution to the field of information science. This paper examines the impact of data mining by reviewing existing applications, including personalized environments, electronic commerce, and search engines. For these three types of application, how data mining can enhance their functions is discussed. The reader of this paper is expected to get an overview of the state of the art research associated with these applications. Furthermore, we identify the limitations of current work and raise several directions for future research

The role of human factors in stereotyping behavior and perception of digital library users: A robust clustering approach

To deliver effective personalization for digital library users, it is necessary to identify which human factors are most relevant in determining the behavior and perception of these users. This paper examines three key human factors: cognitive styles, levels of expertise and gender differences, and utilizes three individual clustering techniques: k-means, hierarchical clustering and fuzzy clustering to understand user behavior and perception. Moreover, robust clustering, capable of correcting the bias of individual clustering techniques, is used to obtain a deeper understanding. The robust clustering approach produced results that highlighted the relevance of cognitive style for user behavior, i.e., cognitive style dominates and justifies each of the robust clusters created. We also found that perception was mainly determined by the level of expertise of a user. We conclude that robust clustering is an effective technique to analyze user behavior and perception

Factors Influencing the Quality of the User Experience in Ubiquitous Recommender Systems

The use of mobile devices and the rapid growth of the internet and networking infrastructure has brought the necessity of using Ubiquitous recommender systems. However in mobile devices there are different factors that need to be considered in order to get more useful recommendations and increase the quality of the user experience. This paper gives an overview of the factors related to the quality and proposes a new hybrid recommendation model.Comment: The final publication is available at www.springerlink.com Distributed, Ambient, and Pervasive Interactions Lecture Notes in Computer Science Volume 8530, 2014, pp 369-37

SUBIC: A Supervised Bi-Clustering Approach for Precision Medicine

Traditional medicine typically applies one-size-fits-all treatment for the entire patient population whereas precision medicine develops tailored treatment schemes for different patient subgroups. The fact that some factors may be more significant for a specific patient subgroup motivates clinicians and medical researchers to develop new approaches to subgroup detection and analysis, which is an effective strategy to personalize treatment. In this study, we propose a novel patient subgroup detection method, called Supervised Biclustring (SUBIC) using convex optimization and apply our approach to detect patient subgroups and prioritize risk factors for hypertension (HTN) in a vulnerable demographic subgroup (African-American). Our approach not only finds patient subgroups with guidance of a clinically relevant target variable but also identifies and prioritizes risk factors by pursuing sparsity of the input variables and encouraging similarity among the input variables and between the input and target variable

Monte Carlo Methods for Top-k Personalized PageRank Lists and Name Disambiguation

We study a problem of quick detection of top-k Personalized PageRank lists. This problem has a number of important applications such as finding local cuts in large graphs, estimation of similarity distance and name disambiguation. In particular, we apply our results to construct efficient algorithms for the person name disambiguation problem. We argue that when finding top-k Personalized PageRank lists two observations are important. Firstly, it is crucial that we detect fast the top-k most important neighbours of a node, while the exact order in the top-k list as well as the exact values of PageRank are by far not so crucial. Secondly, a little number of wrong elements in top-k lists do not really degrade the quality of top-k lists, but it can lead to significant computational saving. Based on these two key observations we propose Monte Carlo methods for fast detection of top-k Personalized PageRank lists. We provide performance evaluation of the proposed methods and supply stopping criteria. Then, we apply the methods to the person name disambiguation problem. The developed algorithm for the person name disambiguation problem has achieved the second place in the WePS 2010 competition