Sundae bar

Project Title: Sundae Bar Name: Juliana Rattin Major: Digital Arts & Culture Minor: Design Expected Graduation: May 2020 Project Medium: Digital Technology and Software Used: Adobe Illustrator, Photoshop, and InDesign Artist Statement: The Sundae Bar is a craft ice cream brand that combines popular flavors into frozen confections. I created this project to practice branding, as well as packing design. Creating a target audience and having a niche product gives me guidelines to work within. Having these guidelines in place helps to challenge me further as a designer. In addition, I hope to expand my portfolio and showcase my skill set in the creation of my brand. When it comes to my creative process my first step is always research. It is important to be informed on your topic before you start your sketches. After I got an idea of what popular trends are and what others in the same realm are doing, I started sketching the logo. Any idea that comes into my head I put it down on paper. Next, I began to sort through my sketches and then pick the best ones to move digitally. Then once I have created my digital roughs, I got feedback. What I think may work might not translate well to someone else. After I received feedback, I make more roughs. I kept every variation even the smallest, because you never know what sketch will work in the end. I then pick one design and then get feedback on it again. Lastly, I make final adjustments then moved onto creating color palette. I knew beforehand the flavor I wanted to create, so I selected images of ingredients and created color palettes for each. Utilizing the color palette, I create bottles and glasses to match each of the flavors. I created the color palettes and iconography in illustrator then moved them into photoshop to create the packaging. Taking the assets, I created beforehand I then went on to design the different flavor packaging. Once I finish the product label, I applied the design to a mockup. I knew I wanted to focus my project on branding, but I was struggling to decide what product to create. Growing up I worked at an ice cream shop and thusly know a lot on the topic. I had an idea to open a bar called The Sundae Bar that would sell boozy ice cream. This idea then translated into me wanting to create a packaged version of the produce. During my first round of sketches I was struggling to create a brand identity. None of the sketches/ designs I created were great and the best advice I received was to start over. By going back to the drawing board with the feedback from my class, I was able to take my design in a completely new direction which I am happy with. When working on a project of this caliber it is always expected to come across problems. My biggest issue was figuring out the packaging for the individual flavors. I created a color palette and iconography for each flavor which I wanted to include on each cartoon. However, when It came time to apply these on the packaging I began to struggle. In order to overcome this challenge, I started over on the packaging layout

The Influence of color on purchasing decisions related to product design

Designers, especially students studying to be designers, are not always aware of how important color is to the success of a product. Color choice is paramount and can affect the way consumers react to and ultimately choose whether to purchase a particular product. Their decisions may be based not only on the actual color of the product but also on the colors used in the packaging. This thesis focuses on the importance of color in design and demonstrates that color must be successfully integrated into the design process to ensure product success. In order to test this thesis, I designed a survey to determine the shopping habits and the influence of color in the choices made by men and women of various age groups. The overall results are expressed in a series of posters which will be beneficial to design students as well as seasoned designers. Prior to their participation, people who contributed to the thesis survey were unaware how much color affected their shopping and preferences for particular items. In general, survey results indicate that quality is not something that would ever be sacrificed for the perfect color and the item needs to function or fit well in order to be considered for purchase by the consumer. But beyond these considerations, color is a critical factor in choosing products. The posters accompanying this thesis highlight the responses and are of use to designers, particularly students, in understanding how consumers react to color

Leveraging brand image in the cosmetics market : how premium brands create the illusion of luxury

The luxury business model is in its own league when compared to other more common types of business models. It allows for several benefits for companies that apply it, one of these benefits being boosted brand image. The purpose of this thesis is to show how non-luxury companies can use this business model and successfully adapt it in a way that boosts brand image, specifically for the market of cosmetics. While the idea that adopting this business model outside of luxury companies is not new, choosing a specific market such as cosmetics and analyzing how exactly this sort of leverage can be achieved had yet to be developed, meaning that its practical value was unproven. A qualitative approach was taken relying on a multiple case study of three premium cosmetics brands, Natasha Denona, NARS Cosmetics and Fenty Beauty, who are considered to be main players in the market and successful. Through this research, I found that these three brands leverage brand image through the application of the luxury business model, using distinct pricing strategies and communicating in a way that allows them to create the illusion of luxury.O modelo de negócio do mercado de luxo diferencia-se inteiramente de outros modelos de negócio mais comuns. Aplicá-lo permite um leque de diversos benefícios para as empresas que o fazem, um desses benfícios sendo imagem de marca impulsionada. O objetivo desta tese é de demonstrar como empresas que não são de luxo conseguem utilizar o modelo de negócio de luxo e adaptá-lo com sucesso de forma a melhorar a imagem de marca, com foco específico no mercado de cosméticos. O conceito de empresas não-luxo adaptarem o modelo de negócio de luxo não é novo, contudo, escolher um mercado específico, neste caso cosméticos, e analizar como conseguem melhorar imagem de marca ainda não tinha sido desenvolvido, ou seja, o valor prático desta estratégia permanecia não comprovado. Foi feita uma análise qualitativa utilizando um estudo de casos múltiplos das marcas Natasha Denona, NARS Cosmetics e Fenty Beauty, empresas estas que são consideradas de grande renome e sucesso no mercado em questão. Através deste estudo, chego à conclusão que estas três marcas melhoram imagem de marca através da utilização do modelo de negócio de luxo, adoptando estratégias de pricing e communicação que os leva a criar a ilusão de luxo

Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach

This Thesis examines the important role of graphic design in improving restaurant branding and menu design using a case study approach. The aim is to explore how effective graphic design strategies can help create a strong brand presence and compelling menu design in the restaurant industry. It includes two design projects: the development of the visual identity for an ice cream restaurant and a salad restaurant. The effectiveness of these graphic design interventions in increasing awareness, attracting customers, and conveying brand personality is analyzed and discussed. The findings provide valuable insight into the world of restaurant branding and the impact of well-executed graphic design on creating a successful business identity