Corporate brand management imperatives: Custodianship, credibility, and calibration

Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires commitment to three critically important imperatives: senior management custodianship; the building and maintaining of brand credibility; and the dynamic calibration of seven identities constituting the corporate brand constellation. This article draws on research dating back to the 1990s and is also informed by the identity-based view of corporate brands perspective and by recent scholarship on the AC4ID Test—a strategic, diagnostic, corporate brand management framework

Measuring the Performance of Corporate Knowledge Management Systems

Whereas knowledge management systems (KMS) continues to gain popularity as a corporate most advanced information systems, the acceptance of standardized KMS assessment approaches has logged. Developing metrics to assess a corporate KMS is inherently problematic due to the intangible nature of knowledge-based resources, and for the fact that measurement is a precursor to improvement. This is true for knowledge management capabilities of an organization. Nonetheless, assessment is of vital importance for valuation purposes as well as to help managers determine whether particular KMS are effective working. The main focus of this paper is to explain the value of knowledge management and provide a general overview of measurement approaches. Finally, developing an improved measurement system for corporate KMS is considered the key to the competitive success of the organization.Corporate Knowledge, Knowledge Management Systems, Measuring the Performance

Knowledge management challenges in corporate venturing and technological capability building through radical innovations

radical innovation, technological capability, corporate venturing, knowledge management

Student corporate brand identification: An exploratory case study

Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia. Methodology: A theory-building case study within the phenomenological/ qualitative research tradition Findings: The strength of student identification to a corporate brand is predicated on awareness, knowledge and experience of a brand. The data revealed three types of corporate brand identification. This reflects different types of student relationships within the three institutions examined. We categorise these as follows: brand member (a contractual/legal relationship with a corporate brand); brand supporter (a trusting corporate brand relationship) and brand owner (an emotional ownership/relationship with the corporate brand). In explaining the above we view the above states in terms of a corporate brand identification management hierarchy which we categorise as legalisation, realisation and, finally, (brand) actualisation. Senior managers should strive for brand actualisation. Research Limitations: The insights from a single, exploratory, case study might not be generalisable. Practical Implications: We conceptualise that a bureaucratic/product management approach is more likely to result in low brand identification (legalisation); that a diplomatic/communications management approach is more likely to result in moderate brand identification (realisation) and finally, that a custodial/brand values and promise management approach is more likely to result in high brand identification (brand actualisation). These categorisations can have a utility in ascertaining the effectiveness of corporate brand management. Originality/value of paper: Examines multiple student identification (towards a University, Business School and a non degree-awarding Overseas Institute)

The Knowledge Management Practices As Moderator In The Relationship Between Corporate Strategy And Firm Performance Among Public-Listed Organizations In Malaysia

Despite interest in managing knowledge, however, there has been very little research about incorporating the knowledge management practices in the corporate strategy agenda of the organization. Lack of empirical evidence creates a gap between theory and practices of knowledge management in the corporate strategy issues. In this study, the researchers integrate theories on the knowledge-based view and the resources-based view of the firm and strategy to develop a suitable framework and model for knowledge management research; develop a knowledge management construct and empirically tested the research model within the moderation perspective along with the Miles and Snow’s strategy typology. In particular, the influenced of the knowledge management practices as key moderating variable which have been neglected in Malaysian previous studies are examined. The theoretical model is empirically tested using data from 123 public-listed organizations in Malaysia. Data from the survey is analyzed using the higher order interaction effects of the Moderated Multiple Regressions analysis. Results indicate that corporate strategy and the knowledge management practices positively impact firm performance. The moderating effect of the knowledge management practices explains 13% of variance in firm performance increase and beyond the increased explained by the corporate strategy. An important management implication of this study is that it confirms that either the corporate strategy alone or knowledge-related activities alone do not adequately enhance business activities which in turn leads to contribute to the performance of the organizations. Instead, this study suggests that greater utilization of the knowledge management practices in crafting the corporate strategy both in the aspect of operational effectiveness (internally) and strategic positioning (externally) help organizations to pinpoint areas within the organizations where the knowledge management practices is creating value. It is the fit between the organization structure, process and the corporate goals for the knowledge management practices facilitates the success of a good structure, which in turn, leads to better firm performance and contribute the understanding of how the knowledge management practices can improve firm performance

TOWARDS THE BEST MODEL GOOD CORPORATE GOVERNANCE AND KNOWLEDGE MANAGEMENT TO IMPROVE PERFORMANCE THROUGH JOB SATISFACTION

