Inefficiencies in Digital Advertising Markets

Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research

A zoomable shopping browser using a graphic-treemap

Effective and efficient navigation and representation of the entire structure of the product catalogue is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: 1) Slice-and-Dice Treemap, 2) Squarified Treemap, into the on-line catalogue to address the small windowproblem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information. © 2009 IEEE

Anti-Phishing Models: Main Challenges

Phishing is a form of online identity theft in which the attacker attempts to fraudulently retrieve a legitimate user\u27s account information, logon credentials or identity information in general. The compromised information is then used for withdrawing money online, taking out cash advances, or making purchases of goods and services on the accounts. Various solutions have been proposed and developed in response to phishing. As phishing is a business problem, the solutions target both non-technical and technical areas. This paper investigates the current anti-phishing solutions and critically reviews their usage, security weaknesses and their effectiveness. The analysis of these models points to a conclusion that technology alone will not completely stop phishing. What is necessary is a multi-tiered, organised approach: user awareness, technical and non-technical solutions should work together

Anti-Phishing Models: Main Challenges

Phishing is a form of online identity theft in which the attacker attempts to fraudulently retrieve a legitimate user\u27s account information, logon credentials or identity information in general. The compromised information is then used for withdrawing money online, taking out cash advances, or making purchases of goods and services on the accounts. Various solutions have been proposed and developed in response to phishing. As phishing is a business problem, the solutions target both non-technical and technical areas. This paper investigates the current anti-phishing solutions and critically reviews their usage, security weaknesses and their effectiveness. The analysis of these models points to a conclusion that technology alone will not completely stop phishing. What is necessary is a multi-tiered, organised approach: user awareness, technical and non-technical solutions should work together

From Keyword Search to Exploration: How Result Visualization Aids Discovery on the Web

A key to the Web's success is the power of search. The elegant way in which search results are returned is usually remarkably effective. However, for exploratory search in which users need to learn, discover, and understand novel or complex topics, there is substantial room for improvement. Human computer interaction researchers and web browser designers have developed novel strategies to improve Web search by enabling users to conveniently visualize, manipulate, and organize their Web search results. This monograph offers fresh ways to think about search-related cognitive processes and describes innovative design approaches to browsers and related tools. For instance, while key word search presents users with results for specific information (e.g., what is the capitol of Peru), other methods may let users see and explore the contexts of their requests for information (related or previous work, conflicting information), or the properties that associate groups of information assets (group legal decisions by lead attorney). We also consider the both traditional and novel ways in which these strategies have been evaluated. From our review of cognitive processes, browser design, and evaluations, we reflect on the future opportunities and new paradigms for exploring and interacting with Web search results

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research