Intention to use RFID-enabled services : theoretical review and case study

This thesis attempts to shed some light over the antecedents of customer’s intention to use Radio Frequency Identification (RFID)-enabled services. Former research has primarily been concerned with the acceptance and implementation of RFID systems in cost-conscious businesses mainly focusing on enhancing efficiency in supply managements or the logistics process. As RFID-technology is increasingly introduced into the world of the consumers, little research has been conducted in the pursuit to understand these intention and adoption processes. A research model is proposed. Theoretically founded on the Unified Theory of Acceptance and Use of Technology (UTAUT), the model is extended with three additional direct determinants namely; Perceived Risk Harm, Emotions, and Experience. The extension is based on empirical studies and additional affective theories. In addition, situational context and perception of control are selected as moderators. The potential influences of moderating variables have up until now been poorly investigated, and by adding these to the model a more holistic picture of the adoption processes is suggested. 560 independent survey respondents make up the data material from which the conclusions have been drawn. The results indicate that extending UTAUT with the suggested antecedents of intention does not significantly add to the predictive validity of the model, with only experience as an added antecedent posing any influence on intention. Only two UTAUT determinants were reported to exert any significant influence on intention. Performance expectancy (system characteristic) and anxiety (personality trait) were found to be robust determinants of intention unaffected by both situational context and perception of control

Ubiquitous Advertising in Emerging Market, An Empirical Study on the Adoption and Continuous Usage of SMS Advertising in Tanzania

The ubiquity characteristic of SMS message persuade the marketers to extend market coverage through the adoption of mobile advertisiment. SMS became the new innovated opportunity of marketing communication, which is the easier method in delivery of advertising messages. This opportunity cannot be granted without the consumer’s willingness to adopt this new media to be their marketing communication channel. This article determine the behavior intention to adopt SMS advertising among mobile phone users in Tanzania. Applying the extended UTAUT2 model extending with content design to explore the motivating factors on adoption intention. Linear Regression analysis and Structural Equation Model in Amos LISREAL method version21 used. Results statistically confirms performance expectancy, effort expectancy, social norms, content design and hedonic motivation have effect on behavior intention to adopt the SMS advertising.  Uses of the phone (text message) significantly affected by performance expectancy in predicting the continuous usage of SMS ad. Facilitating condition reveled no effect on the adoption of SMS ad. Adoption of SMS ad significantly moderated by age and education, while gender has no effect. The study provide insight in proper segmentation of the market, designing relevant content that are user friendly and gratify the consumers’ goal oriented before embarking to new innovated SMS advertisement channel. Limitation has been cited and proposed for further research. Keywords: Ubiquity, SMS advertising, Adoption

Explaining Adoption of Pervasive Retail Systems with a Model based on UTAUT2 and the Extended Privacy Calculus

The advent of e-commerce puts traditional retail companies under a lot of pressure. A way retailers try to attract more customers to their physical stores is by offering online services on the retail sales floor. Such services are enabled through pervasive retail systems. These systems, however, do not only offer new opportunities but also bear risks for retailers because they heavily depend on privacy-related data, which customers could perceive as a potential privacy threat. In the present paper, we thus investigate the antecedents of customers’ usage intention towards such systems and the trade-off between the perceived benefits and the perceived privacy costs that are associated with their use. To this end, we propose a model based on the most recent version of the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Extended Privacy Calculus Theory. We validate our model considering a smart fitting room application and show that the model is able to explain 67.1% of the variance in the behavioral intention to use the system and 43.1% of the variance in a person’s willingness to disclose private information. Our results can be leveraged to design pervasive systems that are perceived as valuable instead of privacy threatening

Knowledge Profile in PAJAIS: A Review of Literature and Future Research Directions

It is our pleasure and honor to be the Editor-in-Chief of the Pacific Asia Journal of the Association for Information Systems (PAJAIS). After cultivating over a decade, PAJAIS has become an important platform for researchers to share their high-quality papers. The mission of PAJAIS is to be a leading IS journal. Although the journal intends to have close ties with the communities in Asia Pacific regions, it is an open platform that welcomes submissions on any IS-related topics from authors around the world. In order to provide readers with a better understanding of the profile of PAJAIS, this editorial is the first in the series to summarize what has been published. Our founding editor, Prof. Ting-Peng Liang, and I started this series with a discussion of the publications in PAJAIS

