Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants

The market of digital voice has grown significantly over the recent years. Big players like Amazon, Google, Apple, Microsoft and Samsung are focusing on the development and expansion of their assistants. Especially smart speakers are on the rise but also in smartphone integrated voice applications are getting more popular. The main characteristics of this new technology are both elements of human-computer-interaction and especially the attribution of human characteristics. Although there is an increase of the number of current users as well as of consumers intending to use digital voice assistants in the future, drivers and barriers of digital voice assistants have not yet been sufficiently empirically investigated, especially concerning the phenomenon of anthropomorphism. This study points to additional key factors that are important to foster broader acceptance. Our empirical study is based on the UTAUT2 and highlights the importance of anthropomorphism in relation to other determinants known from the literature