Concept of a system for Addressing Bad Publicity in Social Media Using Knowledge in Business Process Models

In this work in progress research paper we describe a concept of a computerized system which can help in addressing the issue of bad publicity on blogs posted on platforms such as tumblr or wordpress, twitter, facebook and/or other public internet forums such as CNET. There are three parts to solve the problem. First, identifying and searching the web for such comments and creating a bag of words from every such comment. Second, creating an index of words occurring on process models and assign them weightage in different process models based on their frequency of occurrence. Third, to create an association between the bag of words derived from the comment and the process models using the index of words. Once the comment is associated to process model it can be directed to the process model owner for appropriate action. Thus knowledge inside the process models is used for directing the complaints towards relevant executives. This invention can also help in other similar uses such as software maintenance, automated process support, help desk etc where requests in natural language can be automatically assigned to relevant person based on their job description or process description or process map

The Marketing of Political Candidates: Current Tactics and Future Strategies

Alexander Haig, Jr., a 1988 presidential hopeful, remarked, concerning campaign politics: I have learned the secret of life--it\u27s in marketing (1986). The emergence of marketing in non-business organizations, so well documented in recent writings, is accented by its ascendancy in politics (Laczniak and Caywood 1987; Four More years 1985; Mauser 1983; Rothschild 1978). Any campaign manager interested in applying orthodox marketing principles to his or her craft will find the use of marketing techniques in the political sphere particularly instructive

Entrepreneurial Literary Theory: A Debate on Research and the Future of Academia

Across the world at present, researchers and teachers are being exhorted to become entrepreneurial. Universities are being restructured accordingly. The debate presented in this book considers what that involves and portends for academia. Literary studies are often regarded as the most resistant to – unfit for – entrepreneurial purposes. Literary research is therefore taken as a baseline for this debate. The uneasy place of literary research within profit-driven academia is revealing of the prevailing conditions for scholarship in all areas. Questions that are raised and discussed here include: What does doing research for the public good mean? What is the relationship between profits and benefits from research? What are applied and basic research? Are concepts of academic freedom and disinterestedness meaningful? What is the relationship between corporate and academic research? Are skills and knowledge different? Can pursuits like close reading and text interpretation be made profitable? What is literary value and how can it be measured? Can the literary system be modelled to profitable ends? Can university teaching be automatized? What are the differences between a standard publication agreement and a scholarly publication agreement? How can digital and open-access academic publication be made profitable? Does the academic monograph have a future? What sorts of knowledge and skills inform entrepreneurial leadership

Communicating Climate Change: A Literature Review

For climate scientists, climate change is a problem that has a significant chance of having catastrophic environmental, social and economic consequences during the course of this century. In contrast, public opinion seems to regard with scepticism the pronouncements on climate change that emanate from the scientific community. Why the difference? This is what our research project was designed to examine. Or to put it another way: Assuming that the scientific information is correct, and that without a dramatic change in technology (and policy to promote such a change) there would be a significant risk of man-made, global catastrophe, what must be done to communicate this urgent issue to the public? We have approached the analysis of this problem by reviewing the literature on communicating climate change. By organising the literature according to the role of the major groups of participants in the information transfer process, useful insights can be gleaned. These groups include scientists, business, the government, the media and the general public. This analysis leads to an overall model of the information transfer process that highlights various issues including the role that the media plays as a lens through which the public observes scientific results.Climate change, media, scientists, business, government, the general public, literature review, Environmental Economics and Policy, Marketing, Resource /Energy Economics and Policy, 1402,

Critical reflections on tourism: Phenomenological perspectives on global-South, degrowth and the role of visual aids

From a critical phenomenology perspective, it is possible to interpret tourism as an open arena where different players interact, thus illustrating the rationale behind their epistemic positioning. Tourism, as an economic sector, is both a product and a producer of what is happening at global level. This to-and-from mutual determinations may be exemplified by visual aids that help to map the conceptual models that shape scientific debate. The research objective of the present study is to critically explore the theoretical potential of the global-South paradigm in order to bring a better understanding of tourism, illuminating the creative tensions that are shaping this dynamic, complex, multifactorial and structuring sector. The global-South paradigm involves degrowth theories and other non-orthodox economic perspectives that determine how cities, communities and territories manage their symbolic and intangible heritage that, in turn, determine decision-making, political debate and, ultimately, the living conditions of their population. The contribution of the present research is to draw together a plethora of academic schools of thought that may help to critically identify the active forces in the tourism sector. The goal is not to offer detailed scientific evidence of the social, economic and political strains in tourism but to indicate and to highlight the potential that is already there to be explored in open reflection and in theoretical incursions, contributing to expand the horizons of thought and action of contemporary societies

