12,729 research outputs found

    ‘I create therefore I virtually exist’: digital content creation, virtual consumption, and motivation in Second Life

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    User-generated content (UGC) has been receiving increasing attention given its spread throughout digital media platforms and applications. Previous research focusing on Web 2.0 based platforms highlighted linkages with personal characteristics, user attitudes, and social as well as individual motivators. Interestingly, UGC has not been addressed on other platforms such as 3D virtual worlds, and the purpose of the current study is to fill this gap in the literature. More specifically, we explore virtual content creation within the particular 3D virtual world of Second Life, via comparing key demographic, usage and motivational attributes of creator versus non-creator residents. Results revealed differential patterns as a function of age, gender and usage. Digital content creators were also more likely to purchase goods reflecting stability, expand greater financial resources on the Second Life Marketplace, and while acknowledging greater difficulty in ease of use, reported higher esteem and self-actualization. Implications for scholars and practitioners are discussed.info:eu-repo/semantics/publishedVersio

    Advances in Social Media Research:Past, Present and Future

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    Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User generated content encourages inquiry and decision-making. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of various fields, including information systems. There exists no comprehensive review that integrates and synthesises the findings of literature on social media. This study discusses the findings of 132 papers (in selected IS journals) on social media and social networking published between 1997 and 2017. Most papers reviewed here examine the behavioural side of social media, investigate the aspect of reviews and recommendations, and study its integration for organizational purposes. Furthermore, many studies have investigated the viability of online communities/social media as a marketing medium, while others have explored various aspects of social media, including the risks associated with its use, the value that it creates, and the negative stigma attached to it within workplaces. The use of social media for information sharing during critical events as well as for seeking and/or rendering help has also been investigated in prior research. Other contexts include political and public administration, and the comparison between traditional and social media. Overall, our study identifies multiple emergent themes in the existing corpus, thereby furthering our understanding of advances in social media research. The integrated view of the extant literature that our study presents can help avoid duplication by future researchers, whilst offering fruitful lines of enquiry to help shape research for this emerging field

    The dominant Law and Economics paradigm regarding “Intellectual Property" – a vehicle or an obstacle for innovation, growth and progress?

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    The term "intellectual property" is a relatively a modern term, first used in its current meaning when the UN established the World Intellectual Property Organization (WIPO) in 1967. Beforehand laws around the world protected various aspects of informational goods - inventions and creations - using separate legal concepts, such as copyright, patents and trademarks, which were not perceived as property rights. This linguistic aspect is by no means anecdotal or marginal as it can be argued that the term "intellectual property" constituted its contemporary meaning including the economic analysis of informational goods and services, as can be demonstrated by the recent call to treat trade secrets not as a contractual agreement but as intellectual property (Epstein, 2005). This paper focuses on the normative analysis of IP rights and criticizes the implicit shift in economic analysis of IP from the incentives paradigm, which is founded upon the public good analysis of neo-classical micro-economic theory, to the new propriety paradigm, which is intellectually founded upon the tragedy of the commons literature. It further criticizes the dominant contemporary Law and Economics writings in this field as pre-assuming information to be an object of property, overlooking its fundamental differences from physical property and thus focusing on its management and maximization of value for its "owners" rather than on its initial justifications and its social value and contribution to innovation, growth and progress.Law; intellectual property; growth; incentives

    Expertise and Knowledge in the Age of Personalized Media: The Case of @anysports.faceonline Blog in the Period from 2018 to 2019

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    Digital age, that we are living in, enables us to instantly access great volumes of various information. The way we acquire, create and distribute knowledge is a subject to continuous transformation caused by the rapid growth of digital content and tools. Nowadays, more and more people give their own contribution in digital knowledge environment by producing and sharing their digital content. This thesis considers the impact that digital culture has put on the way we consume and create knowledge and establish the image of trustworthy expert in a certain field. This research is a case study of the Instagram account @anysports.faceonline. It represents a qualitative research aiming to analyze visual rhetoric and knowledge representation in the @anysports.faceonline blog in order to examine the mechanics of impression management, concerning the establishment and gaining acknowledgement of professionalism / expertise within online environment. By visual rhetoric is meant, in the first place, a form of visual communication the influencer uses. It involves the visual structure, displaying of information, color usage and designing of self-representation. Moreover, this research is not constrained in cultural history only, it refers to other fields such as psychology, sociology, marketing, media and gender studies. However, in order to explain the chosen visual strategies, the object of the research is, firstly, put into a broad cultural context

    Does Technostress Inhibit Employee Innovation? Examining the Linear and Curvilinear Influence of Technostress Creators

