The Effects of Trust-assuring Arguments on Consumer Trust in Internet Stores

The difficulty Internet stores face in developing consumer trust is an ongoing impediment to the proliferation of Internet shopping. In order to develop consumer trust, many e-commerce strategies and Website features have been proposed in the IS discipline. Trust-assuring arguments are one proposed feature and refer to a statement or statements offering support for a claim made by an Internet store to address trust related issues. Although trust-assuring arguments are often found in Internet stores, to date little research has examined the effects of the arguments in building consumer trust. To fill the gap, this paper examines the effects of trust- assuring arguments on consumer trust in Internet stores

Cultural effect on electronic consumer behaviour: the effect of uncertainty avoidance on online trust for the Egyptian Internet users

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The ubiquitous nature of e-commerce demands an innovative conceptualization of consumer behaviour that responds to various cultural preferences. Culture has been identified as an underlying determinant of consumer behaviour, and this extends to ecommerce. This research investigates this phenomenon for the Egyptian consumer. This research designed a plausible, integrated framework for investigating the target phenomenon, especially for un-explored cultures. To help to identify salient components of the phenomenon, a three-study exploratory phase, that included: interviews, a survey, and card sorting sessions, was undertaken. The exploratory results highlighted the roles of trust, uncertainty avoidance, Internet store familiarity, and reputation as the main salient factors affecting the perception of the targeted group toward e-commerce. The research hypotheses were then developed based on the exploratory results. Finally, a model testing phase to empirically assess the research hypotheses through a laboratory experiential survey with 370 Egyptian Internet users was undertaken. The experiential survey results support the significant role of the Internet store’s perceived familiarity and reputation as the main antecedents of online trust. The relationship between trust and its two antecedents are found to be culturally sensitive; the high uncertainty avoidance of the consumer is found to be associated with a stronger effect of the store’s reputation on trust, and a stronger effect of store’s familiarity on trust. The research also highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. This research, by providing an understanding of the cultural drivers of e-commerce, contributes to building a theory of consumer’s cultural trust within an Internet store context. The research reports on the development of an integrated cultural trust model that highlights recommendations for expanding the adoption of e-commerce. The systematic research framework, introduced by this research, can be a robust starting point for further related work in this area

User Acceptance Model for Assessing Trust on Electronic Transaction Succession

Trust is very important for the sustainability of an online business. Take care of the trust of customers is a must for an online store that is very different from the normal physical store. Due to a number of situations, the seller and the buyer cannot meet in person, the customer cannot see the products we sell directly and the payment process must be through a bank transfer or with an online payment system. This study report and combine technology acceptance model within an information system (IS) success model in the context to assessing trust on electronic transaction succession. The researcher has developed the model base on the input-process-output the IS success models. Study observes how trust and risk affect an Internet consumer’s related with intention to use. Development of theoretical framework de- scribing that trust making process a consumer uses when purchase. Success of an electronic transaction on many factors, one of the important is trust. Acquiring customer trust depends on many things such as web site, quality service, and trust tendency. This paper analyses the role of trust from the transaction perspective to building customer trust

Viewing generic prescription medicines in Australia - a consumers' perspective

This paper investigates consumer perception on generic medicines in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescription medicines. A research model is developed together with an agenda of nine hypotheses that contain consumer concern, consumer knowledge, attitude towards PGM, willingness to pay more for branded PM, consumer trust in internet shopping, and likelihood not to purchase PGM from legitimate drug store or Internet. Theory of Reasoned Action (TRA) is used to explain the results based on the proposed research model in this study. Mail surveys are implemented to reach mature age population as the segment of the sample. Other relationship within the model and a number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated

PENGARUH KEMUDAHAN PENGGUNAAN, KENIKMATAN BERBELANJA, PENGALAMAN BERBELANJA DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN DI SITUS JUAL BELI ONLINE BUKALAPAK.COM

The advent of internet technology makes trading activities had been developed. Many businesses are using the nternet to conduct commerce, the new emerging business is an electronic commerce (e-commerce). One of the e-commerce that are emerging today is a consumer-to-consumer e-commerce, businesses create a new c2c e-commerce company based called the shopping website. With the shopping website, consumers no longer need to come to a conventional store to get the products they want. The purpose of this research is to know how the influence of the ease of use, shopping enjoyment, purchase experience and consumer trust towards consumer purchase intention on the Bukalapak.com shopping website. The sample in this research were internet users in Indonesia with a minimum age of 17 years who already shop one time on the Bukalapak.com shopping website or other sites, have a device with internet connectivity and bank account to make payments. The samples were 100 people selected using purposive sampling through an online questionnaire. Analysis of the data used in this research are descriptive analysis, multiple linear regression analysis and goodness of fit test. The results of the multiple linear regression analysis is, Y = 0,282 X1 + X2 + 0.098 0.292 + 0.270 X3 X4. The most influential independent variable towards the dependent variable is shopping enjoyment (0.292), followed by ease of use (0,282), consumer trust (0,270) and the last one is purchase experience (0.098). T test results showed that the ease of use, shopping enjoyment, purchase experience, and consumer trust variables have a positive and significant influence towards purchase intention, while the purchase experience variable have a positive and not significant influence towards purchase intention. The coefficient of determination obtained from the independent variable in this research is 63.8%, while the remaining 36,2% is influenced by other variables outside the model of this research

