Getting Past It's Not For People Like Us: Pacific Northwest Ballet Builds a Following with Teens and Young Adults

This case study examines how the Pacific Northwest Ballet set about trying to cultivate the next generation of ballet-goers. Focusing on teens and adults under the age of 25, the Seattle-based ballet company sought in part to knock down the view of many young people that ballet is stuffy or boring and replace it with the view that ballet could be exciting and meaningful to them. The ballet company attacked the problem on a number of fronts, including revising promotional materials to appeal to younger audiences, posting online videos to familiarize viewers with the ballet, holding teen-only previews, and offering heavily discounted tickets. One result was a doubling over four years of ticket sales to teens

Living and Learning With New Media: Summary of Findings From the Digital Youth Project

Summarizes findings from a three-year study of how new media have been integrated into youth behaviors and have changed the dynamics of media literacy, learning, and authoritative knowledge. Outlines implications for educators, parents, and policy makers

Name It and Claim It: Cross-Campus Collaborations for Community-Based Learning

This article describes the value of cross-campus collaborations for community-based learning. We argue that community-based learning both provides unique opportunities for breaking academic silos and invites campus partnerships to make ambitious projects possible. To illustrate, we describe a course Writing for Social Justice that involved created videos for our local YWCA\u27s Racial Justice Program. We begin by discussing the shared value of collaboration across writing studies and librarianship (our disciplinary orientations). We identify four forms of cross-campus collaboration, which engaged us in working with each other, with our community partner, and with other partners across campus. From there, we visualize a timeline, turning from the why of cross-campus collaborations to the how. Finally, we underscore the need to name and claim--to value and cultivate--cross-campus collaborations for community-based learning

The influence of Twitter on lecture engagement and discussion

The research presented in this paper is driven by a desire to increase student interaction and engagement in lecture discussion. The issues relating to the use of Twitter to achieve this goal are outlined. At the outset, the importance of interaction and engagement in learning is established, drawing on a number of educational theories and previous research in the area. Following this, the necessity for action is recognised by critiquing lectures as a forum for this standard of learning. The researcher presents technology as a means to increase student interaction, beginning with Audience Response Systems (ARS). A summary of research carried out on ARS is examined to provide a basis for integrating technology. Following this a review of experiments conducted using Twitter is carried out. Although there is a dearth of research in this area, these provide some insights into the use of this technology and its integration into education. The paper then examines student adoption of Twitter as a means of engagement, outlining the strengths, weaknesses and opportunities for the future. Finally emerging uses of the Twitter platform are examined, allowing the reader glimpse student hopes for future integration

Technology-enabled Learning (TEL): YouTube as a Ubiquitous Learning Aid.

The use of social networks such as Facebook, Twitter, and YouTube in the society has become ubiquitous. The advent of communication technologies alongside other unification trends and notions such as media convergence and digital content allow the users of the social network to integrate these networks in their everyday life. There have been several attempts in the literature to investigate and explain the use of social networks such as Facebook and WhatsApp by university students in the Arab region. However, little research has been done on how university students utilise online audiovisual materials in their academic activities in the UAE. This research aims to elucidate the use of YouTube as a learning aid for university students in the UAE. We adopt the technology acceptance model (TAM) as the theoretical framework for this investigation. A quantitative methodology is employed to answer the research question. Primary data consisting of 221 correspondents were analysed, covering patterns of using YouTube as an academic audiovisual learning aid. Statistical techniques including descriptive, correlations, regression tests were used to analyse the data. The study concluded that students use YouTube as a learning tool for their academic studies and enriching their general knowledge; and there is a positive relationship between the use of YouTube videos in academic settings and the students’ overall performance. This study can shed light for teachers, curriculum designers, government entities, and other stakeholders on how to best utilise and integrate the online technology — YouTube — as a learning aid

Youth Activism and Public Space in Egypt

Examines youth activists' use of virtual and physical public spaces before, during, and after the January 25 Revolution. Profiles three organizations and analyzes the power and limitations of social media to spur civic action, as well as the role of art

Obama’s election campaign and the integrated use of social\ud media

When Barack Obama won the 2008 US Presidential election he\ud did so partly as a result of harnessing the power of social media to\ud communicate with, and enlist the support of, millions of Americans who\ud had never previously been active in the processes of an election campaign.\ud As a result of Obama‘s invitation and his use of new media, some of the\ud poorest members of the world‘s wealthiest nation found themselves able\ud to make a critical contribution through a myriad of small activities starting\ud from seemingly inconsequential choices such as the selection of a mobile\ud phone ring tone. Although ‗people power‘ is not a new force in politics,\ud the Obama campaign set a fresh benchmark for inclusive ways in which to\ud communicate to and with a holistic cross section of the American people,\ud including many who would not have been previously seen as a critical\ud ‗target market‘. This paper examines Obama‘s use of integrated\ud communications and considers the potential implications for other\ud campaigns which may have an inclusion agenda

Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation. Qualitative techniques were used to generate an initial pool of items that capture different levels of consumer engagement with social media brand-related content. Quantitative data from a consumer survey (=2252) was then collected in two phases to calibrate and validate the ensuing scale. Results confirmed the structure and psychometric properties of the CESBC. As expected, each subscale is significantly correlated with nomological network constructs, i.e., brand equity and brand attitudes

Exploring the Changing Teaching Practices and Needs of Business Faculty at Santa Clara University

This report will present the findings and recommendations of a study designed to explore Santa Clara University (SCU) business faculty’s current and emerging undergraduate teaching practices. The study was led locally by researchers in the SCU Library, with parallel studies conducted at fourteen other institutions of higher education in the United States during the 2018-19 academic year. These studies were coordinated at the national level by Ithaka S&R, a not-for-profit research and consulting service that helps academic and cultural communities serve the public good and navigate economic, technological, and demographic change. Ithaka will publish a capstone report of major themes across all fourteen institutions in Winter 2020 and will include recommendations that libraries, universities, and business schools can use to support the changing teaching practices of their business faculty