Celebrity, Democracy, and Epistemic Power

What, if anything, is problematic about the involvement of celebrities in democratic politics? While a number of theorists have criticized celebrity involvement in politics (Meyer 2002; Mills 1957; Postman 1987) none so far have examined this issue using the tools of social epistemology, the study of the effects of social interactions, practices and institutions on knowledge and belief acquisition. This paper will draw on these resources to investigate the issue of celebrity involvement in politics, specifically as this involvement relates to democratic theory and its implications for democratic practice. We will argue that an important and underexplored form of power, which we will call epistemic power, can explain one important way in which celebrity involvement in politics is problematic. This is because unchecked uses and unwarranted allocations of epistemic power, which celebrities tend to enjoy, threaten the legitimacy of existing democracies and raise important questions regarding core commitments of deliberative, epistemic, and plebiscitary models of democratic theory. We will finish by suggesting directions that democratic theorists could pursue when attempting to address some of these problems

Shorting ethos?: Aristotelian ethos in the context of corporate reputation, persuasion and shared values

Corporate ethics is a complex field of study that focuses on the sources and role of moral expectations among modern corporate stakeholders. While there has been significant theoretical development and adoption by practitioners on the topic over the past thirty years in the field, ethical scandals persist, almost at unprecedented levels. The pressure to meet short term shareholder financial targets, the lack of consistency and clarity of moral expectations among stakeholders, the corporation as an imperfect social environment, all contribute to the status quo where corporate ethics can be a familiar but elusive goal. At the same time, there have been fundamental changes in the flow of information recently. Information now flows as speeds and volumes unimaginable thirty years ago. More importantly, it now flows through very decentralized patterns such as social media which have changed the ability of corporations to manage their reputation and brand. This paper focuses on one concept within the broader field of ethics, virtue, in an attempt to better understand the role that it currently plays, but also could play, in business ethics by studying its application in persuasion. Chapter I provides an overview of the concept of ethos which can be roughly translated as moral character, and positions it in the context of the modern corporation. Corporate moral character is evidenced through the decisions a company makes via its decision-makers and actors, which often have an impact on the various stakeholders including customers, clients, the government etc. Chapter II traces the relationship between virtuous conduct and corporation reputation management. It proposes that virtue, through its role in ethos can be intrinsically beneficial to a corporation and a competitive advantage in the marketplace in terms of corporate reputation, which is increasingly viewed as a valuable asset. According to Aristotle, Ethos has three components; virtue, practical wisdom and goodwill towards others (Arist. Rhet I.2,1356a). Ethos is a critical element to persuasion along with pathos (use of emotion) and logos (use of logic); speakers that embrace all three in a message will be more persuasive. Corporations routinely rely on persuasion to be effective and successful, from advertising to sales, to employee relationships. Chapter III then proposes corporate virtue as a form of Shared Value (SV), a theory proposed by Porter and Kramer (2011). While Shared Value has received critical acclaim over the years as an economic theory effectively and efficiently promoting the interests of the broader society at the same time as the interests of the modern corporation, the theory has been challenged more recently for its lack of clear definition and ability to be implemented properly. This chapter argues that corporate virtue meets the qualifications of Shared Value, and should be promoted within corporations in view of its influence on persuasion, positively benefitting the company, and the positive effects that virtue has on corporate stakeholders like society, employees, government etc. Chapter IV explores the concept of persuasion at a higher level, particularly as it can be related to organizational communications and organizational rhetoric. Persuasion is a concept that has likely existed as long as there has been communication.. The study of persuasion can be traced back to ancient Greece where Aristotle put structure to the process as a means of creating an educated citizen, an element critical to emerging democracies. The chapter is framed around the notion that persuasion as a means of attitude change can be developed in a more instrumental manner characterized by one way communication such as traditional marketing and public relations efforts. The chapter proposes that persuasion can also be developed in a more deliberative manner, which is supported in the etymological root persuadere, emphasizing a more ethical discourse including two way communication and more equal bargaining position. It then looks at how persuasion is developed in the organizational context today, including advances in the social sciences to better understand the mechanisms of persuasion including the Elaboration Likelihood Model, inoculation theory model and expectancy value theory, suggesting that persuasion in a deliberative manner is underdeveloped in organizational rhetoric. Lastly, Chapter V describes the advent and implications of corporate reputation risk through the case study of Goldman Sachs in 2008. Reputation risk develops when actual corporate behaviour deviates from the reputation that the corporation has among its stakeholders in regards to any particular trait. To the degree there is a difference between a corporation’s reputation or how it is perceived in regards to a particular topic such as product quality, timeliness, altruism, truthfulness, and its actual behaviour, then reputational risk may develop to the degree that its reputation, an increasingly valuable asset to companies today, may be devalued. To the degree that ethical or virtuous conduct is a component of a corporate brand, which is critical particularly in service industries such as banking, any lack of consistency with actual conduct could have significant financial implications. Collectively these chapters demonstrate how virtue and its role in persuasion serves as a common denominator in business ethics, and a valuable vehicle to promote ethical conduct in a complicated social environment called capitalism

Testing for a Synergistic Effect Between Online Publicity and Advertising in an Integrated Marketing Communications Context

This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also, the indirect relationship between brand communication exposure condition and purchase intent was modeled via path analysis. 634 students participated in an online experiment. Repeated measures MANCOVA analysis results indicate that the two synergistic conditions, which included an ad-article or article-ad combination, were more effective in terms of brand communications impact than the pure advertising condition. The pure publicity condition was found to be more effective than any of the other three. Hence, brand communications managers are encouraged to include publicity in their strategic communication campaigns