Cultural effect on electronic consumer behaviour

The ubiquitous nature of e-commerce demands an innovative conceptualization of consumer behaviour that responds to various cultural preferences. Culture has been identified as an underlying determinant of consumer behaviour, and this extends to ecommerce. This research investigates this phenomenon for the Egyptian consumer. This research designed a plausible, integrated framework for investigating the target phenomenon, especially for un-explored cultures. To help to identify salient components of the phenomenon, a three-study exploratory phase, that included: interviews, a survey, and card sorting sessions, was undertaken. The exploratory results highlighted the roles of trust, uncertainty avoidance, Internet store familiarity, and reputation as the main salient factors affecting the perception of the targeted group toward e-commerce. The research hypotheses were then developed based on the exploratory results. Finally, a model testing phase to empirically assess the research hypotheses through a laboratory experiential survey with 370 Egyptian Internet users was undertaken. The experiential survey results support the significant role of the Internet store’s perceived familiarity and reputation as the main antecedents of online trust. The relationship between trust and its two antecedents are found to be culturally sensitive; the high uncertainty avoidance of the consumer is found to be associated with a stronger effect of the store’s reputation on trust, and a stronger effect of store’s familiarity on trust. The research also highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. This research, by providing an understanding of the cultural drivers of e-commerce, contributes to building a theory of consumer’s cultural trust within an Internet store context. The research reports on the development of an integrated cultural trust model that highlights recommendations for expanding the adoption of e-commerce. The systematic research framework, introduced by this research, can be a robust starting point for further related work in this area.EThOS - Electronic Theses Online ServiceGBUnited Kingdo

ANALISIS PENGARUH KUALITAS LAYANAN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI NILAI YANG DIPERSEPSIKAN SEBAGAI MEDIASI PADA TOKO ONLINE LAZADA.CO.ID (Studi pada Konsumen Lazada.co.id Kota Semarang)

The technological advances of the modern era led to the increasing penetration of internet users in the world, including Indonesia. This raises increased competition in the business world. This trend caused the emergence of the internet online stores. It is becoming the alternative choice in shopping for consumers. Consumers are not only able to shop in an offline store that requires out of the house, but now with the internet connection consumers can shop from home. It encourages the offline store to follow developments and make its own online store. But in fact the Indonesian people are still hesitant to purchase online. This phenomenon is evidenced by the data that showing of the 20 people there is only one person who bought at the online store, it is lower than offline stores where 20 people are at least 2 people are buying. For the online stores need to know how to increasing consumer purchasing decisions. The purpose of this study was to see how much influence service quality and brand image on perceived value and purchasing decision, and the influence of perceived value and trust towards purchasing decision This study is conducted to consumers who make purchases online at lazada.co.id, where respondents are Semarang people. The samples in this study were 200 respondents. The method of collecting data through questionnaires. The method of data collected through questionnaires. The sampling method in this study is a non-probability sampling with purposive sampling technique. This study uses analytical techniques of Structural Equation Model (SEM), which is estimated by AMOS 21.0. The Result show that the service quality and brand image has a positive and significant effect on perceived value. Service quality, brand image, trust and perceived value has a positive and significant effect on purchasing decision

Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions

With the recent increase in online purchases, organizations have been able to improve their capacity to collect, store and profit from personal and financial data gathering. Online purchases occur in an environment characterized by higher risk levels surrounding the transaction. Several payment strategies can be applied in order to mitigate the consumers’ perceived risk and increase trust levels. The present study intends to understand how the presence of internet seals of approval, and the reputation of the payment provider impacts consumer trust and online payment perceived risk. The study uses four randomized experimental setups to manipulate the independent variables, on a sample size of 324 valid responses, the majority of responses are from people between the ages of 18 and 25 years old. The study results demonstrate that new online vendors can mitigate these variables by investing in a payment strategy that combines the presence of internet seals of approval logos together with the presence of payment providers with low reputation

Critical review of the e-loyalty literature: a purchase-centred framework

Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage

National culture and on-line trust: a study of internet Egyptian users

This research-in-progress investigates cultural issues in e-commerce trust. An experiential survey was conducted with three hundred and seventy Egyptian Internet users, exploring two book-seller web sites. Structure equation modeling analysis suggested that, for the target sample, perceived reputation and perceived familiarity with an Internet store have significant effect on building trust for that store. The paper discusses the importance of these two factors within the Egyptian culture