Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?

In view of the accelerated move of great corporations towards global marketing, the strategic changes of such companies raise interesting questions. Is marketing globalization reaching its limits after years of implementation? Is it time for companies to rethink their strategies and move back, like Coca-Cola, to a multi-domestic marketing approach?Global Marketing, Multi-Domestic Marketing Approach, Brand Equity, Drawbacks of Marketing Globalization, Coca-Cola

Innovation in Marketing Channels

In more recent years, the context of globalization in which market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multichanneling and new roles/specializations that are emerging as new issues.In this context, innovation in marketing channels becomes a complex, multiorganizational, multidisciplinary activity that requires collaboration and interactions across various entities within the supply chain network. In recent years, the innovation processes in marketing channels have occurred with high intensity and speed, especially following the changes spurred by technology that allowed the adoption of more efficient organizational solutions.Retail; Channel Structure; Innovation in Marketing Channels; Retail Technological Innovation; Global Markets

Empirical Evidence of RFID Impacts on Supply Chain Performance

Purpose - The purpose of this paper is to investigate the actual benefits of radio frequency identification (RFID) on supply chain performance through the empirical evidence. Design/methodology/approach - The research reviews and classifies the existing quantitative empirical evidence of RFID on supply chain performance. The evidence is classified by process (operational or managerial) and for each process by effect (automational, informational, and transformational). Findings - The empirical evidence shows that the major effects from the implementation of RFID are automational effects on operational processes followed by informational effects on managerial processes. The RFID implementation has not reached transformational level on either operational or managerial processes. RFID has an automational effect on operational processes through inventory control and efficiency improvements. An informational effect for managerial processes is observed for improved decision quality, production control and the effectiveness of retail sales and promotions coordination. In addition, a three-stage model is proposed to explain the effects of RFID on the supply chain. Research limitations/implications - Limitations of this research include the use of secondary sources and the lack of consistency in performance measure definitions. Future research could focus on detailed case studies that investigate cross-functional applications across the organization and the supply chain. Practical implications - For managers, the empirical evidence presented can help them identify implementation areas where RFID can have the greatest impact. The data can be used to build the business case for RFID and therefore better estimate ROI and the payback period. Originality/value - This research fills a void in the literature by providing practitioners and researchers with a better understanding of the quantitative benefits of RFID in the supply chain

Optimal Supply Network with Vendor Managed Inventory in a Healthcare System with RFID Investment Consideration

Supply Chain Management in the healthcare sector faces several significant challenges, including complexity in healthcare systems, high supply chain costs, balancing quality and costs, delay in delivery, product availability from vendors, inventory waste, and unpredictability and uncertainty. Among those challenges, having an effective inventory management system with an optimal supply network is important to improve the match between supply and demand, which would improve the performance of for healthcare firms. Vendor Managed Inventory (VMI) system is a replenishment solution in which the vendor monitors and decides the time and the quantity of the inventory replenishment of their customers subject to their demand information exchange. A VMI contract in the location-inventory assignment problem is a decision tool for management in the healthcare industry, in which it enables the management to have a cost and service effective decision tool to critically re-evaluate and examine all areas of operations in a SC network looking for avenues of optimization. This dissertation is based on a real-world problem arising from one of the world\u27s leading medical implant supply company applied to a chain of hospitals in the province of Ontario. The chain of hospitals under study consists of 147 hospitals located in Ontario, Canada. The vendor is a supplier of three types of medical implants (a heart valve, an artificial knee, and a hip). In Chapter 2 of this dissertation, we present an optimal supply healthcare network with VMI and with RFID consideration, in which we shed light on the role of the VMI contract in the location-inventory assignment problem and integrate it with both the replenishment policy assignment and the Radio Frequency Identification (RFID) investment allocation assignment in healthcare SC networks using both VMI and direct delivery policies. A numerical solution approach is developed in the case of the deterministic demand environment, and we end up with computational results and sensitivity analysis for a real-world problem to highlight the usefulness and validate the proposed model. We extend our research of integrating the VMI contract in the location-inventory assignment problem with the replenishment policy assignment under a deterministic demand environment to include the stochastic demand environment. The impact of the uncertainty of the demand as a random variable following two types of distributions, normal and uniform distributions, is studied in Chapter 3. Motivated by the lack of investigations and comparative studies dealing with the preference of dealing with VMI contracts to other traditional Retailer Managed Inventory (RMI) systems, we provide in Chapter 4 of this dissertation a comparative study in which we compare the total cost of the VMI system with another two situations of traditional RMI systems: first, a traditional RMI system with a continuous replenishment policy for all hospitals and with assigned storage facilities and second, a traditional RMI system with a direct delivery policy for all hospitals without assigning a storage facility. Computational results, managerial insights, sensitivity analysis, and solution methodologies are provided in this dissertation. Keywords: Vendor Managed Inventory, healthcare system, location-inventory, RFID technology, supply-chain network, stochastic demand, location-inventory assignment problem, and retailer managed Inventory

