62,944 research outputs found
Comparing Bottled Water and Tap Water: Experiments in Risk Communication
The author discusses results of experiments in risk communication comparing bottled water and tap water
Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility
Current research and practice reports indicate the existence of purchase barriers concerning eco-friendly products, e.g. wood products. These can be ascribed to consumers' mistrust regarding the non-observable environmental impact of wood products. To counter the mistrust, wood products are commonly endowed with eco-labels, which may be perceived mostly as a marketing tool, therefore not fulfilling their intended purpose. Current studies have shown that providing consumers with wood product information based on traceability systems increases product trust and purchase intentions, with those information items most valued by consumers being identified as well. Based on this, the paper proposes a traceability information system for the capturing, processing, and provision of product information using examples of wood furniture. Furthermore, a cost-benefit model for the proposed solution is developed. The calculations indicate the possibility of implementing traceability at the item level based on a four-layer system architecture enabling the capture and delivery of all information valued by consumers at acceptable costs. The proposed system helps to overcome purchase barriers of eco-friendly products, increasing consumers' product trust and purchase intentions
Internet and Users. Who is the Reader?
Internet has turned into a fundamental component of everyday life, as it plays a major role in
advancing the globalization process. Globalization was fostered by the idea of creating equalaccess
opportunities for all and facilitating communication worldwide. Using internet as the core
platform, billions of people try to access and benefit from this opportunity through search
engines, service providers, websites and social media. However, given the profound difference
between internet and userâs languages, users end up on relying on search engines and tools to
translate their ideas into a computer-readable language and derive information from them.
In order to provide the best possible services, search engines and social media need to
accumulate comprehensive data on each userâs identity. The challenge is that once they are fed
with convenient information on each user, they tend to personalize the idea they grasp of him or
her based on their given regulations and policies, which in the mid- and long-term results in
managing usersâ access to information..
By applying the reader-response theory, this paper seeks to focus on the challenges stemming
from the adoption of usersâ personalized profiles by Google, Facebook and Amazon as the most
common part of usersâ performance in internet. It also explores how the reading differences of
the users and the tools result not only in personalized versions of users, but also engender an
unrecognized virtual in-betweenness of usersâ own perception of themselves and the toolsâ
perception of users
The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
This experiment with a representative sample of US adults (N=800) examines the effects of disclosure design characteristics in sponsored news on readersâ ability to recognize such content as paid advertising, and examines whether such recognition differently affects perceptions of legacy and digital-first publishers. Although fewer than 1 in 10 participants were able to recognize native advertising, our study shows that effectively designed disclosure labels facilitate recognition. However, participants who did recognize native advertising had lessened opinions of the publisher and the institution of advertising, overall.American Press Institut
Government Efforts to Aid Consumer Well-being: Understanding Federal Health Warnings and Disclosures
Discount Coupons: Beyond the Price Discount Effect
Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NEC-63 Conference, Toronto, Canada, 1994. Ellen Goddard and Daphne Taylor, editors, pp.42-52.Consumer/Household Economics, Demand and Price Analysis,
ANALYSIS OF CONSUMER ATTITUDES TOWARD NEW FRIED FOOD PREPARED FROM COWPEA FLOUR
American consumers are exposed to thousands of new food products on supermarket shelves each year. For new products, such as akara products, it is crucial to determine consumer preferences and buying intentions. In this study, 346 randomly selected consumers were surveyed to reveal their preference for five akara products prepared from cowpea flour. Preference data were analyzed through use of a multi-ordered response model. Model results indicate that socio-demographic factors were weakly linked to explaining consumer preferences while product characteristics were much more important in preference considerations.Consumer/Household Economics,
Developing a model of the behavioural intentions of older adults towards internet service providers : a UK perspective
Copyright and all rights therein are retained by the authors. All persons copying this information are expected to adhere to the terms and conditions invoked by each author's copyright. These works may not be re-posted without the explicit permission of the copyright holdersCountries around the globe have an ageing population that faces problems such as cognition, memory and visual difficulties. Mobile devices and products are part of daily life and to utilise them the role of internet service providers is essential. This research-in-progress paper aims to identify and evaluate factors that influence the older populationâs (over 50 years) selection of an internet service provider (ISP) as well as their continuous intention and behaviour to remain with the ISP. The outcomes of this research study are aimed at policymakers, academia and industryFinal Published versio
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Need for narrative
What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define narratives, why they need them, and how they experience the effects of need for narrative. The adjoining commentary contributes to the development of videography as an attractive method by introducing the videographerâs perspective and elucidating key story elements that can help satisfy viewersâ needs for narrative. The suggested approach maintains the vivid quality of videography and respects its methodological rigour, while increasing its effectiveness in close alignment with a consumer society that visual communication increasingly permeates. As such, the commentary and the film jointly unveil videographersâ etic and viewersâ emic use and evaluation of the videographic method
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The Mainstreaming of Verbally Aggressive Online Political Behaviors
The purpose of this paper was to investigate the relationship between verbal aggression and uncivil media attention on political flaming. More specifically, this paper examines whether the use of uncivil media programming is associated with the perceived acceptability and intention to engage in aggressive online discussions (i.e., online political flaming) and whether this relationship varies by verbal aggression. The results show that individuals less inclined to engage in aggressive communication tactics (i.e., low in verbal aggression) become more accepting of flaming and show greater intention to flame as their attention to uncivil media increases. By contrast, those with comparatively higher levels of verbal aggression show a decrease in acceptance and intention to flame as their attention to these same media increases.Advertisin
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