32,154 research outputs found
Greedy Maximization Framework for Graph-based Influence Functions
The study of graph-based submodular maximization problems was initiated in a
seminal work of Kempe, Kleinberg, and Tardos (2003): An {\em influence}
function of subsets of nodes is defined by the graph structure and the aim is
to find subsets of seed nodes with (approximately) optimal tradeoff of size and
influence. Applications include viral marketing, monitoring, and active
learning of node labels. This powerful formulation was studied for
(generalized) {\em coverage} functions, where the influence of a seed set on a
node is the maximum utility of a seed item to the node, and for pairwise {\em
utility} based on reachability, distances, or reverse ranks.
We define a rich class of influence functions which unifies and extends
previous work beyond coverage functions and specific utility functions. We
present a meta-algorithm for approximate greedy maximization with strong
approximation quality guarantees and worst-case near-linear computation for all
functions in our class. Our meta-algorithm generalizes a recent design by Cohen
et al (2014) that was specific for distance-based coverage functions.Comment: 8 pages, 1 figur
Sequential item pricing for unlimited supply
We investigate the extent to which price updates can increase the revenue of
a seller with little prior information on demand. We study prior-free revenue
maximization for a seller with unlimited supply of n item types facing m myopic
buyers present for k < log n days. For the static (k = 1) case, Balcan et al.
[2] show that one random item price (the same on each item) yields revenue
within a \Theta(log m + log n) factor of optimum and this factor is tight. We
define the hereditary maximizers property of buyer valuations (satisfied by any
multi-unit or gross substitutes valuation) that is sufficient for a significant
improvement of the approximation factor in the dynamic (k > 1) setting. Our
main result is a non-increasing, randomized, schedule of k equal item prices
with expected revenue within a O((log m + log n) / k) factor of optimum for
private valuations with hereditary maximizers. This factor is almost tight: we
show that any pricing scheme over k days has a revenue approximation factor of
at least (log m + log n) / (3k). We obtain analogous matching lower and upper
bounds of \Theta((log n) / k) if all valuations have the same maximum. We
expect our upper bound technique to be of broader interest; for example, it can
significantly improve the result of Akhlaghpour et al. [1]. We also initiate
the study of revenue maximization given allocative externalities (i.e.
influences) between buyers with combinatorial valuations. We provide a rather
general model of positive influence of others' ownership of items on a buyer's
valuation. For affine, submodular externalities and valuations with hereditary
maximizers we present an influence-and-exploit (Hartline et al. [13]) marketing
strategy based on our algorithm for private valuations. This strategy preserves
our approximation factor, despite an affine increase (due to externalities) in
the optimum revenue.Comment: 18 pages, 1 figur
When Social Influence Meets Item Inference
Research issues and data mining techniques for product recommendation and
viral marketing have been widely studied. Existing works on seed selection in
social networks do not take into account the effect of product recommendations
in e-commerce stores. In this paper, we investigate the seed selection problem
for viral marketing that considers both effects of social influence and item
inference (for product recommendation). We develop a new model, Social Item
Graph (SIG), that captures both effects in form of hyperedges. Accordingly, we
formulate a seed selection problem, called Social Item Maximization Problem
(SIMP), and prove the hardness of SIMP. We design an efficient algorithm with
performance guarantee, called Hyperedge-Aware Greedy (HAG), for SIMP and
develop a new index structure, called SIG-index, to accelerate the computation
of diffusion process in HAG. Moreover, to construct realistic SIG models for
SIMP, we develop a statistical inference based framework to learn the weights
of hyperedges from data. Finally, we perform a comprehensive evaluation on our
proposals with various baselines. Experimental result validates our ideas and
demonstrates the effectiveness and efficiency of the proposed model and
algorithms over baselines.Comment: 12 page
Robust Submodular Maximization: A Non-Uniform Partitioning Approach
We study the problem of maximizing a monotone submodular function subject to
a cardinality constraint , with the added twist that a number of items
from the returned set may be removed. We focus on the worst-case setting
considered in (Orlin et al., 2016), in which a constant-factor approximation
guarantee was given for . In this paper, we solve a key
open problem raised therein, presenting a new Partitioned Robust (PRo)
submodular maximization algorithm that achieves the same guarantee for more
general . Our algorithm constructs partitions consisting of
buckets with exponentially increasing sizes, and applies standard submodular
optimization subroutines on the buckets in order to construct the robust
solution. We numerically demonstrate the performance of PRo in data
summarization and influence maximization, demonstrating gains over both the
greedy algorithm and the algorithm of (Orlin et al., 2016).Comment: Accepted to ICML 201
Importance Sketching of Influence Dynamics in Billion-scale Networks
The blooming availability of traces for social, biological, and communication
networks opens up unprecedented opportunities in analyzing diffusion processes
in networks. However, the sheer sizes of the nowadays networks raise serious
challenges in computational efficiency and scalability.
In this paper, we propose a new hyper-graph sketching framework for inflence
dynamics in networks. The central of our sketching framework, called SKIS, is
an efficient importance sampling algorithm that returns only non-singular
reverse cascades in the network. Comparing to previously developed sketches
like RIS and SKIM, our sketch significantly enhances estimation quality while
substantially reducing processing time and memory-footprint. Further, we
present general strategies of using SKIS to enhance existing algorithms for
influence estimation and influence maximization which are motivated by
practical applications like viral marketing. Using SKIS, we design high-quality
influence oracle for seed sets with average estimation error up to 10x times
smaller than those using RIS and 6x times smaller than SKIM. In addition, our
influence maximization using SKIS substantially improves the quality of
solutions for greedy algorithms. It achieves up to 10x times speed-up and 4x
memory reduction for the fastest RIS-based DSSA algorithm, while maintaining
the same theoretical guarantees.Comment: 12 pages, to appear in ICDM 2017 as a regular pape
- …