Consumer adoption of new technologies : the role of perceived risk

Driven by perceived Internet technology advantage and significant market potential, this study focuses on the impacts of Perceived Risk and Trust Belief on Behavioural Intention to use hotel e-booking services in Saudi Arabia. The study employs the UTAUT2 (Unified Theory of Acceptance and Use of Technology ІІ). The objective is to establish and assess a new model that can be used to determine the various elements, which impact usage behaviour among customers of hotel e-booking services. This study places special emphasis on the unique role of trust belief, and the perception of risk.The data were collected from a cross-sectional survey of 465 respondents. Partial Least Squares-Structured Equation Modelling (PLS-SEM) was employed in analysing the data. Our study adds to the current literature by proposing new variables linking ‘Perceived Risk’ and ‘Trust Belief’ to the UTAUT2. Furthermore, this study provides a response to appeals for further examination and use of aspects, which enlarge the tools, and usage of UTAUT2. The research model represents a pioneering study integrating perceived risk from consumer adoption of new technology literature, employing the UTAUT2 model to assist in initiating the integration of multi-disciplinary research in electronic marketing. In this research, Trust Belief (TR) was hypothesized, for first time, as a mediator that mediates the influence of Perceived Risk (PR) toward Behavioural Intention (BI). It was found that trust belief completely mediates the negative relationship between perceived risk and behavioural intention.Within the context of electronic booking in the hospitality industry in Saudi Arabia, this research provides the first attempt in which the UTAUT2 model is employed to identify the various factors that impact a consumer’s choice to embrace and utilise hotel e-booking services. All constructs within the UTAUT2 model exhibited a significant and sufficient extent of discriminant and convergent validity and reliability, except for the construct of facilitating conditions. The results provide backing for utilising the UTAUT2 model for predicting consumers’ intention to adopt and utilise e-booking hotel services within the context of Saudi Arabia. Therefore, this study offers valuable contributions to the existing body of literature, by investigating the validity and reliability of the UTAUT model, originally developed for the Western world, to clarify parallel behaviours in a non-Western context

Developing design process model and measuring acceptance of polytechnic cooperative e-retail website

Research on the process model of e-retail web design using Content Management System (CMS) remains scarce. CMS is one way of developing website quickly, with less cost and usage of IT expertise. Researchers mostly focus on identifying the significant relationship towards particular website especially on web design and suggest for practical implementation. Previous studies on web development are on the architecture of CMS while the use of CMS attracts little interest among researchers. Only a number of researchers concentrate on the process development of e-retail website especially using CMS. To fill the practical gap, this research proposed a process model of e-retail website through SDLC and extended the model with the introduction of internet marketing. It was tested in the development of a e-retail website. Each stage is discussed in details along the way of the web development. After the website was successfully developed, this research examined the acceptance of e-retail website by measuring consumers’ behavioural intention and actual usage using Unified Theory of Acceptance and Use of Technology (UTAUT). In addressing the theoretical gap, this research provides an empirical test of three forms of self-efficacy (Computer Self-efficacy, Internet Self-efficacy, and Online Shopping Self-efficacy) and anxiety (Computer Anxiety, Internet Anxiety, and Online Shopping Anxiety) towards behavioural intention to shop online. The research subjects were 91,830 polytechnic students from 33 polytechnics in Malaysia. A total of 357 fulltime polytechnic students from five polytechnics in Malaysia have been involved in this research. From a list of students’ name, self-administered survey questionnaires were distributed at response rate of 77.8%. Correlation and Multiple Regression were used to test the significant relationship while Hierarchical Regression was used to test the moderator of gender. The research reveals that Performance Expectancy, Social Influence, Facilitating Condition and Online shopping Self-Efficacy are found to have significant effect on students Behavioural Intention to use polytechnic co-operative eretail business. E-retailer needs to encourage the potential customer to make on-line purchasing because it is no longer a norm against the use of the Internet and computer. The process model is readily transferable to another website so that it describes as sufficient for use. The future research shall apply the extended UTAUT in different subject (adult) and the process model shall extend until the Return on Investment (ROI)

