Be social or be good. The performance of italian microbreweries

The research aims to go beyond the traditional analysis by introducing in the performance measurement quantitative variables related to the social media presence and participation and to the product quality. The research wants to study if the company's social attutude and the product quality have an association with the economic performances of the italian brewery industr

Foods of Association

This fascinating book examines the biology and culture of foods and beverages that are consumed in communal settings, with special attention to their health implications. Nina Etkin covers a wealth of topics, exploring human evolutionary history, the Slow Food movement, ritual and ceremonial foods, caffeinated beverages, spices, the street foods of Hawaii and northern Nigeria, and even bottled water. Her work is framed by a biocultural perspective that considers both the physiological implications of consumption and the cultural construction and circulation of foods

The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas

Qualities of food

This book addresses current controversial debates about food quality. What is it that makes people decide that food is of good, or alternatively of dubious, 'quality'? How food is produced, how it is prepared, how it tastes and in what circumstances it is consumed are all dimensions of its quality. Chapters address a number of intriguing questions: how do people make judgements about taste?; how do such judgements come to be shared by groups or people?; what social and organisational processes result in foods being certified as of decent or proper quality?; how has dissatisfaction with the food system been expressed?; what alternatives are thought to be possible? The book shows that there are many different answers to such questions because there are many different attributes of food about which judgements may be made. The complexity and the significance of the evaluations of the foods we eat are analysed from a variety of perspectives, by sociologists, economists, geographers and anthropologists. The first part of the book focuses on theoretical and conceptual issues, the second part considers processes of formal and informal regulation, while the third part examines social and political responses to industrialised food production and mass consumption. Qualities of food will be of interest to researchers and students in all the social science disciplines that are concerned with food, whether marketing, sociology, cultural studies, anthropology, human nutrition or economics

Foods of Association

This fascinating book examines the biology and culture of foods and beverages that are consumed in communal settings, with special attention to their health implications. Nina Etkin covers a wealth of topics, exploring human evolutionary history, the Slow Food movement, ritual and ceremonial foods, caffeinated beverages, spices, the street foods of Hawaii and northern Nigeria, and even bottled water. Her work is framed by a biocultural perspective that considers both the physiological implications of consumption and the cultural construction and circulation of foods

Persuasive effects of the four types of regulatory-focused message framing in philanthropy advertising

Under the regulatory focus framework (Higgins, 1997, 1998), this dissertation research has examined the persuasive effects of the four types of outcomes framed in philanthropy advertising. Through a comprehensive review of the literature, this research discussed 1) how regulatory-focused messages can be classified into the four frames—gains, non-gains, losses, and non-losses—which varies in overall valence and outcome focus, as well as 2) how previous studies have differentially operationalized their promotion and prevention frames on the basis of the refined message distinction above. Based on the literature review, this research subsequently conducted three empirical studies to examine 3) how the four types of message framing systematically affect the intensity of subjective feelings among message recipients (H1~H2), 4) the moderating role of subjective feelings to understand how the four types of message framing produce differences in ad effectiveness (H3~H4) through change in the intensity levels of pleasure and pain among the message recipients (H5~H6), and 5) the mediating role of individuals’ momentary regulatory focus to understand how the persuasive effects of the advertisement are contingent upon its message frame (i.e., overall valence and outcome focus) and the message recipient’s motivational state (i.e., momentary regulatory focus) functioning synergistically (H7~H8). Results of this research found that participants felt greater pleasure from the ad being framed as gains than as non-losses, whereas participants felt greater pain about the ad being framed as losses than non-gains (Studies 1 and 2). This research also supported that among participants subjective feelings play a mediating role, such that the gain (loss) frame loomed larger than did the non-loss (non-gain) frame, and experiencing more intense subjective feelings in turn led to more positive effects on participants’ attitudes towards the advertising and attitudes towards the nonprofit organization (Study 2). This study also identified a significant moderating role of individuals’ momentary regulatory focus, but revealed a new pattern of three-way interaction on their evaluations of helping others, which departed from the study’s prediction (Study 3). For example, the gain versus non-gain asymmetry in evaluations towards helping behavior was significant only for participants in a promotion focus, with the message framed as gains (vs. non-losses) being more positive; for those in a prevention focus, this asymmetry vanished. In contrast, the loss versus non-loss asymmetry in evaluations of helping behavior was significant only for participants in a prevention focus, with the message framed as losses (vs. non-gains) being more positive; this asymmetry vanished for those in a promotion focusAdvertisin