116,238 research outputs found

    Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

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    The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation. Qualitative techniques were used to generate an initial pool of items that capture different levels of consumer engagement with social media brand-related content. Quantitative data from a consumer survey (=2252) was then collected in two phases to calibrate and validate the ensuing scale. Results confirmed the structure and psychometric properties of the CESBC. As expected, each subscale is significantly correlated with nomological network constructs, i.e., brand equity and brand attitudes

    The celebrity factory: new modes of fashion entrepreneurship

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    The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham

    Deconstructing the concept of 'Creative Industries'

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    ‘Creative industries’ and ‘cultural industries’ are terms that tend to be used interchangeably by UK policymakers. However their meanings and uses are in fact very different. In this paper we will be exploring the differences between the two and arguing that, despite how influential it has become, the creative industries definition adopted by the British government is ill conceived in relation to culture. First, it confuses or conflates culture and creativity, two quite different concepts. This is partly because of terminological confusion about the word culture, which we will look at later in more detail. Second, we argue that the UK creative industries definition is wedded to notions of the knowledge economy, within which culture is valued primarily for its economic contribution. The result is a creative industries definition that fails to take account of the importance and distinctiveness of culture – in policy terms the creative arts have been subsumed within a concept which, as we shall show, has no cultural content at all

    The Effects of Technology and Innovation on Society

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    Various models of the information society have been developed so far and they are so different from country to country that it would be rather unwise to look for a single, allencompassing definition. In our time a number of profound socio-economic changes are underway. The application of these theories and schools on ICT is problematic in many respects. First, as we stated above, there is not a single, widely used paradigm which has synthesised the various schools and theories dealing with technology and society. Second, these fragmented approaches do not have a fully-fledged mode of application to the relationship of ICT and (information) society. Third, SCOT, ANT, the evolutionary- or the systems approach to the history of technology when dealing with information society – does not take into account the results of approaches studying the very essence of the information age: information, communication and knowledge. The list of unnoticed or partially incorporated sciences, which focuses on the role of ICT in human information processing and other cognitive activities, is much longer

    Outlook and appraisal [October 2005]

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    The Scottish economy weakened appreciably during the first quarter of this year. The growth of consumer demand is weakening in Scotland and the favourable position relative to the UK is closing

    Understanding the Impact of Rural Electrification in Uttar Pradesh and Bihar, India: Evidence from The Rockefeller Foundation's Smart Power for Rural Development Initiative

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    Launched in 2015, Smart Power for Rural Development (SPRD) is a $75 million Rockefeller Foundationinitiative aimed at accelerating development in India's least electrified states. Through the deploymentof decentralized, renewable energy mini-grids, SPRD has supported the Foundation's vision of speedingthe growth of rural economies, while at the same time improving the lives and livelihoods of poor andmarginalized families and communities.A monitoring and evaluation (M&E) grantee, Sambodhi, was funded to work alongside implementingpartners to measure and document the changes that the initiative is having in people's lives. Sambodhialso collected data to inform decision making and support course correction throughout the initiative'simplementation.This report summarizes M&E data collected in late 2016, covering the period March 2016–August 2016.The sample for this report is 39 sites across Uttar Pradesh and Bihar, consisting of 1,000 households and320 micro-enterprises. Together, these constitute nearly 10 percent of SPRD customers. Another 328non-customer households were consulted to provide a comparative perspective

    Repurposing literacy: the uses of Richard Hoggart for creative education

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    After 50 years, what are the implications of Uses of Literacy for educational modernisation, in the light of subsequent changes from 'read only' literacy to 'read-write' uses of multimedia? This chapter argues that a broad extension of popular literacy via consumer-created digital content offers not only emancipationist potential in line with Hoggart's own project, but also economic benefits via the dynamics of creative innovation. Multimedia 'popular entertainments' pose a challenge to formal education, but not in the way that Hoggart feared. Instead of producing 'tamed helots,' commercial culture may be outpacing formal schooling in promoting creative digital literacy via entrepreneurial and distributed learning. It may indeed be that those in need of a creative make-over are not teenagers but teachers

    El Estado de las cooperativas de consumo: un enfoque de abajo hacia arriba

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    Este trabajo parte de la duda sobre la continuidad y el futuro de las cooperativas de consumo. Para ello, realiza un análisis estadístico de la evolución de la Economía Social y sitúa, dentro del contexto VICA, a las cooperativas de consumo, con una perspectiva escalar que permite tener una visión territorial de Andalucía, España y Europa. Apoyado en el método científico inductivo (análisis descriptivo), la investigación traza la evolución y la situación actual de las cooperativas de consumo, abriendo un debate sobre el estrenado decrecimiento de estas empresas de Economía Social. Las principales derivaciones señalan una situación crítica y una desvinculación del ámbito local. Sin embargo, fuera del cuantitativismo, en las redes sociales, se observa un fortalecimiento de los valores del cooperativismo de consumo que podría abrir una nueva vía de crecimiento.This paper starts from the doubt about the continuity and the future of the consumer cooperatives. To do this, it carries out a statistical analysis of the evolution of the Social Economy and situates, within the VICA context, the consumer cooperatives, with a scalar perspective that allows having a territorial view of Andalusia, Spain and Europe. Based on the scientific inductive method (descriptive analysis), the research describes the evolution and the current situation of the consumer cooperatives, opening a debate about the first decline of these enterprises of Social Economy. The main conclusions show a critical situation and a disconnection from the local scope. However, outside of quantitative, in social networks there is a strengthening of the values of consumer co-operatives that could open a new path of growth
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