14,627 research outputs found

    Fashion\u27s Destruction of Unsold Goods: Responsible Solutions for an Environmentally Conscious Future

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    Over the past two years, headlines of fast-fashion and luxury brands burning their merchandise have flooded media outlets. While this came as a shock to the general public, it has actually been a standard industry practice for decades. As societal norms are leaning more towards environmentally conscious practices, destroying unsold products is no longer viewed as an acceptable option. Brands are facing increased scrutiny related to their environmental impact—such as the amount of textile waste that ends up in a landfill—and how they address the issue. While the media have criticized brands for these practices, they have not suggested long-term solutions to resolve the problem. Brands are left in the dark without a road map showing them how to modernize their systems. Furthermore, when governments introduce new bills focused on textile waste, brands experience added pressure. France is in the process of requiring brands to recycle or reuse their unsold goods by January 2020. However, there is no one-size-fits-all solution for any brand or country: what may work for a fast-fashion brand will not necessarily work for a luxury brand. In the same vein, what may work for France may not work for the United States. This Note explores a number of potential solutions to this problem which range from legal solutions, to reusing, manufacturing, technological, and crisis management solutions. Brands must start to address this issue within their supply chain in a thorough and transparent manner, as this is not a fleeting trend

    The frontlines of brand risk: interview with Patrick Marrinan

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    Whether it be the NFL, Dove, Wells Fargo, VW or countless others–managers need only open a daily newspaper to see how things can go terribly wrong for brands. Decline can be fast and the landing hard. In a contemporary marketplace where ideologies reign and social media guarantees the spread of (mis)information at light speed, a lot of what we think we know about brand marketing needs to be rethought through a risk-management lens. “For me, brand risk is any event, action or condition with the potential to damage a brand’s value, thereby making revenue generation and a company’s market value less than it should or could have been,” Patrick Marrinan, Managing Principal of Marketing Scenario Analytica, states. In his talk with Susan Fournier and Shuba Srinivasan, Patrick illustrates the many facets of a risk that has only begun to be recognized as a serious threat to carefully cultivated brand assets. Here we share what to watch out for and what brands can do to protect against risk.Published versio

    Enemies of the Nation or Human Rights Defenders? Fighting Poverty Wages in Bangladesh

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    This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.ilrf_enemiesofthenation.pdf: 346 downloads, before Oct. 1, 2020

    The American Nightmare: The Ford Edsel Flop and Sputnik Terror

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    During the late 1950s, it seemed everyone was pelting Ford Motor Company’s ill-fated Edsel. What was supposed to be the car of the future and an emblem of American prestige had turned into a symbol of America’s sharp decline. Two years earlier, Ford promised consumers riding on the waves of economic good times that they would no longer have to settle for their old entry-level Ford’s. Instead of allowing middle-class Ford customers to defect to General Motor’s flashy medium-price brands that showed personality and prestige, in 1957 Ford launched the Edsel as the perfect car for these “professional...famil[ies].” Yet soon after the Edsel launched, the Soviet Union’s Sputnik satellite made the good times come to a grinding halt. The triumphant America that Ford designed the Edsel for ceased to exist once the Soviets seemingly conquered outer space, and the failed Edsel only fueled America’s fears that they were slipping behind the Russians. Ultimately Ford tried selling excess, American technological prowess, and the American Dream when the Edsel and Sputnik were proof that all three were in jeopardy

    Completing contracts ex post: How car manufacturers manage car dealers

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    This article illustrates how contracts are completed ex post in practice and, in so doing, indirectly suggests what the real function of contracts may be. Our evidence comes from the contracts between automobile manufacturers and their dealers in 23 dealership networks in Spain. Franchising dominates automobile distribution because of the need to decentralize pricing and control of service decisions. It motivates local managers to undertake these activities at minimum cost for the manufacturer. However, it creates incentive conflicts, both between manufacturers and dealers and among dealers themselves, concerning the level of sales and service provided. It also holds potential for expropriation of specific investments. Contracts deal with these conflicts by restricting dealers’ decision rights and granting manufacturers extensive completion, monitoring and enforcement powers. The main mechanism that may prevent abuse of these powers is the manufacturers’ reputational capital.Franchising, incomplete contracts, self-enforcement, automobile

    Spartan Daily, January 31, 2017

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    Volume 148, Issue 2https://scholarworks.sjsu.edu/spartan_daily_2017/1001/thumbnail.jp

    Carting Away the Oceans 9

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    The Carting Away the Oceans report, released annually since 2008, identifies which major grocery chains are leaders in sustainable seafood and which are falling behind.The findings are telling.In the latest update, Whole Foods, Wegmans, Hy-Vee, and Safeway topped the list for their sustainable seafood practices. Roundy's, Publix, A&P, and Save Mart were the worst ranked companies. Publix and Kroger, both top ten supermarkets based on their annual sales, sell more Red List species than any other U.S. grocery chain.Applauding industry leaders and exposing those lagging behind is key to getting supermarkets to take responsibility and play their part in protecting our oceans and the people who depend on the

    Brands are more important than countries

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