23,582 research outputs found
Maximizing Activity in Ising Networks via the TAP Approximation
A wide array of complex biological, social, and physical systems have
recently been shown to be quantitatively described by Ising models, which lie
at the intersection of statistical physics and machine learning. Here, we study
the fundamental question of how to optimize the state of a networked Ising
system given a budget of external influence. In the continuous setting where
one can tune the influence applied to each node, we propose a series of
approximate gradient ascent algorithms based on the Plefka expansion, which
generalizes the na\"{i}ve mean field and TAP approximations. In the discrete
setting where one chooses a small set of influential nodes, the problem is
equivalent to the famous influence maximization problem in social networks with
an additional stochastic noise term. In this case, we provide sufficient
conditions for when the objective is submodular, allowing a greedy algorithm to
achieve an approximation ratio of . Additionally, we compare the
Ising-based algorithms with traditional influence maximization algorithms,
demonstrating the practical importance of accurately modeling stochastic
fluctuations in the system
Theories for influencer identification in complex networks
In social and biological systems, the structural heterogeneity of interaction
networks gives rise to the emergence of a small set of influential nodes, or
influencers, in a series of dynamical processes. Although much smaller than the
entire network, these influencers were observed to be able to shape the
collective dynamics of large populations in different contexts. As such, the
successful identification of influencers should have profound implications in
various real-world spreading dynamics such as viral marketing, epidemic
outbreaks and cascading failure. In this chapter, we first summarize the
centrality-based approach in finding single influencers in complex networks,
and then discuss the more complicated problem of locating multiple influencers
from a collective point of view. Progress rooted in collective influence
theory, belief-propagation and computer science will be presented. Finally, we
present some applications of influencer identification in diverse real-world
systems, including online social platforms, scientific publication, brain
networks and socioeconomic systems.Comment: 24 pages, 6 figure
Shaping Social Activity by Incentivizing Users
Events in an online social network can be categorized roughly into endogenous
events, where users just respond to the actions of their neighbors within the
network, or exogenous events, where users take actions due to drives external
to the network. How much external drive should be provided to each user, such
that the network activity can be steered towards a target state? In this paper,
we model social events using multivariate Hawkes processes, which can capture
both endogenous and exogenous event intensities, and derive a time dependent
linear relation between the intensity of exogenous events and the overall
network activity. Exploiting this connection, we develop a convex optimization
framework for determining the required level of external drive in order for the
network to reach a desired activity level. We experimented with event data
gathered from Twitter, and show that our method can steer the activity of the
network more accurately than alternatives
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