Security Risk Tolerance in Mobile Payment: A Trade-off Framework

Security is identified as a major barrier for consumers in adopting mobile payment. Although existing literature has incorporated security into the Technology Acceptance Model (TAM), the Unified Theory of Acceptance, and the Use of Technology (UTAUT) and it has investigated the way in which security affects consumers’ acceptance of mobile payment, security is a factor only in diverse research models. Studies of mobile payment that focus on security are not available. Additionally, previous studies of mobile payment are based on Direct Carrier Billing- (DCB)-based mobile payment or Near Field Communication- (NFC)-based mobile payment. The results regarding security might not be applicable to Quick Response (QR) code-based mobile payment, the format that has become prevalent in recent years. As such, this study focuses on security of using mobile payment and develops a benefit-cost appraisal and a trade-off framework by integrating the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), the Protection Motivation Theory (PMT), and the Rational Choice Theory (RCT). Particularly, this study introduces security risk tolerance into mobile payment study and sets it as the dependent variable. This study proposes that consumers’ security risk tolerance is shaped by their benefit-cost appraisal and their tradeoff process, regarding the use of mobile payment. Based on an online survey that collected data from 324 respondents in China, this study empirically tests and validates the research model. The findings suggest that consumers’ perceived benefit in using mobile payment is positively related to their security risk tolerance, whereas their perceived cost of using mobile payment is negatively related to their security risk tolerance. Convenience, safety, and savings positively affect consumers’ perceived benefit. The security threat positively affects consumers’ perceived cost. Payment tradition moderates consumers’ benefit-cost appraisal and trade-off process, but normative beliefs do not have a significant moderating effect. Self-efficacy only moderates the relationship between consumers’ perceived cost and their security risk tolerance. This study finds that males and females complete their benefit-cost appraisal and their trade-off process regarding security of using mobile payment very similarly. Gender differences only exist in the relationship between savings and consumers’ perceived benefit of using mobile payment

Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead

The unified theory of acceptance and use of technology (UTAUT) is a little over a decade old and has been used extensively in information systems (IS) and other fields, as the large number of citations to the original paper that introduced the theory evidences. In this paper, we review and synthesize the IS literature on UTAUT from September 2003 until December 2014, perform a theoretical analysis of UTAUT and its extensions, and chart an agenda for research going forward. Based on Weber’s (2012) framework of theory evaluation, we examined UTAUT and its extensions along two sets of quality dimensions; namely, the parts of a theory and the theory as a whole. While our review identifies many merits to UTAUT, we also found that the progress related to this theory has hampered further theoretical development in research into technology acceptance and use. To chart an agenda for research that will enable significant future work, we analyze the theoretical contributions of UTAUT using Whetten’s (2009) notion of cross-context theorizing. Our analysis reveals several limitations that lead us to propose a multi-level framework that can serve as the theoretical foundation for future research. Specifically, this framework integrates the notion of research context and cross-context theorizing with the theory evaluation framework to: 1) synthesize the existing UTAUT extensions across both the dimensions and the levels of the research context and 2) highlight promising research directions. We conclude with recommendations for future UTAUT-related research using the proposed framework

Consumers‘ Intention to Adopt Mobile Marketing in Rural Areas. The Case of South Region in Unguja

The explosive use of mobile phones facilitates the introduction of different mobile app services which become an essential part of daily life. This forces the business vendors to place individually targeted marketing messages through mobile phones to ensure easy access to the service since the mobile phone is in the hands of owner all the day long. Most of the studies in mobile marketing adoption focused on urban and university consumers. This study aims to investigate the perception of consumers in rural areas on their intention to adopt mobile phone applications such as mobile marketing. A cross-sectional survey was conducted to collect data through self-administered questionnaires to consumers in two villages in the South district of Unguja. Confirmatory factor analysis and Structural Equation modeling were used to test the relationship of the constructs on the extended TAM model. The results show that perceived usefulness, perceived ease of use, and facilitating conditions were the significant determinants of behavioral intention to adopt mobile marketing to consumers of rural areas. The Implications and limitations of the research were discussed

extending the expectation confirmation model

Tam, C., Santos, D., & Oliveira, T. (2018). Exploring the influential factors of continuance intention to use mobile Apps: extending the expectation confirmation model. Information Systems Frontiers, 1-15. https://doi.org/10.1007/s10796-018-9864-5The use of mobile applications (apps) has been growing in the world of technology, a phenomenon related to the increasing number of smartphone users. Even though the mobile apps market is huge, few studies have been made on what makes individuals continue to use a mobile app or stop using it. This study aims to uncover the factors that underlie the continuance intention to use mobile apps, addressing two theoretical models: Expectation confirmation model (ECM) and the extended unified theory of acceptance and use of technology (UTAUT2). A total of 304 questionnaires were collected by survey to test the theoretical framework proposal, using structural equation modelling (SEM). Our findings indicate that the most important drivers of continuance intention of mobile apps are satisfaction, habit, performance expectancy, and effort expectancy.authorsversionpublishe