The purpose of this study was to examine and assess the impact of Good Corporate Governance and Knowledge Management on Organizational Citizenship Behavior through the mediation of Job Satisfaction. Quantitative research using questionnaire collection techniques and SEM Smart-PLS, with a saturated sample of 86 employees. Finding, Good Corporate Governance has no effect on Organizational Citizenship Behavior, Knowledge Management has a significant effect on Organizational Citizenship Behavior, Good Corporate Governance and Knowledge Management has a significant effect on Job Satisfaction. Job satisfaction does not mediate the effect of good corporate governance on Organizational Citizenship Behavior, but is able to mediate the relationship between Knowledge Management and Organizational Citizenship Behavior. Interestingly, good company GCG does not necessarily increase employee OCB. GCG which still seems to be carried out only by decision makers in a directed manner so that employees do not feel they are part of the GCG implementation in the company.Tujuan dari penelitian ini adalah untuk melihat dan mengkaji pengaruh Good Corporate Governance dan Knowledge Management terhadap Organizational Citizenship Behavior dalam Memediasi Kepuasan Kerja. Studi kuantitatif menggunakan teknik pengumpulan kuesioner dan Model Persamaan Struktural Smart-PLS, dengan jumlah sampel jenuh sebanyak 86 karyawan. Temuan, Organizational Citizenship Behavior tidak dipengaruhi oleh Good Corporate Governance, Knowledge Management dipengaruhi secara signifikan oleh Job Satisfaction, Knowledge Management dipengaruhi secara signifikan oleh Organizational Citizenship Behavior, dan Good Corporate Governance dipengaruhi secara signifikan oleh Job Satisfaction, Kepuasan kerja mampu memediasi pengaruh Knowledge Management pada Organizational Citizenship Behavior, namun tidak dapat memediasi hubungan antara good corporate governance dengan perilaku kewargaan organisasi. Studi ini berfokus pada OCB, yang memiliki pengaruh luas dan penting terhadap kesuksesan bisnis. Selain itu, meningkatkan pemahaman tentang bagaimana kepuasan kerja, manajemen pengetahuan, perilaku anggota organisasi, dan tata kelola perusahaan yang efektif berhubungan dengan indikator ini

TOWARDS THE BEST MODEL GOOD CORPORATE GOVERNANCE AND KNOWLEDGE MANAGEMENT TO IMPROVE PERFORMANCE THROUGH JOB SATISFACTION

The purpose of this study was to examine and assess the impact of Good Corporate Governance and Knowledge Management on Organizational Citizenship Behavior through the mediation of Job Satisfaction. Quantitative research using questionnaire collection techniques and SEM Smart-PLS, with a saturated sample of 86 employees. Finding, Good Corporate Governance has no effect on Organizational Citizenship Behavior, Knowledge Management has a significant effect on Organizational Citizenship Behavior, Good Corporate Governance and Knowledge Management has a significant effect on Job Satisfaction. Job satisfaction does not mediate the effect of good corporate governance on Organizational Citizenship Behavior, but is able to mediate the relationship between Knowledge Management and Organizational Citizenship Behavior. Interestingly, good company GCG does not necessarily increase employee OCB. GCG which still seems to be carried out only by decision makers in a directed manner so that employees do not feel they are part of the GCG implementation in the company.Tujuan dari penelitian ini adalah untuk melihat dan mengkaji pengaruh Good Corporate Governance dan Knowledge Management terhadap Organizational Citizenship Behavior dalam Memediasi Kepuasan Kerja. Studi kuantitatif menggunakan teknik pengumpulan kuesioner dan Model Persamaan Struktural Smart-PLS, dengan jumlah sampel jenuh sebanyak 86 karyawan. Temuan, Organizational Citizenship Behavior tidak dipengaruhi oleh Good Corporate Governance, Knowledge Management dipengaruhi secara signifikan oleh Job Satisfaction, Knowledge Management dipengaruhi secara signifikan oleh Organizational Citizenship Behavior, dan Good Corporate Governance dipengaruhi secara signifikan oleh Job Satisfaction, Kepuasan kerja mampu memediasi pengaruh Knowledge Management pada Organizational Citizenship Behavior, namun tidak dapat memediasi hubungan antara good corporate governance dengan perilaku kewargaan organisasi. Studi ini berfokus pada OCB, yang memiliki pengaruh luas dan penting terhadap kesuksesan bisnis. Selain itu, meningkatkan pemahaman tentang bagaimana kepuasan kerja, manajemen pengetahuan, perilaku anggota organisasi, dan tata kelola perusahaan yang efektif berhubungan dengan indikator ini

Knowledge management : why do we need it for corporates

This article gives a brief introduction about Knowledge Management (KM), its need, definition, components, KM assets, challenges and processes of KM initiative at any organisation. It also provides a narration on how the KM initiative has been adopted at ICICI OneSource, to support the achievement of its Business Process Outsourcing objectives. Both knowledge sharing as well as reuse need to be encouraged and recognized at the individual employee level as well as the company level. This is best done by measuring and rewarding knowledgeperformance. Sustained strategic commitment and a corporate culture that is conducive to knowledge-performance are vital for success in Knowledge Management. The paper concludes with suggestions for the implication for policy and future practices

The commercialisation of knowledge management practices to k-based development in Malaysia

This paper studies the connection between the commercialization of knowledge management practices and its contributions toward the knowledge-based development in Malaysia. Theoretical relations in this paper were tested through an empirical study carried out among public-listed organisations in the industrial products, consumer products, and service industries in Malaysia. The findings of this paper revealed that it is important for corporations to focus on knowledge management in the development of the organisation’s corporate strategy. Empirical evidence supported the view that firms with knowledge management capabilities and understanding will utilise these capabilities to drive their quality strategy, thus performing better than those that do not. In addition, the finding serves as an initial move among private sector business toward a knowledge-based country. This paper concludes that these practices have a positive incidence not only on the performance of the firm but it also gives some initial contributions toward the development of Malaysia as a knowledge-based country