Research and the Bottom Line in Today’s University

Citing examples of corporate involvement in university research and decision making, the authors argue that today’s university is characterized by a web of symbiotic relationships which may turn them away from other important priorities, particularly teaching. When universities are scrambling for corporate support, the missions that become most important are conducting research that attracts corporate sponsors, developing marketable products and technologies, maintaining and cultivating ties with the private sector, and fashioning imaginative partnerships with corporate patrons

The contribution of corporate ventures to radical innovation

Established firms often face significant obstacles to innovation. As a solution, it has been suggested to form corporate ventures. Based on a sample of corporate and independent ventures in German manufacturing, we show that corporate ventures are more innovative than the control group, i.e. the independent ventures. In particular, corporate ventures are more successful at developing radical innovations. This effect, however, decreases with the ventures' degree of ownership concentration. We conclude that corporate ventures with a high ownership concentration are more likely to be controlled and monitored by their corporate sponsors, resulting in less favorable conditions for radical innovation. --corporate entrepreneurship,start-ups,radical innovation

An exploration of the corporate objectives of the Rio 2016 Olympic Sponsors

The purpose of this study was to examine the corporate objectives of the “Rio 2016” Olympic Games sponsors program, expanding the literature by investigating the first Latin American edition of the Olympic Games and by introducing a multi categorical framework for understanding why sponsors invest in mega sport events. The data for this study derives from 6 in-depth interviews with highly standing managers of Rio 2016 official sponsors. All of the interviewees had a sports sponsorship background, indicating that the specific knowledge contributes positively for business reflections and decision making. This study revealed five categories of corporate objectives relevant to the Rio 2016 Olympic Games, including Corporate Social Responsibility, Branding, Organizational capability, Network, and Financial Performance. International and national companies affiliated with the Rio games had a strong interest in branding and especially in the possibility of being recognized as pioneers in Latin America in delivering the games and showing that the country can be appealing to new business and growth. The networking of the sponsors in the context of sponsor-sponsor and sponsor-sponsee was a new set of corporate objectives highlighted by this research. This indicates that events can be the beginning of a great institutional relationship between the sponsor and the sponsee. The least cited sponsors’ objective was CSR and related more with financial and branding sub-objectives. Also, the study offers evidence that sponsors may use the event as an opportunity to create a legacy after the Olympics, which can be exploited beyond the games for business benefits

Mark-to-Market Accounting for United States Corporate Pensions: Implementation and Impact

This chapter explores a number of aspects of mark-to-market (MTM) accounting, to better understand the effects of a change in accounting method. Corporate plan sponsors have an ongoing management challenge with defined benefit (DB) pensions. Among the many issues is how to properly account for their associated assets and liabilities, and to provide clarity regarding the plan itself while not diluting transparency into the underlying business performance of the corporate plan sponsors. Traditional generally accepted accounting principles (GAAP) for pensions is an overly complex mechanism, attempting to balance these two often conflicting goals. There is an alternative approach: MTM accounting

Maximizing the impact of sponsorship: An examination of sponsorship on attendees\u27 recognition of sponsors and their attitudes toward corporate sponsorship

The purpose of this study was to measure the impact of sponsorships on trade show attendees. This study sought to understand whether different types of sponsorships, number of days attending at a show, and demographic characteristics differently influenced attendees\u27 recognition of sponsors and their overall attitudes toward corporate sponsorship; For this study, a questionnaire was designed to measure trade show attendees\u27 recognition of sponsoring companies, overall attitudes toward sponsorship, preferences for specific sponsorship types, and demographic information. Attendees were queried while exiting the Association of Progressive Rental Organizations\u27 Convention and Trade show (APRO) in Las Vegas from July 24 and to 25, 2002; In the recognition test, names of actual sponsors and non-sponsors (companies who were exhibitors only) were listed on the questionnaire and attendees were asked to indicate whether or not they recognized the name of sponsors at the show by checking yes or no. In addition, measurements to detect whether these different sponsorship types influenced attitudes towards corporate sponsorships in general were made. (Abstract shortened by UMI.)

ACUTA eNews NOVEMBER 2012 Vol. 41, No. 11

In this issue... Hurricane Sandy Arrives on Campus Hurricanes, Seminar & Toy Phones Webinar: The Future of Emergency Communication in Higher Ed Getting Ready for HD Voice ACUTA Member Benefit: Free Corporate Webinar Webpage Every Desk a Drafting Table: The Power of a Design Mindset Info Links Fall 2012 Seminar Exhibitors and Sponsors Board Report Bring 8 Fall Seminar Exhibitors and Sponsors Welcome New Members Check It Ou