947,420 research outputs found

    The consumer experience of holidays booked via daily deal promotions: An online content analysis of traveller reviews

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    The consumer experience of holidays booked vi

    The consumer experience, a study of Southampton

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    In Saxon times Southampton was a small trading port, today it is a regional shopping centre. It has seen many changes over the years for example, the opening of West Quay which has enhanced the shopping experience, the Blitz that destroyed much of the city centre. The viability of the city has been dependent on a number of factors, its merit as a port, war, its popularity as a tourist destination, and the council’s willingness to change. This paper tracks the major changes in Southampton and considers how these have impinged on the Southampton shopper’s experience. It examines the growth of the retail offer from Saxon times. The information in earlier times is patchy, but the Regency period is rich in descriptive data due to the city’s popularity with the London Set. From c1850 data in the form of census, directories and newspapers have been consulted. It is not however just the retail outlets that make a city a destination of choice, it is the other features, cultural aspects, facilities, and transport links. These aspects are also explored in order to determine the compete offer that was available to the consumer throughout the time period. From offering unique craft products and rare items from abroad it has turned into a clone town. Southampton is due to see the opening of IKEA in spring 2009, and although this may increase visitors to the edge of the city the problem still remains, how does Southampton offer the customer a unique experience that gave its past success

    Antecedents of consumer brand loyalty in the Chilean wine industry

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    The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands. The authors empirically test a model of wine brand loyalty in a Latin American context which considers wine brand trust, brand satisfaction, wine knowledge and wine experience as antecedents. Hypotheses are tested with structural equation modeling (SEM). Findings show that wine experience is positively related to brand trust and brand satisfaction. In addition, results show that consumer satisfaction with a wine brand is the strongest driver of brand loyalty

    Designing appliances for mobile commerce and retailtainment

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    In the emerging world of the new consumer and the `anytime, anywhere' mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plain and utilitarian become entertainment devices and on the other, for the effective design of consumer appliances it becomes paramount to employ multidisciplinary expertise. In this paper, we discuss consumer perceptions of a retailtainment commerce system developed in collaboration between interactivity designers, information systems engineers, hardware and application developers, marketing strategists, product development teams, social scientists and retail professionals. We discuss the approached employed for the design of the consumer experience and its implications for appliance design

    Women, Children and Hospitable Spaces

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    This paper argues that the patronage of women with children has been largely ignored by hospitality academics. It establishes the context for the study of the subject as well as helping to set the research agenda by reviewing existing literature, identifying relevant bodies of literature which may underpin the future study of the subject, and pointing to gaps in current knowledge. The paper discusses the organisational challenges and opportunities in targeting or hosting these consumer segments. It focuses on venue design, facilities and the spatial strategies for accommodating women with children in venues. The paper also discusses issues concerning emotional labour and consumer co-creation, and it argues that studies of consumer experience in hospitality need to shift emphasis from dyadic relationships, involving hosts and guests, to considering triadic relationships, involving hosts, guests and others, including other guests and consumers not directly involved in the consumption experience

    Using grounded theory to model visitor experiences at heritage sites: methodological and practical issues

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    Purpose – The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets of the grounded theory approach are contrasted with more traditional assumptions and methods used in consumer research. Design/methodology/approach – The approach is based on qualitative methods and a series of systematic ethnographic procedures, which along with the simultaneous processes of data collection and analysis, lead to the development of an inductive derived grounded theory of the visitor experience. In order to develop a model of the interactive experience of visitors to heritage sites, case studies are conducted at three World Heritage Sites in Thailand. Findings – The findings indicate that the grounded theory approach has the potential to reveal a rich and deep understanding of visitor experiences, including the ways that visitors interact with the site, their interpretation of the site, and the meaning of the site for them. Practical implications – It is suggested that the grounded theory approach can be a valuable tool in exploring the insights and meanings of visitors' experience and could be applied to future research in consumer behaviour. There are practical implications of this kind of research for the management of heritage sites in terms of visitor expectations, interactions and interpretations. Originality/value – This study has developed a model of the experience and interaction of visitors to Thai World Heritage Sites which could be applied to other heritage sites. It illustrates the theoretical and practical issues of grounded theory approach to exploration and inductive development “interactive experience” of visitors at heritage sites. This is a qualitative research approach that could be adopted for a range of experience based industries such tourism, leisure and hospitality

    Consumer acceptance of provitamin A orange maize in rural Zambia:

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    This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on consumer acceptance. Finally, it assesses whether product experience in a home-use setting influences the magnitude of premiums or discounts. The results suggest that (a) the negative perception of yellow maize does not affect orange maize which is well liked, (b) there is a premium for orange maize with nutrition information, (c) the mode of nutritional-message dissemination does not have a large impact on consumer acceptance, and (d) product experience does not translate into lower willingness to pay for orange maize.maize, willingness to pay, consumer acceptance,

    Using grounded theory approach: theoretical and practical issues in modelling heritage visitor experience

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    Purpose ? The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets of the grounded theory approach are contrasted with more traditional assumptions and methods used in consumer research. Design/methodology/approach ? The approach is based on qualitative methods and a series of systematic ethnographic procedures, which along with the simultaneous processes of data collection and analysis, lead to the development of an inductive derived grounded theory of the visitor experience. In order to develop a model of the interactive experience of visitors to heritage sites, case studies are conducted at three World Heritage Sites in Thailand. Findings ? The findings indicate that the grounded theory approach has the potential to reveal a rich and deep understanding of visitor experiences, including the ways that visitors interact with the site, their interpretation of the site, and the meaning of the site for them. Practical implications ? It is suggested that the grounded theory approach can be a valuable tool in exploring the insights and meanings of visitors' experience and could be applied to future research in consumer behaviour. There are practical implications of this kind of research for the management of heritage sites in terms of visitor expectations, interactions and interpretations. Originality/value ? This study has developed a model of the experience and interaction of visitors to Thai World Heritage Sites which could be applied to other heritage sites. It illustrates the theoretical and practical issues of grounded theory approach to exploration and inductive development ?interactive experience? of visitors at heritage sites. This is a qualitative research approach that could be adopted for a range of experience based industries such tourism, leisure and hospitality

    Measuring consumer experience at the retail context: development of ConEx scale

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    Purpose: The purpose of this study is to conceptualize and develop a scale to measure consumer experience at the retail context. Design/methodology/approach: A questionnaire survey was conducted with a sample of 164 undergraduates of one of the state universities in Sri Lanka. Five dimensions of the consumer experience were identified by the exploratory factor analysis conducted with 21 measurement indicators. Confirmatory factor analysis was conducted with the five-factor measurement model and resulted in a five-dimensional structure for consumer experience with 14 measurement indicators. Findings: The study concluded that the consumer experience was a multidimensional construct, comprising the dimensions of virtue, equanimous, amusement, rapture, and strange. The multidimensional nature of consumer experience which was explored will help marketers to focus on the areas in which consumer experience enhancement is required and consumer experience strategies also can be designed according to the multidimensional aspects of consumer experience.   Originality: The study developed a Consumer Experience scale (ConEx scale) which can be used to examine the consumer experience in the retail context. The multidimensional structure of ConEx also concerns the hedonistic perspective of consumer experience. Implications: The customer experience in retail sector can be addressed through customer emotions. The explored dimensions of customer experience provide important implications for practitioners by offering new ways to explore customer emotions in retail setting. Keywords: Consumer emotions, consumer experience, experience marketing, retailing, ConEx Scal
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