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    Despite the increasing quantum of research on technostress, three particularly noteworthy gaps remain. First, though prior studies have described “technostress creators” through the five dimensions techno-overload, techno-invasion, techno-complexity, techno-insecurity, and techno-uncertainty in an aggregated way, they have not adequately considered how these technostress creators individually influence job outcomes. Second, though past organizational research suggests a curvilinear relationship between job stress and job outcomes, research has yet to examine whether the stress-performance dynamics for the technostress context follows the organizational stress literature. Third, even though the literature emphasizes information and communication technology (ICT)-enabled innovation in firms, research has not explored what influence the technostress creators have on ICT-enabled innovation in-depth. Grounding our arguments in the control theory of occupational stress and conservation of resources (COR) theory, we first theorize the linear and curvilinear relationships for each of the five technostress creators with ICT-enabled employee innovation and then test the hypothesized relationships via conducting a survey on organizational employees who regularly used ICTs for professional tasks. The results offer a nuanced understanding about the nature of individual technostress creators and their relationships with ICT-enabled employee innovation. On the practical front, our research paves the way for more meaningful technostress-management strategies in organizations

    The Dynamics of Influencer Marketing

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    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for ""fake news""? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence

    Estimating Emotion Contagion on Social Media via Localized Diffusion in Dynamic Graphs

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    We present a computational approach for estimating emotion contagion on social media networks. Built on a foundation of psychology literature, our approach estimates the degree to which the perceivers' emotional states (positive or negative) start to match those of the expressors, based on the latter's content. We use a combination of deep learning and social network analysis to model emotion contagion as a diffusion process in dynamic social network graphs, taking into consideration key aspects like causality, homophily, and interference. We evaluate our approach on user behavior data obtained from a popular social media platform for sharing short videos. We analyze the behavior of 48 users over a span of 8 weeks (over 200k audio-visual short posts analyzed) and estimate how contagious the users with whom they engage with are on social media. As per the theory of diffusion, we account for the videos a user watches during this time (inflow) and the daily engagements; liking, sharing, downloading or creating new videos (outflow) to estimate contagion. To validate our approach and analysis, we obtain human feedback on these 48 social media platform users with an online study by collecting responses of about 150 participants. We report users who interact with more number of creators on the platform are 12% less prone to contagion, and those who consume more content of `negative' sentiment are 23% more prone to contagion. We will publicly release our code upon acceptance

    Online personal branding in the aftermath of the pandemic: The perspective of different adulthood development stages

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    The COVID-19 global pandemic has changed the way people live and work. The digitization already observed in recent years was further accelerated by the consequences brought by the SARS‑CoV‑2 virus. Professionals from different areas and ages were forced to interact with digital tools and platforms to continue their work at a distance. In addition to these changes, the pandemic brought doubts and uncertainties in professional careers. The need for adaptation was, therefore, even more fundamental for professionals worldwide. Assuming that online personal branding is a valuable strategy for professional differentiation and for attaining a satisfactory career, this qualitative study intended to study different topics within this theme, interviewing individuals from different adulthood life stages. As one of the first cross-sectional exploratory studies on this topic, to the best knowledge of the author, it was possible to understand the perceptions of different audiences, of different ages, and necessarily at different life stages, and draw valid conclusions regarding online personal brands from a broadcaster and receiver perspective. The results suggest that the COVID-19 pandemic acted as an antecedent to the development of online personal brands, as people intensified their use of digital platforms and tools during that period. Still on the use of digital platforms, the different adulthood life stages indicated that they already used the platforms for professional purposes and were used to follow online personal brands. Being with it, aware of what brings them closer and further away from the brands, the benefits, and challenges of developing this activity. Nevertheless, participants’ perceptions differed according to age.Concerning the relationship of developing an online personal brand as a company employee, the results show that despite all the benefits pointed out to both parties resulting from this activity, this action can trigger tensions. The most significant tension factor pointed out seems to be competition related to the personal brand's operation sector. Finally, regarding the future of online personal branding, the results show that it will tend to grow in the future and will be influenced by the legal and technological restrictions that these platforms and those who use them will be subject to. The preferred communication format of the online personal brand will be video, social networks as the platform of choice to develop the personal brand, and the characteristic that the brand must have to be successful is authenticity. At the end, the limitations and future avenues for research will be presented

    Understanding spatial data usability

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    In recent geographical information science literature, a number of researchers have made passing reference to an apparently new characteristic of spatial data known as 'usability'. While this attribute is well-known to professionals engaged in software engineering and computer interface design and testing, extension of the concept to embrace information would seem to be a new development. Furthermore, while notions such as the use and value of spatial information, and the diffusion of spatial information systems, have been the subject of research since the late-1980s, the current references to usability clearly represent something which extends well beyond that initial research. Accordingly, the purposes of this paper are: (1) to understand what is meant by spatial data usability; (2) to identify the elements that might comprise usability; and (3) to consider what the related research questions might be
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