Toward the Inter-organizational Product Information Supply Chain – Evidence from the Retail and Consumer Goods Industries

Since the 1980s, the retail and consumer goods industries have been making very extensive use of EDI-based data exchange and subsequently developed the vision of Efficient Consumer Response (ECR). In the meantime, a growing number of studies report that poor data quali¬ty, in particular out¬dated or wrong product information, negatively impacts demand and supply chain performance. Whereas prior literature intensively studied the positive effects of information sharing on the coordination of supply and demand, this research is aimed at establishing a basis for understanding the phenomena of the underlying inter-organizational product information supply chain. Using coordination theory as an overarching framework, the main research contribution is a set of dependencies, coordination problems, and coordination mechanisms that characterize the product information supply chain. From an analysis of two retailer-manufacturer relationships, we conclude that flow and sharing dependencies evolve into reciprocal dependencies as the intensity of demand and supply collaboration increases. We also find that industry standards ?notably Global Data Synchronization (GDS) ?do not yet fully cover the inter-organizational coordination requirements that result from the identified set of sharing and flow dependencies

Critical Management Issues for Implementing RFID in Supply Chain Management

The benefits of radio frequency identification (RFID) technology in the supply chain are fairly compelling. It has the potential to revolutionise the efficiency, accuracy and security of the supply chain with significant impact on overall profitability. A number of companies are actively involved in testing and adopting this technology. It is estimated that the market for RFID products and services will increase significantly in the next few years. Despite this trend, there are major impediments to RFID adoption in supply chain. While RFID systems have been around for several decades, the technology for supply chain management is still emerging. We describe many of the challenges, setbacks and barriers facing RFID implementations in supply chains, discuss the critical issues for management and offer some suggestions. In the process, we take an in-depth look at cost, technology, standards, privacy and security and business process reengineering related issues surrounding RFID technology in supply chains

Coordination, Cooperation, and Collaboration: Defining the C3 Framework

The term C3 refers to the framework of coordinative, cooperative and collaborative relationships within the realm of external supply chain partnerships. Each unique partnership offers both benefits and challenges within a supply chain and must be aligned with company and supply chain strategy in order to achieve maximum effectiveness. This paper aims to fill the current void in supply chain literature concerning C3 by defining each term based upon current supply chain research as well as give the most prevalent characteristics and differences between each “C” in this phase model. This research is then compared to the industry through a case study of a major international retailer. Finally, we propose a set of propositions that organizations can use to assess at what level their external relationships reside within the phase model as well as how companies move and evolve their relationships between the levels and what the trigger mechanisms are in this evolution

INDUSTRIAL APPLICATION OF BLOCKCHAIN TECHNOLOGY – ERASING THE WEAKNESSES OF VENDOR MANAGED INVENTORY

Technological advancements, such as machine learning or the concept of blockchain, have the potential to reshape entire branches of industry as a disruptive technology, but also offer the possibility to opti-mize existing processes. In this paper, we present a concept for vendor managed inventory relationships based on blockchain technology. Hence, we initially define necessary processes and transactions that highlight a special need for transparency and trust between the participants. We designed and developed a proof of concept that addresses the weaknesses of current VMI solutions by performing certain process steps in the blockchain. Thus, we implement a method based on smart contracts, which can interact with existing systems by using different data interfaces and therefore represents an application of Blockchain 3.0. The present work is intended to explain the concept to the reader and to support researchers for the future development of further industrial applications of the blockchain

A framework for collaborative planning, forecasting and replenishment (CPFR): state of the art

Purpose– Although many papers purport the significant value attributable to supply chain performance from the use of Collaborative Planning, Forecasting and Replenishment (CPFR), the question of ‘what are the main constructs and efficient framework for successful implementation of CPFR?’ remains largely unanswered. This question will be addressed by identifying and analysing the main constructs for successful implementation of CPFR. This paper attempts first to seek answers to this question. Second, to review the scope and value of CPFR using a devised state-of-the-art taxonomy for the classification of selected bibliographical references and third, to develop a conceptual framework by identifying areas which need more research. Design/methodology/approach– The method underlying this paper followed the steps of a systematic literature review process outlined by Soni and Kodali (2011). The review is based on a total of 93 papers published from 1998 to 2013 on CPFR. Findings– Four main constructs for successful implementation of CPFR have been identified: CPFR enablers, CPFR barriers, trading partner selection and incentive alignment. The findings indicate that there is a need for better understanding of the amount and level of information sharing as an important function of CPFR implementation. The paper also illustrates a number of shortcomings in the current literature and provides suggestions to guide future research on implementing CPFR in different industries. Practical implications– This paper is of interest to both academicians and practitioners as it helps to better understand the concept and role of CPFR in supply chain integration and its implementation results, enablers and inhibitors. The proposed framework in this paper can be used to give insight for future research and practice. Originality/value– The paper offers a framework for the review of previous research on CPFR and identifies the most important shortcomings that need to be addressed in future research. In addition, this review is both greater in scope than previous reviews and is broader in its subject focus