14,627 research outputs found
Fashion\u27s Destruction of Unsold Goods: Responsible Solutions for an Environmentally Conscious Future
Over the past two years, headlines of fast-fashion and luxury brands burning their merchandise have flooded media outlets. While this came as a shock to the general public, it has actually been a standard industry practice for decades. As societal norms are leaning more towards environmentally conscious practices, destroying unsold products is no longer viewed as an acceptable option. Brands are facing increased scrutiny related to their environmental impact—such as the amount of textile waste that ends up in a landfill—and how they address the issue. While the media have criticized brands for these practices, they have not suggested long-term solutions to resolve the problem. Brands are left in the dark without a road map showing them how to modernize their systems. Furthermore, when governments introduce new bills focused on textile waste, brands experience added pressure. France is in the process of requiring brands to recycle or reuse their unsold goods by January 2020. However, there is no one-size-fits-all solution for any brand or country: what may work for a fast-fashion brand will not necessarily work for a luxury brand. In the same vein, what may work for France may not work for the United States. This Note explores a number of potential solutions to this problem which range from legal solutions, to reusing, manufacturing, technological, and crisis management solutions. Brands must start to address this issue within their supply chain in a thorough and transparent manner, as this is not a fleeting trend
The frontlines of brand risk: interview with Patrick Marrinan
Whether it be the NFL, Dove, Wells Fargo, VW or countless others–managers need only open a daily newspaper to see how things can go terribly wrong for brands. Decline can be fast and the landing hard. In a contemporary marketplace where ideologies reign and social media guarantees the spread of (mis)information at light speed, a lot of what we think we know about brand marketing needs to be rethought through a risk-management lens. “For me, brand risk is any event, action or condition with the potential to damage a brand’s value, thereby making revenue generation and a company’s market value less than it should or could have been,” Patrick Marrinan, Managing Principal of Marketing Scenario Analytica, states. In his talk with Susan Fournier and Shuba Srinivasan, Patrick illustrates the many facets of a risk that has only begun to be recognized as a serious threat to carefully cultivated brand assets. Here we share what to watch out for and what brands can do to protect against risk.Published versio
Enemies of the Nation or Human Rights Defenders? Fighting Poverty Wages in Bangladesh
This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.ilrf_enemiesofthenation.pdf: 346 downloads, before Oct. 1, 2020
The American Nightmare: The Ford Edsel Flop and Sputnik Terror
During the late 1950s, it seemed everyone was pelting Ford Motor Company’s ill-fated Edsel. What was supposed to be the car of the future and an emblem of American prestige had turned into a symbol of America’s sharp decline. Two years earlier, Ford promised consumers riding on the waves of economic good times that they would no longer have to settle for their old entry-level Ford’s. Instead of allowing middle-class Ford customers to defect to General Motor’s flashy medium-price brands that showed personality and prestige, in 1957 Ford launched the Edsel as the perfect car for these “professional...famil[ies].” Yet soon after the Edsel launched, the Soviet Union’s Sputnik satellite made the good times come to a grinding halt. The triumphant America that Ford designed the Edsel for ceased to exist once the Soviets seemingly conquered outer space, and the failed Edsel only fueled America’s fears that they were slipping behind the Russians. Ultimately Ford tried selling excess, American technological prowess, and the American Dream when the Edsel and Sputnik were proof that all three were in jeopardy
Completing contracts ex post: How car manufacturers manage car dealers
This article illustrates how contracts are completed ex post in practice and, in so doing, indirectly suggests what the real function of contracts may be. Our evidence comes from the contracts between automobile manufacturers and their dealers in 23 dealership networks in Spain. Franchising dominates automobile distribution because of the need to decentralize pricing and control of service decisions. It motivates local managers to undertake these activities at minimum cost for the manufacturer. However, it creates incentive conflicts, both between manufacturers and dealers and among dealers themselves, concerning the level of sales and service provided. It also holds potential for expropriation of specific investments. Contracts deal with these conflicts by restricting dealers’ decision rights and granting manufacturers extensive completion, monitoring and enforcement powers. The main mechanism that may prevent abuse of these powers is the manufacturers’ reputational capital.Franchising, incomplete contracts, self-enforcement, automobile
Spartan Daily, January 31, 2017
Volume 148, Issue 2https://scholarworks.sjsu.edu/spartan_daily_2017/1001/thumbnail.jp
Recommended from our members
The environmental externalities of tobacco manufacturing: A review of tobacco industry reporting.
Growing research and public awareness of the environmental impacts of tobacco present an opportunity for environmental science and public health to work together. Various United Nations agencies share interests in mitigating the environmental costs of tobacco. Since 2000, transnational tobacco industry consolidation has accelerated, spotlighting the specific companies responsible for the environmental and human harms along the tobacco production chain. Simultaneously, corporate social responsibility norms have led the industry to disclose statistics on the environmental harms their business causes. Yet, independent and consistent reporting remain hurdles to accurately assessing tobacco's environmental impact. This article is the first to analyze publicly available industry data on tobacco manufacturing pollution. Tobacco's significant environmental impact suggests this industry should be included in environmental analyses as a driver of environmental degradation influencing climate change. Countries aiming to meet UN Sustainable Development Goals must act to reduce environmental harms caused by the tobacco industry
Recommended from our members
Differentiating brand assets from goodwill assets: the artefact based approach to the accounting recognition of marketing related assets
This article was submitted to and presented at the Canadian Academic Accounting Association (CAAA) Annual Conference.The International Accounting Standards Board is currently reviewing its conceptual framework and, as regards assets, the epistemological focus is upon revisions to the definition of an asset. The criteria presented in this paper break free from this narrow definitional perspective to offer an alternative view based on the recognition of artefacts and the related notion of separability. The transactions-based initial asset recognition trigger is inappropriate for the recognition of non-transactions-based intangible assets, which we instead address here through the medium of artefact-based asset recognition criteria. As primacy now appears to be given to balance sheet values and to the notion of recording comprehensive income, it may now be time to consider a broader artefact basis for the accounting recognition of assets
Carting Away the Oceans 9
The Carting Away the Oceans report, released annually since 2008, identifies which major grocery chains are leaders in sustainable seafood and which are falling behind.The findings are telling.In the latest update, Whole Foods, Wegmans, Hy-Vee, and Safeway topped the list for their sustainable seafood practices. Roundy's, Publix, A&P, and Save Mart were the worst ranked companies. Publix and Kroger, both top ten supermarkets based on their annual sales, sell more Red List species than any other U.S. grocery chain.Applauding industry leaders and exposing those lagging behind is key to getting supermarkets to take responsibility and play their part in protecting our oceans and the people who depend on the
- …